Corbin's May/June 2017 TechTalk Newsletter

Volume XIX, Issue 3

Welcome to Corbin's TechTalk Newsletter, in its 18th year of providing the latest in technology to nearly 11,000 events, tradeshows and hospitality professionals in over 70 countries. This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows. 

In this issue:

  • NEW ARTICLE: How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events
  • NEW ARTICLE: Negotiating the Internet Landscape at Hotels and Convention Centers: A Primer for Event Planners
  • NEW ARTICLE: Maximizing B2B Sales from a Tradeshow Exhibit

Google, Facebook, Samsung, Microsoft and other technology companies have each invested billions of dollars in developing Virtual reality (VR- immersive multimedia) and/or augmented/mixed reality (AR - a layering of computer-generated sensory input onto real-world views), Although this will take a few years to fully develop, these tools are blossoming at events and tradeshows. VR is the closest thing we have to the Start Trek “Holodeck” and, as these tools develop, these virtual approximations will become increasingly realistic. Here are some of the ways this will play out for events and tradeshows.

In the free market, telecommunications carriers compete for your business. They make investments to keep up with demand. When the market is functioning well, competition puts downward pressure on prices and forces vendors to improve their quality of service. With relative ease, consumers are able to switch providers to obtain the best service for their needs. However, as you’ve likely noticed, hotels and convention centers operate as highly constrained, closed ecosystems – environments which only vaguely resemble the free market.
As an event planner leasing meeting space in a hotel or convention center, if you plan to order Internet or telecommunications services for your event, it’s critical to understand the underlying business model in play, and the negotiating landscape, so that you can obtain the best possible service and price. This article covers the key issues.

Tradeshow exhibits are a great way to spread or strengthen brand and product awareness, especially in a niche industry. Designing a tradeshow booth, training your team members, tradeshow fees and traveling to the event requires substantial investments. The most common metric used to justify these investments is the number of highly targeted sales leads that can be generated among the visitors to your exhibit.

Unfortunately, 90% of the visitors to the exhibit visitors who expressed great interest in your offerings (and hence were identified as highly targeted sales leads) do not respond when the sales team follows up on the leads. This is very frustrating for businesses and often causes finger pointing between marketing and sales teams.

This article looks at the key reasons why leads are not converting into qualified sales opportunities and how to effectively address them.

Corbin's January/February 2014 TechTalk Newsletter - <a href=
Corbin to Chair IBTM's Technology and Innovation Watch Award for the 13th Year.
This award is the longest running and one of the events industry's most significant award recognizing technology innovation. I am very pleased to I have been asked again to chair the judging committee. This award is a great opportunity for technology companies to show their new stuff and get a free booth at IBTM in Barcelona as well. More information will be forthcoming at and in this newsletter. The award will be given November 29, 2017 in Barcelona.  


Got fun videos? Or helpful business or meeting planning links? Send them to This email address is being protected from spambots. You need JavaScript enabled to view it.

8 Meeting Industry-Related Sites: 

  • The Event App Bible 2017: Updated free ebook from Julius Solaris and crew.
  • Very interesting networking application using artificial intelligence and social media. Free trial version available.
  • EventRay: New attendee management/registration and mobile app company. The founders are meeting planner/developers and worked four years for SurveyMonkey as well. It is a fully mobilized product with advanced logic, analytics, and robust APIs that appears to be quite easy for planners and attendees to use.
  • BeyondVerbal: Using emotions analytics to discover what attendees really want.
  • Cisco Spark Board: Cool new video conference, interactive white board/TV/monitor, and wireless sharing group collaboration tool. Could eliminate the need for separate data projectors/screens, whiteboards, TV, white boards and conference call phone with one unit to do all.
  • AllCal: Interesting, simple, low-cost event app focusing on the event schedule. 
  • Centium Software: Releases app for meeting organizers with offline functionality. 
  • Translate Your World - Tywi-Vox: Web conferencing with automatic voice translation and captioning 

6 Business/Utility/Reference Sites:

6 Sites Just for Fun:

"Your body is not a temple, it's an amusement park. Enjoy the ride." -- Anthony Bourdain.
“I know not with what weapons World War III will be fought, but World War IV will be fought with sticks and stones.” -- Albert Einstein
“The future is already here; it’s just not very evenly distributed.” -- William Gibson, Science Fiction Writer, 1999  
"A person is a person, no matter how small." -- Dr. Seuss
"People give ear to an upstart astrologer who strove to show that the earth revolves, not the heavens of the firmament, the sun and the moon ... This fool wishes to reverse the entire scheme of astronomy; but sacred Scripture tells us that Jashua commanded the sun to stand still, not the earth." - Martin Luther, about 1540
"There is no reason anyone would want a computer in their home." -- Ken Olson, president, chairman and founder of Digital Equipment Corp. (DEC), arguing against the PC in 1977.

Please send along any questions, ideas or suggestion on how to make this newsletter more useful for you: This email address is being protected from spambots. You need JavaScript enabled to view it. 
My May/June 2017 travel schedule brings me to Havana, Las Vegas, Milwaukee and a few other places as well via webinars. Click the link above for specific details and links. I would love to make your city one of my destinations as well, so please contact me and let's set a date.

