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Corbin’s January/February 2017 TechTalk Newsletter


Corbin's January/February 2017 TechTalk Newsletter

Volume XIX, Issue 1

Happy New Year! Welcome to Corbin's TechTalk Newsletter, in its 18th year of providing the latest in technology to nearly 11,000 events, tradeshows and hospitality professionals in over 70 countries. This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows. 

In this issue:

  • NEW ARTICLE: Meetings and Marketing Meet: 3 Ways Events Are Becoming Central to an Overall Marketing Effort
  • NEW ARTICLE: 5 Stages of Digital Marketing for Sold-Out Events
  • NEW ARTICLE: Trade Show Traffic 101 - How To Get More People Into Your Booth
  • NEW VIDEO: 2017 Event Trends
  • NEWS

Events and tradeshows have posed a significant challenge to marketers. Although events are proven promotional tools, they have lacked detailed data collection and analytics capabilities found with other marketing vehicles such as email campaigns and websites. Much of what happened at the event or tradeshow, stayed at the event or tradeshow!
However, this is changing. This article covers some of the exciting developments in this area.

Ever wonder how events like Lollapalooza manage to sell out so fast? Analyzing  social data from hundreds of events reveals much insight into how best to market conferences. This article discusses how to launch, attract, prepare, attend and amplify with fan-based marketing for your event.

The value of trade shows for marketing is immense. For starters, people at trade shows are already in a shopping mindset, with 92% of attendees looking to discover and learn more about new products.

But remember: Other exhibitors will be competing for the very people you want in your booth.

So how do you ensure that your exhibit booth gets the traffic and attention it deserves? This basic guide will walk you through 3 simple strategies that does just that.

EventIcons Episode with Jim Spellos, Nick Borelli, Will Curran and me.

Corbin's January/February 2014 TechTalk Newsletter - <a href=
"Corbin's Favorites", the web's most comprehensive list of categorized web links on events and tradeshow technology has just been reorganized and updated. If you are looking for a specific meetings or tradeshow technology product, it is very likely on this list.
In the events industry equivalent of Microsoft merging with Apple, the two largest meeting planning software companies are merging. Both purchased by Vista Equity Partners, these two companies represent about 90% of the SMM (strategic meetings management) market as well as about 90% of the eRFPs generated annually. 
These two companies evolved from many previous mergers/acquisitions of some of the true pioneers of meetings technology including: Plansoft, MPoint, SeeUThere, Bthere, RegWeb, Passkey, Starcite, Wingate Web, RegOnline, Genie Connect,  SignUp4, AllianceTech, Elite Meetings, Crowdcompass, SeedLabs and SpeedRFP.
For good measure, Vista also acquired Marketo, a major sales automation firm for $1.79 Billion last year as well.
It will be interesting to watch these two major companies integrate as there are many duplicate technologies between them. Also, watch for newer, smaller companies move in to compete in the SMM/eRFP space.


Got fun videos? Or helpful business or meeting planning links? Send them to This email address is being protected from spambots. You need JavaScript enabled to view it.

6 Meeting Industry-Related Sites: 

  • Attendify - mobile event app with an interesting social lead retrieval twist.
  • 5-Stage Marketing Plan for Events - from Tradable Bits
  • Event Chatbot -- Interesting new option using SMS/messages systems combined with AI as chatbots to provide interactive event app-types of information. 
  • Feathr - Event marketing platform
  • Zenvoy - one-on-one networking introductions for professionals, groups and events
  • Hip Network - Interesting event history recorder (ShowScore) and business intelligence platform for events.

6 Business/Utility/Reference Sites:

6 Sites Just for Fun:

“If you reject the food, ignore the customs, fear the religion and avoid the people, you might better stay at home.”  -- James Michener

“Not all those who wander are lost.” -- J.R.R. Tolkien

"No chance of any significant market share" -- Steve Balmer, Microsoft, after the launch of the first i-Phone just 10 years ago.

"... too far-fetched to be considered." -- The editor of Scientific American, in a letter to Robert Goddard about Goddard's idea of a rocket-accelerated airplane bomb (1940)


Please send along any questions, ideas or suggestion on how to make this newsletter more useful for you: This email address is being protected from spambots. You need JavaScript enabled to view it. 
My January/February 2017 travel schedule is bringing me to Las Vegas, Austin, Vancouver, Minneapolis and a few other places as well via webinars. Click the link above for specific details and links. I would love to make your city one of my destinations as well, so please contact me and let's set a date.

Want to help sponsor Corbin's Tech Talk Newsletter sent to nearly 11,000 subscribers in more than 70 countries interested in meetings, events, trade show and hotel technology?  Find out the details at the TechTalk Sponsorship Page
Your, e-mail address and any other information will never be sold, traded, rented, bartered, or given away. Nor will it be used for any other purpose than to communicate with you.    


