ype html>

Event Data Analytics – New Options for Improving Events and Tradeshows
Presentations

Presentations

Informative, thought-provoking, inspiring and fun programs. Read More
Consulting

Consulting

Boost your company's technology with Corbin’s consulting services. Read More
Corbin’s Link List

Corbin’s Link List

The web’s most extensive list of industry categorized links! Read More
Articles

Articles

Hundreds of free articles on meetings technology and event planning. Read More
TechTalk

TechTalk

Subscribe to Corbin's Free High-Content Bi-Monthly Newsletter. Read More
Software Tools

Software Tools

Free planning tools, spreadsheets, templates, handbooks, & more. Read More
  • 1
 

News

  • Notice of Website Continuation on an Archive Basis +

    I have some good news for the several of you who contacted me regarding my website closure asking about what was going to happen with the content.

    Bassel Annab, of Exposoft, has graciously offered to host my site on an archive basis. There may be a few days of disruption to port things over, but the content and tools articles

    …
    Read More
  • Notice of Website Closure: www.corbinball.com +

    I have decided that it is time to retire and close this website on January 31, 2024.  I turn 75 in a couple of months and am planning on travelling, volunteering, auditing classes, exploring new topics and spending more time with friends and family.

    I started my speaking, consulting and writing business focusing on event technology one year before Google.

    …
    Read More
  • Corbin Named by Eventex Vote as One of the Top 100 Most Influential People in the Event Industry +

    December 7, 2022
    Eventex  just released a new addition to their All-stars Index –  The 100 Most Influential People in The Event Industry The list features the 100 people who have influenced the event industry the most with their creativity, vision and capacity for innovation, as voted by the public. 
    • This year, a total of 454 professionals were honored
… Read More
  • Corbin named as one of the "50 Most Influential Meeting Professionals" +

    I feel so honored and happy to be included in this amazing group of the 50 of the Most Influential Meeting Professionals from MPI in celbration of their 50th Anniversay!
    Read More
    • 1

    Latest Articles

    • 1 How Hotels Are Adapting to Hybrid Event Technology
    • 2 With A.I. on the Rise, Event Tech Could See Quick Progress
    • 3 1962-2022: A 60-Year Timeline of Events Technology Innovation
    • 4 Is the Metaverse the Next Big Thing for Meetings?
    • 5 Moving from Virtual to Hybrid Events: 37 Tips and Ideas on How to Maximize your Success
    • 6 Face-to-Face Vs. Virtual Meetings: Which is Better?
    • 7 Artificial Intelligence: The Upcoming Impact on Events
    • 8 How to Identify your Target Audience for an Event
    • 9 Planning an Auction: 4 Best Practices For a Smooth Event
    • 10 10 Ways to Integrate Trade Shows and Events Into Your Facebook Marketing
    • 11 Modern Association Management: 6 Tools You Need
    • 12 How Facial Recognition Will Disrupt the Events Landscape
    • 13 Event Registration: 4 Best Practices to Increase Attendance
    • 14 Association Community Building: Offline and Online Engagement
    • 15 The Next Big Trade Show Attraction Has Arrived: Virtual Reality Video
    • How Hotels Are Adapting to Hybrid Event Technology

      In today's rapidly evolving business landscape, hotels have become more than just venues for hosting conferences, meetings, and events. They have transformed into dynamic spaces that cater to the growing demand for hybrid events. With the advent of technology, hotels are adapting and embracing the concept of hybrid events, which…
      Read More
    • With A.I. on the Rise, Event Tech Could See Quick Progress

      This interview by Rob Carey, MeetingsNet Magazine, covers some of my thoughts on artificial intelligence and other technologies impacting events: https://www.meetingsnet.com/event-tech-virtual-meetings/ai-rise-event-tech-could-see-quick-progress 
      Read More
    • 1962-2022: A 60-Year Timeline of Events Technology Innovation

      ©2023 by Corbin Ball, CMP, CSP Technology changes in the past six decades have been astonishing. This chronological list of significant technology milestones with societal technology events in â€œblack” and face-to-face and virtual events industry-related technology innovations in â€œblue” shows far we have come, 1962 The Kodak Carousel slide projector was introduced. 1963 Bell…
      Read More
    • Is the Metaverse the Next Big Thing for Meetings?