Want to help sponsor Corbin's Tech Talk Newsletter sent to nearly 11,000 subscribers in more than 70 countries interested in meetings, events, trade show and hotel technology?  Find out the details at the TechTalk Sponsorship Page
Your, e-mail address and any other information will never be sold, traded, rented, bartered, or given away. Nor will it be used for any other purpose than to communicate with you.    


Check out the TechTalk FAQ (Frequently Asked Questions) File or send a message to: This email address is being protected from spambots. You need JavaScript enabled to view it..

Know someone who would like to stay current on the latest in meetings technology? Please forward them this newsletter or send them to the TechTalk Subscription Page.


Corbin Ball, CSP, CMP, DES, MS
Corbin Ball & Co.
506 14th Street, Bellingham, WA 98225 USA
Phone: 360-734-8756
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Skype: corbinball

Follow on:
©2017 Corbin Ball & Co. 
This newsletter and its content are proprietary products. All rights reserved. Please forward the entire letter to anyone you feel may be interested.

Thanks to our sponsors who make TechTalk possible:



etouches is a global end-to-end event management software solution. The success-oriented and cloud-based platform delivers innovative technology solutions to streamline the event process and increase ROI. With a focus on event sourcing, registration, marketing, logistics, engagement and data, the software solution has been able to serve more than 20,000 event professionals in corporations, associations, agencies and educational institutions.

by Centium Software is for event organizers needing a turnkey solution to efficiently manage events. Easy to use and mobile optimized, it features unique capabilities, including real-time data, mobile apps and multiple productivity tools in a secure cloud environment. It's an end-to-end solution developed by and for event professionals.


ITN International
ITN International, the world leader in mobile NFC and cloud-based event solutions, serves corporate event producers, event agencies, tradeshow managers, and exhibitors on six continents.

Meeting Evolution (ME) - a web-based Strategic Meetings Management (SMM) platform managing the entire meetings lifecycle. ME SMM includes event request processing; sourcing of venues, custom contract management, post-event reporting and meeting spend analysis; event planning to create BEO's; attendee registration and housing with a dynamic on-line/mobile APP for your attendees.


Ungerboeck Software has 30+ years of experience providing event management software to the world's top exhibitions, conferences and associations. Ungerboeck offers an industry-leading solution that contains a CRM system designed for booth sales, a comprehensive event registration system, modern CAD floor-planning tools, and integrated accounting. Visit for more information.
Simplify and organize your event management process and grow your events, attendees and ROI. Attendease is an event automation platform that empowers event marketers to effortlessly create and manage their entire event portfolio.
LIMITED-TIME OFFER: Book a call before January 31st and get your first month of subscription for free!

AttendeeNetAttendee Management Inc.
AMi breaks down the barriers to online registration, housing, travel and e-marketing. No license fees, no software to manage, just dedicated, experienced service. Pay only for what you need, and provide the solutions your attendees and clients expect. Contact This email address is being protected from spambots. You need JavaScript enabled to view it., or call 512-847-5174

At CadmiumCD we focus on the technology needs of event planners. We specialize in technology tools and services to collect, manage and distribute educational materials at conferences and events.  Our services include: Call for Papers, Speaker Data Management, Conference Proceedings, Audio Recordings, Electronic Meeting Posters, Online Itinerary Planners, Conference Apps and Online Evaluations.
is the leading provider of event management solutions for the global meetings and events industry. Certain's innovative solutions deliver to meeting and event professionals streamlined processes, reduced expenses, greater return on investments, and improved overall value of meetings and events. Certain's event management solutions support a full range of events -- from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim.
Cvent is a leading provider of event management technology offering integrated solutions for venue sourcing, registration, event management, checkin, badging, mobile guides, RFID attendance tracking, lead capture, event feedback, metrics and analytics.
Helping associations leverage their content with content capture/distribution, live streaming, webinars, online education services and INCREASED revenue. 
Pin It


Informative, thought-provoking, inspiring and fun programs. Read More


Boost your company's technology with Corbin’s consulting services. Read More
Corbin’s Link List

Corbin’s Link List

The web’s most extensive list of industry categorized links! Read More


Hundreds of free articles on meetings technology and event planning. Read More


Subscribe to Corbin's Free High-Content Bi-Monthly Newsletter. Read More
Software Tools

Software Tools

Free planning tools, spreadsheets, templates, handbooks, & more. Read More
  • 1

What The Audience Is Saying

  • "On a scale of 1 to 10, your session was a 20!"
    Joanne Langevin Manger of Meetings and Events
    College of Family Physicians of Canada
  • Fantastic seminar! Very exciting advances to come. Your enthusiasm is contagious.
    Michele Mamacos Manager of Events Services
  • "I've seen Corbin three times. No one works harder to keep his material fresh and relevant to events."
    Scott Stubbs President
    HB Stubbs Company
  • 1
  • 2
  • 3