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News

  • The September/October 2018 (20th Anniversary) Issue of Corbin's TechTalk News Now Available +

    20thAnniversary

    The September/October 2018 issue of Corbin's TechTalk Newsletter  is out providing the latest in technology to nearly 9,000 events, tradeshows and hospitality professionals in over 70 countries. This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows. 

    In this issue:

    • NEW ARTICLE: Virtual Vs. Augmented/Mixed Reality
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  • Corbin to Chair IBTM's Technology and Innovation Watch Award for the 15th Year. +

    This award is the longest running and one of the event industry's most significant award recognizing technology innovation - the "Academy Awards" of events technology. I am very pleased to I have been asked again to chair the judging committee. This award is a great opportunity for technology companies to show their new stuff and get a free booth at IBTM
    Read More
  • Corbin to be Inducted into the EIC Hall of Leaders +


    Corbin Ball, together with Henry Givray, Edward Liu, and Deborah Sexton will be inducted into the Event Industry Council's Hall of Leaders for 2018, the most prestigious honor in the meetings, conventions, exhibitions and events industry.  The awards celebration will occur on October 16, 2018 in Las Vegas during IMEX America. 
         Personal note: I feel tremendously honored and
    Read More
  • Corbin Ball & Co. Marks Its 21st Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say there are many Read More

  • Corbin Named as One of the Top 30 CMP Influencers by the CIC +

    I am very happy and honored to be included with 29 other colleagues in this first peer-nominated influencers campaign celebrating the 30th anniversary of the Certified Meeting Professionals (CMP) program. 
    .
    As the 30th anniversary year of the Certified Meeting Professional Program began, the Convention Industry Council (CIC), which administers the program, wanted to recognize this milestone by honoring the CMPs
    Read More
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    Latest Articles

    • 1 Virtual Vs. Augmented/Mixed Reality for Events: The Pros and Cons for Each Medium and the Likelihood of Adoption
    • 2 Retrospect Article: The Revolution - The Future of Mobile Technology for Events
    • 3 Tips to Come Up with More Effective Promo Videos for Events
    • 4 As Technology Changes Events, These Five Elements Will Likely Stay the Same
    • 5 Five Trends That Will Revolutionize Trade Show Marketing in 2019
    • 6 Face Recognition – The Next Step to Streamline Events
    • 7 Three Steps to Cope with Technology Change
    • 8 50 Ideas Using Video to Market and Improve Expos and Events
    • 9 Leveraging Social Influencers to Build Meeting Involvement and Attendance
    • 10 Event Chatbot 101 - Essential Questions Answered
    • 11 7 Event Design Ideas from EventTech Las Vegas
    • 12 Blockchain and Ethereum -- How Can They Be Used for Events?
    • 13 Overcoming SMM Technology Challenges
    • 14 Event Technology Innovation Trends Highlighted with IBTM World’s 2017 Technology & Innovation Watch
    • 15 The Top 5 Benefits of Augmented Reality for Trade Shows
    • Virtual Vs. Augmented/Mixed Reality for Events: The Pros and Cons for Each Medium and the Likelihood of Adoption

      © 2018 Corbin Ball The twisting of reality is becoming common practices in the meeting, tradeshow, event and exhibition world. By using an ever-evolving array of technology such as virtual reality, augmented reality and mixed reality, users can enter worlds created from scratch to entertain, provide demonstrations and eventually sell a
      Read More
    • Retrospect Article: The Revolution - The Future of Mobile Technology for Events

      Editors note: As part of the 20th anniversary issue of TechTalk, I thought I would include an article I wrote in 1999 -- at the turn of the new millennium (back in the time of 1G phones where even flip phones had not yet been invented). In this article, I predict
      Read More
    • Tips to Come Up with More Effective Promo Videos for Events

      ©2018 Arthur Retman, Movavi As a medium there are many ways to utilize videos for events – but one of the most popular is definitely promo videos. A promo video is basically any video that is used to promote or market the event, and boost its visibility, entice prospects, or directly
      Read More
    • As Technology Changes Events, These Five Elements Will Likely Stay the Same

      We are living in a time of unprecedented technology change. How will these changes affect meetings and tradeshows? Will they remain a central form of education, networking and marketing? Will virtual meetings and other communication technologies replace the need for face-to-face events and exhibitions? Although there will likely be very
      Read More
    • Five Trends That Will Revolutionize Trade Show Marketing in 2019

      ©2018 - Guest Post by  Ryan Gould, Elevation Marketing If you’re a business owner or marketer who’s serious about maximizing ROI, then you need to have a presence at industry trade shows. It’s all in the statistics—when it comes to efficiency, 85% of B2B marketers and salespeople say that trade shows
      Read More
    • Face Recognition – The Next Step to Streamline Events

      Face recognition (FR) is rapidly becoming part of our everyday lives. iPhone X users open their phone using FR as their passwords. Airlines and TSA are starting to use FR as a faster and more secure way of check-in and boarding flights. Apple, Facebook, Google and Snapchat have made recent
      Read More
    • Three Steps to Cope with Technology Change

      When laptops computers first appeared in the early 1990s, manufactures called them “freedom machines” with ads showing smiling users inputting at the poolside and the beach. We don’t see these ads anymore. People are aware that technology isn’t increasing our leisure time -- we seem to be working harder than ever!
      Read More
    • 50 Ideas Using Video to Market and Improve Expos and Events

      ©2018 By Corbin Ball, CMP, CSP, DES Video marketing is king! The State of Video Marketing in 2018 report from Wyzowl details numerous survey statistics about the growth and increasing power of using video for marketing products and services. This applies to events. The creative use of video can help
      Read More
    • Leveraging Social Influencers to Build Meeting Involvement and Attendance

