|Volume 21, Quarter 3|
Welcome to this issue of Corbin's TechTalk Newsletter providing the latest in technology to nearly 9,000 events, tradeshows and hospitality professionals in over 70 countries. This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows.
In this issue:
I recently attended an open-air concert in the small city where I live. Before the music began, I noticed what appeared to be three generations of women sitting in front of me (a teenage daughter, mother and an elderly grandmother). I heard a phone ring and watched the grandmother reach into her purse for her iPhone. She adroitly answered the call and then, as an afterthought, used the phone to take a picture of her family members before turning off the ringer and putting it back into her purse.
This brief observation got me thinking.
I have expressed many times through my career that technology must be easy enough for a grandmother or grandfather to use it in order for it to be fully adopted into the business process. Ease of use is the most important key to adoption!
As I watched the grandmother user her iPhone, I pondered the question: have we finally arrived in terms of using technology? Has technology become pervasive enough and easy enough to use, that society has made it over this adoption hurdle?
This article covers the key steps event professionals need to take to fully digitize the event planning process.
As of 2018, Instagram had an estimated 77.6 million active users. 500 million people use Instagram every single day; 71% of U.S. businesses use Instagram and 23% of Instagram images are more likely to get ‘likes’ vs Facebook images.
Still not impressed? How about...1 out of 3 of the most viewed Instagram ‘stories’ are from businesses. With such massive and diverse public appeal, Instagram has enormous potential for business promotion and the event industry. For example, Instagram’s potential for interaction (content shares, ‘likes’ and purchases) is ten times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.
Using Instagram as a marketing tool for businesses and event promotion only makes sense. Instagram can help with more than advertising; it can increase event ticket sales and help you to sell out fast!
Industry trade shows enable companies to get the opportunity to make a lasting impact on potential clients, affiliates, and customers. Companies joining a trade show face the combined risk and opportunity of being compared with competitors and other booth designs in a live space. In a previous feature, we looked at IBTM World’s 2018 Technology Watch for some of the most innovative and engaging event technology trends last year. In this post we’re taking a closer look at the trends that are coming to define 2019’s trade show scene.
Does your company have a new, innovative technology product applicable to the meetings and tradeshow industry? Would you like to get substantial free publicity for it? And a free booth at IBTM World in Barcelona as well? Further information and application form HERE.
The IBTM Technology Watch, established in 2000, is the original meetings technology award and one of the events industry's most significant award recognizing technology innovation - the "Academy Awards" of events technology. I am very pleased to I have been asked again to chair the judging committee (for the 16th year). This award is a great opportunity for technology companies to show their new stuff and get a free booth at IBTM in Barcelona as well.
BEAM (Business Events Analytics/Metrics) to provide holistic industry insights
PCMA announced a unique, new product providing market intelligence and data analytics for the business events industry where professionals, organizations, hospitality providers and destination organizations can gain insights into industry trends and behaviors.
ExpoIQ is conducting a survey to better understand B2B events (expos, conferences, trade shows) and see how we can improve them. "As part of this effort we would appreciate 2 minutes of your time to review the last trade show, expo or conference you attended. It'll only take 2 minutes...We are offering $10 for completed reviews that are reviewed and approved by us." If interested, click HERE.
15 LINKS FOR MEETINGS, BUSINESS AND FUN
5 Meeting Industry-Related Sites:
6 Business/Utility/Reference Sites:
4 Sites Just for Fun
QUOTES OF THE QUARTER:
"Laughter is the sunbeam of the soul." -- Thomas Mann
“Travel isn’t always pretty. It isn’t always comfortable. Sometimes it hurts, it even breaks your heart. But that’s okay. The journey changes you; it should change you. It leaves marks on your memory, on your consciousness, on your heart, and on your body. You take something with you. Hopefully, you leave something good behind.” – Anthony Bourdainn
SHORT-SIGHTED TECHNOLOGY PREDICTIONS:
"Everything that can be invented has been invented." -- Charles H. Duell, Commissioner, U.S. Office of Patents, 1899
"While theoretically and technically television may be feasible, commercially and financially I consider it an impossibility, a development of which we need waste little time dreaming."
-- Lee De Forest, 1926, Self-described Father of the Radio
RECENT MENTIONS AND QUOTES FROM CORBIN:
My July-September travel schedule brings me to Las Vegas (twice), Vancouver, Santa Fe, Albuquerque, possibly Belgium and a few other places as well via webinars. Click the link above for specific details and links. I would love to make your city one of my destinations as well,\so please contact me and let's set a date.
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Corbin Ball, CSP, CMP, DES, MS
Corbin Ball & Co.
506 14th Street, Bellingham, WA 98225 USA
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September 10-12, 2019, Las Vegas
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