Corbin's March/April 2018 TechTalk Newsletter

Volume XX, Issue 2

Welcome to the latest edition of Corbin's TechTalk Newsletter providing the latest in technology to nearly 11,000 events, tradeshows and hospitality professionals in over 70 countries. This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows. 

In this issue:

  • NEW ARTICLE: 50 Ideas for Using Video to Promote and Extend the Reach of Events
  • NEW ARTICLE: Leveraging Social Influencers to Build Meeting Involvement and Attendance
  • NEW ARTICLE: Event Chatbot 101 - Essential Questions Answered
  • 18 LINKS FOR MEETINGS, BUSINESS AND FUN
  • QUOTES OF THE MONTH
  • RECENT ARTICLES WITH "QUOTES FROM CORBIN"
  • SUBSCRIBE AND THE FINE PRINT

The creative use of video can help engage attendees and prospects. It can build attendance and greatly broaden visibility. Here as some of the ways this can happen before, during and after the event.

Celebrity endorsements have been around since the start of advertising. The athletes on the Wheaties box, the movie star promoting to the TV cameras, the Nike Swoosh on sports star’s clothing all are part of advertising. Psychologists have long realized that buyers are more likely to purchase things if they are promoted or mentioned by people they know or know of.

They are social influencers.

Until recently, this has been primarily through main media channels: TV, magazines, other print ads and other tightly controlled options. This is changing.

With the advent of social media, nearly everyone can have their social megaphone. To the degree that individuals can accrue a sizable number of followers, they too can be powerful social influencers as well.

With care and strategy, niche social influencers can use their social channels to become ambassadors to encourage and build event attendance.  Here are some suggestions on how to find and nurture these niche social influencers to build your event attendance as well as some interesting technology options to help in this process. 


NEW ARTICLE: Event Chatbot 101 - Essential Questions Answered 

Chatbots are the talk of the event planning and marketing town. If you’ve want to know more about these talking pieces of software and how they can make your events better, check out this basic guide.


18 LINKS FOR MEETINGS, BUSINESS AND FUN
Got fun videos? Or helpful business or meeting planning links? Send them to This email address is being protected from spambots. You need JavaScript enabled to view it.

7 Meeting Industry-Related Sites: 

5 Business/Utility/Reference Sites:


6 Sites Just for Fun:

QUOTES OF THE MONTH:
"Simplicity is the ultimate sophistication." -- Leonardo da Vinci
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"The beautiful thing about learning is that no one can take it away from you." - BB King
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SHORT-SIGHTED TECHNOLOGY PREDICTIONS OF THE MONTH:
"The multitude of books is a great evil. There is no limit to this fever for writing; everyone must be an author; some out of vanity, to acquire celebrity and raise up a name, others for the sake of mere gain." -- Martin Luther (1483-1546) 
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"Inventions have long since reached their limit, and I see no hope for further developments." -- Julius Sextus Frontinus, c. 100 AD

Please send along any questions, ideas or suggestion on how to make this newsletter more useful for you: This email address is being protected from spambots. You need JavaScript enabled to view it. 
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My March/April 2018 travel schedule brings me to Las Vegas, New Orleans, Nice/Provence, Brisbane, Charleston, Savannah and a few other places as well via webinars. Click the link above for specific details and links. I would love to make your city one of my destinations as well, so please contact me and let's set a date.
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SPONSORSHIP:  
Want to help sponsor Corbin's Tech Talk Newsletter sent to nearly 11,000 subscribers in more than 70 countries interested in meetings, events, trade show and hotel technology?  Find out the details at the TechTalk Sponsorship Page
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PRIVACY STATEMENT:
Your, e-mail address and any other information will never be sold, traded, rented, bartered, or given away. Nor will it be used for any other purpose than to communicate with you.    

PAST ISSUES OF TECHTALK:
 
LIST DIFFICULTIES?  Check out the TechTalk FAQ (Frequently Asked Questions) File or send a message to: This email address is being protected from spambots. You need JavaScript enabled to view it.. 
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PASS IT ON: Know someone who would like to stay current on the latest in meetings technology? Please forward them this newsletter or send them to the TechTalk Subscription Page.

CONTACT INFO: 

Corbin Ball, CSP, CMP, DES, MS
Corbin Ball & Co.
506 14th Street, Bellingham, WA 98225 USA
Phone: 360-734-8756
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Web:   www.corbinball.com
Facebook: facebook.com/corbin.ball
Twitter: www.twitter.com/corbinball 
LinkedIn: www.linkedin.com/in/corbinball
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Skype: corbinball

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This newsletter and its content are proprietary products. All rights reserved. Please forward the entire letter to anyone you feel may be interested.

Thanks to our sponsors who make TechTalk possible:

etouches

etouches up is a global end-to-end event management software solution. The success-oriented and cloud-based platform delivers innovative technology solutions to streamline the event process and increase ROI. With a focus on event sourcing, registration, marketing, logistics, engagement and data, the software solution has been able to serve more than 20,000 event professionals in corporations, associations, agencies and educational institutions.

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EventsAir
by Centium Software is for event organizers needing a turnkey solution to efficiently manage events. Easy to use and mobile optimized, it features unique capabilities, including real-time data, mobile apps and multiple productivity tools in a secure cloud environment. It's an end-to-end solution developed by and for event professionals.
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iceberg
The Iceberg
The Iceberg is an industry-supported vehicle that is powerfully equipped to promote the global Meetings Industry effectively – both as a source of information and resources to members engaged in advocacy, and as a communications force in its own right, with media networks that can open up new audiences.
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ITM

ITN International
ITN International, the world leader in mobile NFC and cloud-based event solutions, serves corporate event producers, event agencies, tradeshow managers, and exhibitors on six continents.
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MeetingEvolutionLogo New
Meeting Evolution (ME) - a web-based Strategic Meetings Management (SMM) platform managing the entire meetings lifecycle. ME SMM includes event request processing; sourcing of venues, custom contract management, post-event reporting and meeting spend analysis; event planning to create BEO's; attendee registration and housing with a dynamic on-line/mobile APP for your attendees.
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ungerboeck

Ungerboeck Software has 30+ years of experience providing event management software to the world's top exhibitions, conferences and associations. Ungerboeck offers an industry-leading solution that contains a CRM system designed for booth sales, a comprehensive event registration system, modern CAD floor-planning tools, and integrated accounting. Visit ungerboeck.com for more information.

AttendeeNetAttendee Management Inc.
AMi breaks down the barriers to online registration, housing, travel and e-marketing. No license fees, no software to manage, just dedicated, experienced service. Pay only for what you need, and provide the solutions your attendees and clients expect. Contact This email address is being protected from spambots. You need JavaScript enabled to view it., or call 512-842-1612

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CadmiumCD
CadmiumCD
At CadmiumCD we focus on the technology needs of event planners. We specialize in technology tools and services to collect, manage and distribute educational materials at conferences and events.  Our services include: Call for Papers, Speaker Data Management, Conference Proceedings, Audio Recordings, Electronic Meeting Posters, Online Itinerary Planners, Conference Apps and Online Evaluations.
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Certain Logo
Certain is the leading enterprise Event Automation solution that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver event ROI. Certain partners with hundreds of companies across tens of thousands of events with millions of attendees.
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cvent
Cvent is a leading provider of event management technology offering integrated solutions for venue sourcing, registration, event management, check-in, badging, mobile guides, RFID attendance tracking, lead capture, event feedback, metrics and analytics.
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DigitellInc
Helping associations leverage their content with content capture/distribution, live streaming, webinars, online education services and INCREASED revenue
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