      ©2018, Corbin Ball, CMP, CSP, DES Celebrity endorsements have been around since the start of advertising. The athletes on the Wheaties box, the movie star promoting to the TV cameras, the Nike Swoosh on sports star’s clothing all are part of advertising. Psychologists have long realized that buyers are more likely
      Read More
    • Event Chatbot 101 - Essential Questions Answered

      ©2018 Guest post by Mark Kao, COS Rental Chatbots aren’t new. Joseph Weizenbaum created a prototype in 1966 and named it ELIZA. But the idea didn’t catch on until 50 years later. Today, chatbots are the talk of the event planning and marketing town. If you’ve wanted to know more
      Read More
    • 7 Event Design Ideas from EventTech Las Vegas

      Corbin Ball, CMP, CSP, DES As someone who sees a wide array of event designs in the 30-40 events I attend annually, it is refreshing to see a number of innovative event designs in a single conference. This was the case with the recent EventTech conference in Las Vegas produced
      Read More
    • Blockchain and Ethereum -- How Can They Be Used for Events?

      ©2018 Corbin Ball, CMP, CSP, DES, MS What is blockchain? According to Don & Alex Tapscott, authors Blockchain Revolution (2016),“blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.” Blockchain is a means of managing electronic
      Read More
    • Overcoming SMM Technology Challenges

      ©2018 Robert Walters, Meeting Evolution Recent articles have indicated that many organizations attempting to deploy a Strategic Meetings Management (SMM) technology solution have not experienced the savings and improvement they expected.  In many instances, the reason has nothing to do with the technology selected – but the internal procedures and processes
      Read More
    • Event Technology Innovation Trends Highlighted with IBTM World’s 2017 Technology & Innovation Watch

      ©2017 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to
      Read More
    • The Top 5 Benefits of Augmented Reality for Trade Shows

      ©2017 Guest Post by Brendan Scully, Scully Creative Labs LLC Trade shows offer a great opportunity to promote your business and its products, but you have to do what you can to make the most of this opportunity. You are competing with other companies for attention, so it is important
      Read More

    Coming Engagements

    Event Data Analytics – New Options for Improving Events and Tradeshows

    By Corbin Ball, Corbin Ball & Co. ©2016

    Big data analytics (the ability to analyze large volumes of data from many sources) are making headway into events.

    There has been an explosion of data collection sources before, during and after events:  mobile event apps (where every touch is trackable), beacon technology, twitter feeds, polling, a range of social media input, live streaming, exhibit hall heat maps, procurement databases and much more.

    Fortunately, several technology companies are stepping up to address this blizzard of data with the goal of improving event ROI, improving the attendee experience and making better events and exhibition decisions.

    Vista Equity Partners (owners Lanyon and Cvent – the world’s two largest event technology firms) purchase of marketing automation firm Marketo for US$1.8 billion is an example of how the big players are recognizing that live events are a significant component of a broader marketing landscape. The ability to wed live event data with customer (attendee) profiles is a major step forward for combining the data flow from all sources to provide a much more targeted relationship. Ties to marketing automation platforms and CRM systems is a natural step forward.

    In addition, there are a few companies have recently released new data analytic tools:

    Etouches has recently rolled out its Event Data & ROI Platform which provides event organizers an expanded view of the value their events generate. It measures and quantifies event ROI (return on investment) in real-time against established goals. Throughout the event lifecycle, the platform collects, integrates and analyzes a broad range of event data and performance metrics against trends, benchmarks and best practices. A visual dashboards provide the essential transparency and insight needed to take action and optimize the event value.

    Features include:

    • user customizable templates to define event’s success criteria (goals)
    • link the goals to related metrics from a range of data sources including registration data, the mobile event app, iBeacons, surveys and more
    • quick insight into actions and optimize the overall event value
    • during the event, drill down to identify areas requiring attention and take action using the integrated knowledge base
    • assess the event’s performance in real-time
    • visual, drillable dashboards rapidly expose issues
    • get contextual advice and use the integrated knowledge base to further improve your event ROI
    • unique big data driven technology
    • use the event ROI data to define areas to focus on for future events

    DoubleDutch.me, one of the top mobile event app companies, has recently moved into the data analytics space with its “Live Engagement Marketing” platform.

     

    They offer a range of engagement tools including Smart Recommendations. Through advanced algorithms, attendees can get personalized recommendations on other attendees they may want to connect with and relevant sessions they may find interesting. Attendees can also schedule meetings seamlessly right in app. Attendees can easily request a meeting, choose from mutual availabilities, accept or decline meetings, view schedule, and get timely reminders

    The above interactions and a range of other including lead exchange, polling, social media activity and other real-time event data can be transferred into marketing automation and CRM systems, such as Marketo, Eloqua, and Salesforce. By automatically transferring attendee signals captured in the event app, marketing and event teams can now enable timely and relevant follow-up by scoring attendee leads, setting up personalized trigger campaigns, and delivering real-time alerts for sales teams.

    Cvent, with its huge volume of hotel procurement data (planners sent $9.8B worth of eRFPs in 2015 alone!) has just released its Group Business Trend Tool which explores over four years of Cvent’s planner and hotelier data providing insight into trends for future strategies.

    These are just some of the data analytics opportunities available for meeting professionals. Much more is on the way to help improve events.


    Corbin Ball, CMP, CSP is a speaker and independent third-party consultant focusing on meetings technology. With 20 years of experience running international citywide technology meetings, he now helps clients worldwide use technology to save time and improve productivity He can be contacted at his extensive web site Corbin Ball & Co. - Meetings Technology Headquarters (www.corbinball.com) and followed at www.twitter.com/corbinball.

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