      This article by Sue Pelletier, Prevue Meetings + Incentive magazine, covers my thought on the benefits and downsides of the metaverse for events.
      Read More
    • Moving from Virtual to Hybrid Events: 37 Tips and Ideas on How to Maximize your Success

      A hybrid event is one that combines a face-to-face (F2F) event at a physical location with a “virtual” online component for remote attendees. Hybrids will likely see widespread adoption as F2F meetings reemerge from the pandemic for a number of reasons: Some attendees may not wish to travel to the…
      Read More
    • Face-to-Face Vs. Virtual Meetings: Which is Better?

      ©2020 Corbin Ball This is a trick question. Actually, both face-to-face (F2F) and the range of virtual meetings have their strengths and weaknesses depending on the length and goals of the event. This article will cover them. Virtual Event Types: With the COVID pandemic shutting down nearly all F2F events,…
      Read More
    • Artificial Intelligence: The Upcoming Impact on Events

      ©2020 Corbin Ball The past few decades have seen tremendous technology change and this coming decade will be no different: The 1990s brought us email and basic internet connectivity. The 2000s brought is the widespread adoption of the web The 2010s brought us the widespread adoption of smartphones and other mobile technology. The 2020s, I believe, will…
      Read More
    • How to Identify your Target Audience for an Event

      ©2020 Guest Post: Donald Fomby In the age of digital media, one can be forgiven for considering live events as outdated. After all, it’s more affordable and straightforward to simply deliver content marketing materials to your target audience through social media, email and blog posts and call it a day.…
      Read More
    • Planning an Auction: 4 Best Practices For a Smooth Event

      ©2020 Guest Post: Joshua Meyer, Director of Marketing for OneCause. As your organization prepares to host a charity auction, you’re handling a lot of moving parts. Tracking everything can be overwhelming, even if you’ve already put together a stellar team to run the event.   However, there are many ways you…
      Read More
    • 10 Ways to Integrate Trade Shows and Events Into Your Facebook Marketing

      ©2020 Claire Divas, Editor - Likehack Introduction Facebook has over more than 2 billion active users with no sign of slowing down and acts as an ideal platform to promote an event or tradeshows. It provides the ability to reach your exact audience by age, interest, location, and behavior. Facebook is…
      Read More
    • Modern Association Management: 6 Tools You Need

      ©2020 Guest post: Jake Fabbri, Vice President of Marketing at Fonteva A new decade brings new association advancements that can help increase member retention and acquisition rates. However, coping with technology change can be daunting— especially if you suddenly find yourself with outdated tools.    With new online solutions and digital resources…
      Read More
    • How Facial Recognition Will Disrupt the Events Landscape

      ©2020 Electro-Media Design, Ltd. By Sara Friedman Facial recognition technology has the ability to transform the events industry, but it remains to be seen how attendees will respond to the biometrics solutions coming onto the market. Potential uses for facial recognition include simplifying the on-site registration process, tracking attendee facial…
      Read More
    • Event Registration: 4 Best Practices to Increase Attendance

      ©2020 Asaf Darash,  CEO,  Regpack Hosting a successful, engaging event takes ample preparation and planning. As your organization’s event planner, you likely already know this, and have dealt with the obstacles and hiccups that inevitably come along the way.    However, the event world is constantly changing. With every technological…
      Read More
    • Association Community Building: Offline and Online Engagement

      Guest Post by Jake Fabbri, VP Marketing, Fonteva, Â©2020 One of the most rewarding parts of being an association member is the community built with the other members. Professional associations, usually made up of those in the same career or a related role is a huge collaborative effort of individuals growing…
      Read More
    • The Next Big Trade Show Attraction Has Arrived: Virtual Reality Video

      © 2019 Guest Post: Greg Mischio is the Owner and Chief Strategist at Winbound Manufacturers who want to stand out at trade shows are incorporating a new feature at their exhibits: virtual reality (VR) video. Find out how its mind-blowing capabilities helped one manufacturer introduce a new production facility in a powerfully…
      Read More

    Coming Engagements

    No events

    Event Data Analytics – New Options for Improving Events and Tradeshows

    By Corbin Ball, Corbin Ball & Co. Â©2016

    Big data analytics (the ability to analyze large volumes of data from many sources) are making headway into events.

