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News

  • The September/October 2018 (20th Anniversary) Issue of Corbin's TechTalk News Now Available +

    20thAnniversary

    The September/October 2018 issue of Corbin's TechTalk Newsletter  is out providing the latest in technology to nearly 9,000 events, tradeshows and hospitality professionals in over 70 countries. This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows. 

    In this issue:

    • NEW ARTICLE: Virtual Vs. Augmented/Mixed Reality
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  • Corbin to Chair IBTM's Technology and Innovation Watch Award for the 15th Year. +

    This award is the longest running and one of the event industry's most significant award recognizing technology innovation - the "Academy Awards" of events technology. I am very pleased to I have been asked again to chair the judging committee. This award is a great opportunity for technology companies to show their new stuff and get a free booth at IBTM
    Read More
  • Corbin to be Inducted into the EIC Hall of Leaders +


    Corbin Ball, together with Henry Givray, Edward Liu, and Deborah Sexton will be inducted into the Event Industry Council's Hall of Leaders for 2018, the most prestigious honor in the meetings, conventions, exhibitions and events industry.  The awards celebration will occur on October 16, 2018 in Las Vegas during IMEX America. 
         Personal note: I feel tremendously honored and
    Read More
  • Corbin Ball & Co. Marks Its 21st Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say there are many Read More

  • Corbin Named as One of the Top 30 CMP Influencers by the CIC +

    I am very happy and honored to be included with 29 other colleagues in this first peer-nominated influencers campaign celebrating the 30th anniversary of the Certified Meeting Professionals (CMP) program. 
    .
    As the 30th anniversary year of the Certified Meeting Professional Program began, the Convention Industry Council (CIC), which administers the program, wanted to recognize this milestone by honoring the CMPs
    Read More
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    Latest Articles

    • 1 Virtual Vs. Augmented/Mixed Reality for Events: The Pros and Cons for Each Medium and the Likelihood of Adoption
    • 2 Retrospect Article: The Revolution - The Future of Mobile Technology for Events
    • 3 Tips to Come Up with More Effective Promo Videos for Events
    • 4 As Technology Changes Events, These Five Elements Will Likely Stay the Same
    • 5 Five Trends That Will Revolutionize Trade Show Marketing in 2019
    • 6 Face Recognition – The Next Step to Streamline Events
    • 7 Three Steps to Cope with Technology Change
    • 8 50 Ideas Using Video to Market and Improve Expos and Events
    • 9 Leveraging Social Influencers to Build Meeting Involvement and Attendance
    • 10 Event Chatbot 101 - Essential Questions Answered
    • 11 7 Event Design Ideas from EventTech Las Vegas
    • 12 Blockchain and Ethereum -- How Can They Be Used for Events?
    • 13 Overcoming SMM Technology Challenges
    • 14 Event Technology Innovation Trends Highlighted with IBTM World’s 2017 Technology & Innovation Watch
    • 15 The Top 5 Benefits of Augmented Reality for Trade Shows
    • Virtual Vs. Augmented/Mixed Reality for Events: The Pros and Cons for Each Medium and the Likelihood of Adoption

      © 2018 Corbin Ball The twisting of reality is becoming common practices in the meeting, tradeshow, event and exhibition world. By using an ever-evolving array of technology such as virtual reality, augmented reality and mixed reality, users can enter worlds created from scratch to entertain, provide demonstrations and eventually sell a
      Read More
    • Retrospect Article: The Revolution - The Future of Mobile Technology for Events

      Editors note: As part of the 20th anniversary issue of TechTalk, I thought I would include an article I wrote in 1999 -- at the turn of the new millennium (back in the time of 1G phones where even flip phones had not yet been invented). In this article, I predict
      Read More
    • Tips to Come Up with More Effective Promo Videos for Events

      ©2018 Arthur Retman, Movavi As a medium there are many ways to utilize videos for events – but one of the most popular is definitely promo videos. A promo video is basically any video that is used to promote or market the event, and boost its visibility, entice prospects, or directly
      Read More
    • As Technology Changes Events, These Five Elements Will Likely Stay the Same

      We are living in a time of unprecedented technology change. How will these changes affect meetings and tradeshows? Will they remain a central form of education, networking and marketing? Will virtual meetings and other communication technologies replace the need for face-to-face events and exhibitions? Although there will likely be very
      Read More
    • Five Trends That Will Revolutionize Trade Show Marketing in 2019

      ©2018 - Guest Post by  Ryan Gould, Elevation Marketing If you’re a business owner or marketer who’s serious about maximizing ROI, then you need to have a presence at industry trade shows. It’s all in the statistics—when it comes to efficiency, 85% of B2B marketers and salespeople say that trade shows
      Read More
    • Face Recognition – The Next Step to Streamline Events

      Face recognition (FR) is rapidly becoming part of our everyday lives. iPhone X users open their phone using FR as their passwords. Airlines and TSA are starting to use FR as a faster and more secure way of check-in and boarding flights. Apple, Facebook, Google and Snapchat have made recent
      Read More
    • Three Steps to Cope with Technology Change

      When laptops computers first appeared in the early 1990s, manufactures called them “freedom machines” with ads showing smiling users inputting at the poolside and the beach. We don’t see these ads anymore. People are aware that technology isn’t increasing our leisure time -- we seem to be working harder than ever!
      Read More
    • 50 Ideas Using Video to Market and Improve Expos and Events

