Corbin's March/April 2018 TechTalk Newsletter
|Volume XX, Issue 2|
Welcome to the latest edition of Corbin's TechTalk Newsletter providing the latest in technology to nearly 11,000 events, tradeshows and hospitality professionals in over 70 countries. This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows.
In this issue:
The creative use of video can help engage attendees and prospects. It can build attendance and greatly broaden visibility. Here as some of the ways this can happen before, during and after the event.
They are social influencers.
Until recently, this has been primarily through main media channels: TV, magazines, other print ads and other tightly controlled options. This is changing.
With the advent of social media, nearly everyone can have their social megaphone. To the degree that individuals can accrue a sizable number of followers, they too can be powerful social influencers as well.
With care and strategy, niche social influencers can use their social channels to become ambassadors to encourage and build event attendance. Here are some suggestions on how to find and nurture these niche social influencers to build your event attendance as well as some interesting technology options to help in this process.
NEW ARTICLE: Event Chatbot 101 - Essential Questions Answered
Chatbots are the talk of the event planning and marketing town. If you’ve want to know more about these talking pieces of software and how they can make your events better, check out this basic guide.
7 Meeting Industry-Related Sites:
5 Business/Utility/Reference Sites:
6 Sites Just for Fun:
QUOTES OF THE MONTH:
"Simplicity is the ultimate sophistication." -- Leonardo da Vinci
"The beautiful thing about learning is that no one can take it away from you." - BB King
SHORT-SIGHTED TECHNOLOGY PREDICTIONS OF THE MONTH:
"The multitude of books is a great evil. There is no limit to this fever for writing; everyone must be an author; some out of vanity, to acquire celebrity and raise up a name, others for the sake of mere gain." -- Martin Luther (1483-1546)
"Inventions have long since reached their limit, and I see no hope for further developments." -- Julius Sextus Frontinus, c. 100 AD
RECENT MENTIONS AND QUOTES FROM CORBIN:
My March/April 2018 travel schedule brings me to Las Vegas, New Orleans, Nice/Provence, Brisbane, Charleston, Savannah and a few other places as well via webinars. Click the link above for specific details and links. I would love to make your city one of my destinations as well, so please contact me and let's set a date.
Want to help sponsor Corbin's Tech Talk Newsletter sent to nearly 11,000 subscribers in more than 70 countries interested in meetings, events, trade show and hotel technology? Find out the details at the TechTalk Sponsorship Page.
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Corbin Ball, CSP, CMP, DES, MS
Corbin Ball & Co.
506 14th Street, Bellingham, WA 98225 USA
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At CadmiumCD we focus on the technology needs of event planners. We specialize in technology tools and services to collect, manage and distribute educational materials at conferences and events. Our services include: Call for Papers, Speaker Data Management, Conference Proceedings, Audio Recordings, Electronic Meeting Posters, Online Itinerary Planners, Conference Apps and Online Evaluations.
Certain is the leading enterprise Event Automation solution that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver event ROI. Certain partners with hundreds of companies across tens of thousands of events with millions of attendees.
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Helping associations leverage their content with content capture/distribution, live streaming, webinars, online education services and INCREASED revenue