    There has been an explosion of data collection sources before, during and after events:  mobile event apps (where every touch is trackable), beacon technology, twitter feeds, polling, a range of social media input, live streaming, exhibit hall heat maps, procurement databases and much more.

    Fortunately, several technology companies are stepping up to address this blizzard of data with the goal of improving event ROI, improving the attendee experience and making better events and exhibition decisions.

    Vista Equity Partners (owners Lanyon and Cvent – the world’s two largest event technology firms) purchase of marketing automation firm Marketo for US$1.8 billion is an example of how the big players are recognizing that live events are a significant component of a broader marketing landscape. The ability to wed live event data with customer (attendee) profiles is a major step forward for combining the data flow from all sources to provide a much more targeted relationship. Ties to marketing automation platforms and CRM systems is a natural step forward.

    In addition, there are a few companies have recently released new data analytic tools:

    Etouches has recently rolled out its Event Data & ROI Platform which provides event organizers an expanded view of the value their events generate. It measures and quantifies event ROI (return on investment) in real-time against established goals. Throughout the event lifecycle, the platform collects, integrates and analyzes a broad range of event data and performance metrics against trends, benchmarks and best practices. A visual dashboards provide the essential transparency and insight needed to take action and optimize the event value.

    Features include:

    • user customizable templates to define event’s success criteria (goals)
    • link the goals to related metrics from a range of data sources including registration data, the mobile event app, iBeacons, surveys and more
    • quick insight into actions and optimize the overall event value
    • during the event, drill down to identify areas requiring attention and take action using the integrated knowledge base
    • assess the event’s performance in real-time
    • visual, drillable dashboards rapidly expose issues
    • get contextual advice and use the integrated knowledge base to further improve your event ROI
    • unique big data driven technology
    • use the event ROI data to define areas to focus on for future events

    DoubleDutch.me, one of the top mobile event app companies, has recently moved into the data analytics space with its “Live Engagement Marketing” platform.

     

    They offer a range of engagement tools including Smart Recommendations. Through advanced algorithms, attendees can get personalized recommendations on other attendees they may want to connect with and relevant sessions they may find interesting. Attendees can also schedule meetings seamlessly right in app. Attendees can easily request a meeting, choose from mutual availabilities, accept or decline meetings, view schedule, and get timely reminders

    The above interactions and a range of other including lead exchange, polling, social media activity and other real-time event data can be transferred into marketing automation and CRM systems, such as Marketo, Eloqua, and Salesforce. By automatically transferring attendee signals captured in the event app, marketing and event teams can now enable timely and relevant follow-up by scoring attendee leads, setting up personalized trigger campaigns, and delivering real-time alerts for sales teams.

    Cvent, with its huge volume of hotel procurement data (planners sent $9.8B worth of eRFPs in 2015 alone!) has just released its Group Business Trend Tool which explores over four years of Cvent’s planner and hotelier data providing insight into trends for future strategies.

    These are just some of the data analytics opportunities available for meeting professionals. Much more is on the way to help improve events.


    Corbin Ball, CMP, CSP is a speaker and independent third-party consultant focusing on meetings technology. With 20 years of experience running international citywide technology meetings, he now helps clients worldwide use technology to save time and improve productivity He can be contacted at his extensive web site Corbin Ball & Co. - Meetings Technology Headquarters (www.corbinball.com) and followed at www.twitter.com/corbinball.

    Pin It

    What The Audience Is Saying

    • Amazing! I have not learned so much in such a short time ever! I want more!
      Rafael Olivares Sales Executive
      Finnish Tourism Board
    • Corbin, ALWAYS a homerun presentation of great info!
      Peter O’Brien Marriott Global Sales
    • Sensational session. Worth the entire PCMA registration fee.
      Bonnie Wallsh Chief Strategist
      Bonnie Walsh Associates
    • 1
    • 2
    • 3