      ©2018 By Corbin Ball, CMP, CSP, DES Video marketing is king! The State of Video Marketing in 2018 report from Wyzowl details numerous survey statistics about the growth and increasing power of using video for marketing products and services. This applies to events. The creative use of video can help
      Read More
    • Leveraging Social Influencers to Build Meeting Involvement and Attendance

      ©2018, Corbin Ball, CMP, CSP, DES Celebrity endorsements have been around since the start of advertising. The athletes on the Wheaties box, the movie star promoting to the TV cameras, the Nike Swoosh on sports star’s clothing all are part of advertising. Psychologists have long realized that buyers are more likely
      Read More
    • Event Chatbot 101 - Essential Questions Answered

      ©2018 Guest post by Mark Kao, COS Rental Chatbots aren’t new. Joseph Weizenbaum created a prototype in 1966 and named it ELIZA. But the idea didn’t catch on until 50 years later. Today, chatbots are the talk of the event planning and marketing town. If you’ve wanted to know more
      Read More
    • 7 Event Design Ideas from EventTech Las Vegas

      Corbin Ball, CMP, CSP, DES As someone who sees a wide array of event designs in the 30-40 events I attend annually, it is refreshing to see a number of innovative event designs in a single conference. This was the case with the recent EventTech conference in Las Vegas produced
      Read More
    • Blockchain and Ethereum -- How Can They Be Used for Events?

      ©2018 Corbin Ball, CMP, CSP, DES, MS What is blockchain? According to Don & Alex Tapscott, authors Blockchain Revolution (2016),“blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.” Blockchain is a means of managing electronic
      Read More
    • Overcoming SMM Technology Challenges

      ©2018 Robert Walters, Meeting Evolution Recent articles have indicated that many organizations attempting to deploy a Strategic Meetings Management (SMM) technology solution have not experienced the savings and improvement they expected.  In many instances, the reason has nothing to do with the technology selected – but the internal procedures and processes
      Read More
    • Event Technology Innovation Trends Highlighted with IBTM World’s 2017 Technology & Innovation Watch

      ©2017 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to
      Read More
    • The Top 5 Benefits of Augmented Reality for Trade Shows

      ©2017 Guest Post by Brendan Scully, Scully Creative Labs LLC Trade shows offer a great opportunity to promote your business and its products, but you have to do what you can to make the most of this opportunity. You are competing with other companies for attention, so it is important
      Read More

    Coming Engagements

    7 Ideas Innovative Event Organizers Are Doing

    ©2016  Bizzabo

    Personalizing Digital Marketing

    Implementing personalization in your email marketing campaigns can have a great impact on your event ticket sales and registration goals. By incorporating your attendees’ names in your subject line and signing off with your own, you ultimately humanize your message and have a more direct appeal to your target audience. Personalization in your marketing messages helps craft the experience for attendees before they even get to your event.

    Simplifying Metrics

    Successful organizers don’t just collect data, they draw out the key figures and understand how to use this knowledge to move forward and make smarter planning decisions. They make it possible by using an event management software that integrates the right tools to understand this data.

    Looking Beyond Demographics

    People across all demographics are preferring humanized authenticity when dealing with brands, and want to be spoken to like an actual person and not number. Organizers should look at their attendee’s motivation and goals for attending an event, and how it would be useful in their lives and careers. Grouping attendees by their rationale and attitude, rather than demographics, can help you keep your content relevant and better target your audience.

    Being Responsive

    While it is an absolute must to respond quickly to all your attendees, the savvy organizers know this also means that their online content must be responsive, consistent and look good on any device. Chances are that your attendees will view your event site and interact with your marketing campaigns cross device. The forward-thinking organizers should be committed to providing a great experience, even on a small screen.  

    Enabling Brand Ambassadors

    Though word of mouth is organic and can’t easily be faked by wily marketers, it is one of the most powerful marketing tools, and should be encouraged through a social referral program. Similar to big-name startups like Airbnb and Uber, innovative organizers amp up their event’s social power by incentivizing attendees to share their event with their networks. This lets those organizers reach new audiences and turn attendees into event ambassadors.

    Getting Rid of Spreadsheets

    Nothing gives you a solid migraine like a complex spreadsheet. Though everyone can relate to this, spreadsheets have still been a necessity when it comes to the day-to-day of most planners. Event management software that uses Smart Lists can automatically update the list of attendees, as well as help you easily segment contacts and filter by type of attendee. This allows you to skip the mind-numbing tasks of manually updating spreadsheets, while also giving you the power to understand your attendees on a granular level to make their experience even more personalized.

    Optimizing by Outsourcing

    Event organizers may feel like they are short on time in many instances, especially during crunch time. While freelancers have always been an option, it’s now easier than ever to get that extra pair of hands on-demand. Things that were originally out of reach due to lack of budget or time like a promotional event video or frequent content for the event blog can now easily be achieved.


     

    Launched in July 2012, Bizzabo is the world’s first event success platform. It helps organizers create successful events by empowering them to build amazing websites, sell tickets, grow communities, go mobile and maximize event experiences - using a beautiful, user-friendly platform.

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