Check out the TechTalk FAQ (Frequently Asked Questions) File or send a message to:  This email address is being protected from spambots. You need JavaScript enabled to view it..

Know someone who would like to stay current on the latest in meetings technology? Please forward them this newsletter or send them to the TechTalk Subscription Page.


Corbin Ball, CSP, CMP, DES, MS
Corbin Ball & Co.
506 14th Street, Bellingham, WA 98225 USA
Phone: 360-734-8756
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Web:   www.corbinball.com
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Skype: corbinball


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Thanks to our sponsors who make TechTalk possible:

is the leading provider of event management solutions for the global meetings and events industry. Certain's innovative solutions deliver to meeting and event professionals streamlined processes, reduced expenses, greater return on investments, and improved overall value of meetings and events. Certain's event management solutions support a full range of events -- from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim.
CTI New1

CTI Meeting Technology
For more than 30 years, CTI Meeting Technology has provided medical, scientific, and engineering associations with content management, abstracts handling, presentation management, and digital asset support.

We understand your unique challenges and offer integrated solutions to make your life easier and your conferences more successful!
Helping associations leverage their content with content capture/distribution, live streaming, webinars, online education services and INCREASED revenue. 


etouches is a global end-to-end event management software solution. The success-oriented and cloud-based platform delivers innovative technology solutions to streamline the event process and increase ROI. With a focus on event sourcing, registration, marketing, logistics, engagement and data, the software solution has been able to serve more than 20,000 event professionals in corporations, associations, agencies and educational institutions.

EventProEventPro Software
Whether your needs relate to venue scheduling, event planning, online attendee registrations, table and seating management, floor plans, travel and accommodation management, budgeting, invoicing, online payments, catering and delivery management, a mixture of all the above, or a varied selection of other event, venue and catering management requirements, EventPro has you covered!

by Centium Software is for event organizers needing a turnkey solution to efficiently manage events. Easy to use and mobile optimized, it features unique capabilities, including real-time data, mobile apps and multiple productivity tools in a secure cloud environment. It's an end-to-end solution developed by and for event professionals.


ITN International
ITN International, the world leader in mobile NFC and cloud-based event solutions, serves corporate event producers, event agencies, tradeshow managers, and exhibitors on six continents.

Meeting Evolution (ME) - a web-based Strategic Meetings Management (SMM) platform managing the entire meetings lifecycle. ME SMM includes event request processing; sourcing of venues, custom contract management, post-event reporting and meeting spend analysis; event planning to create BEO's; attendee registration and housing with a dynamic on-line/mobile APP for your attendees.
"We're using the SpotMe app to let 400 evangelists take control of the agenda and create their own sessions at our annual agile community event" - Hannah Shain, Rally Software  

SpotMe's robust mobile event app technology, meeting architecture consulting and support empower you to achieve your vision.


Ungerboeck Software has 30+ years of experience providing event management software to the world's top exhibitions, conferences and associations. Ungerboeck offers an industry-leading solution that contains a CRM system designed for booth sales, a comprehensive event registration system, modern CAD floor-planning tools, and integrated accounting. Visit ungerboeck.com for more information.
AllianceTech is the leading event technology solutions provider focused on metrics & analytics. Our technology suite is designed to provide customers with an end-to-end solution for their conference and event needs. Lead retrieval, event mobile guides, attendance tracking, electronic surveys and RFID are among some of the solutions we offer. 
Simplify and organize your event management process and grow your events, attendees and ROI. Attendease is an event automation platform that empowers event marketers to effortlessly create and manage their entire event portfolio.
LIMITED-TIME OFFER: Book a call before January 31st and get your first month of subscription for free!

AttendeeNetAttendee Management Inc.
AMi breaks down the barriers to online registration, housing, travel and e-marketing. No license fees, no software to manage, just dedicated, experienced service. Pay only for what you need, and provide the solutions your attendees and clients expect. Contact This email address is being protected from spambots. You need JavaScript enabled to view it., or call 512-847-5174

B Com

B-Com Event & Association Management Software

B-Com is a ground-breaking platform for operators of any size, its latest version matching cutting-edge solutions with the most advanced ergonomy and unrestricted business logics.
Every day, thousands of users deliver successful events across the planet, managing with confidence: event marketing, registrations, accommodation, abstracts, programmes, exhibitions, sponsorships, budgets, and associations.

B-Com is a PSiDEO software, with offices in Geneva, Toronto, Singapore and Bangalore

At CadmiumCD we focus on the technology needs of event planners. We specialize in technology tools and services to collect, manage and distribute educational materials at conferences and events.  Our services include: Call for Papers, Speaker Data Management, Conference Proceedings, Audio Recordings, Electronic Meeting Posters, Online Itinerary Planners, Conference Apps and Online Evaluations.
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