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News

  • Corbin to be Inducted into the EIC Hall of Leaders +


    Corbin Ball, together with Henry Givray, Edward Liu, and Deborah Sexton will be inducted into the Event Industry Council's Hall of Leaders for 2018, the most prestigious honor in the meetings, conventions, exhibitions and events industry.  The awards celebration will occur on October 16, 2018 in Las Vegas during IMEX America. 
         Personal note: I feel tremendously honored and
    Read More
  • The May/June 2018 Issue of Corbin's TechTalk News Now Available +

    The May/June 2018 issue of TechTalk  is  now available and is packed with new meetings technology articles, links and ideas! 

    In this issue:

    • NEW ARTICLE: Face Recognition – The Next Step to Streamline Events
    • NEW ARTICLE: Coping with Technology Change
    • NEWS
    • 15 LINKS FOR MEETINGS, BUSINESS AND FUN
    • QUOTES OF THE MONTH
    • RECENT ARTICLES WITH "QUOTES FROM CORBIN"
    • SUBSCRIBE AND THE FINE PRINT
    Read More
  • Corbin Ball & Co. Marks Its 21st Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say there are many Read More

  • Corbin Named as One of the Top 30 CMP Influencers by the CIC +

    I am very happy and honored to be included with 29 other colleagues in this first peer-nominated influencers campaign celebrating the 30th anniversary of the Certified Meeting Professionals (CMP) program. 
    .
    As the 30th anniversary year of the Certified Meeting Professional Program began, the Convention Industry Council (CIC), which administers the program, wanted to recognize this milestone by honoring the CMPs
    Read More
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Latest Articles

  • 1 Face Recognition – The Next Step to Streamline Events
  • 2 Three Steps to Cope with Technology Change
  • 3 50 Ideas Using Video to Market and Improve Expos and Events
  • 4 Leveraging Social Influencers to Build Meeting Involvement and Attendance
  • 5 Event Chatbot 101 - Essential Questions Answered
  • 6 7 Event Design Ideas from EventTech Las Vegas
  • 7 Blockchain and Ethereum -- How Can They Be Used for Events?
  • 8 Overcoming SMM Technology Challenges
  • 9 Event Technology Innovation Trends Highlighted with IBTM World’s 2017 Technology & Innovation Watch
  • 10 The Top 5 Benefits of Augmented Reality for Trade Shows
  • 11 Eight Meetings Tech Trends to Watch for 2018
  • 12 How to Leverage Live Social Media Coverage for Event Engagement
  • 13 Evolutionary Changes In The World Of Event Tech
  • 14 The Rise and Benefits of Text Apps and Chatbots for Events
  • 15 5 Major Developments in Augmented Reality (AR) that will Impact Events, Exhibitions and Venues

7 Ideas Innovative Event Organizers Are Doing

©2016  Bizzabo

Personalizing Digital Marketing

Implementing personalization in your email marketing campaigns can have a great impact on your event ticket sales and registration goals. By incorporating your attendees’ names in your subject line and signing off with your own, you ultimately humanize your message and have a more direct appeal to your target audience. Personalization in your marketing messages helps craft the experience for attendees before they even get to your event.

Simplifying Metrics

Successful organizers don’t just collect data, they draw out the key figures and understand how to use this knowledge to move forward and make smarter planning decisions. They make it possible by using an event management software that integrates the right tools to understand this data.

Looking Beyond Demographics

People across all demographics are preferring humanized authenticity when dealing with brands, and want to be spoken to like an actual person and not number. Organizers should look at their attendee’s motivation and goals for attending an event, and how it would be useful in their lives and careers. Grouping attendees by their rationale and attitude, rather than demographics, can help you keep your content relevant and better target your audience.

Being Responsive

While it is an absolute must to respond quickly to all your attendees, the savvy organizers know this also means that their online content must be responsive, consistent and look good on any device. Chances are that your attendees will view your event site and interact with your marketing campaigns cross device. The forward-thinking organizers should be committed to providing a great experience, even on a small screen.  

Enabling Brand Ambassadors

Though word of mouth is organic and can’t easily be faked by wily marketers, it is one of the most powerful marketing tools, and should be encouraged through a social referral program. Similar to big-name startups like Airbnb and Uber, innovative organizers amp up their event’s social power by incentivizing attendees to share their event with their networks. This lets those organizers reach new audiences and turn attendees into event ambassadors.

Getting Rid of Spreadsheets

Nothing gives you a solid migraine like a complex spreadsheet. Though everyone can relate to this, spreadsheets have still been a necessity when it comes to the day-to-day of most planners. Event management software that uses Smart Lists can automatically update the list of attendees, as well as help you easily segment contacts and filter by type of attendee. This allows you to skip the mind-numbing tasks of manually updating spreadsheets, while also giving you the power to understand your attendees on a granular level to make their experience even more personalized.

Optimizing by Outsourcing

Event organizers may feel like they are short on time in many instances, especially during crunch time. While freelancers have always been an option, it’s now easier than ever to get that extra pair of hands on-demand. Things that were originally out of reach due to lack of budget or time like a promotional event video or frequent content for the event blog can now easily be achieved.


 

Launched in July 2012, Bizzabo is the world’s first event success platform. It helps organizers create successful events by empowering them to build amazing websites, sell tickets, grow communities, go mobile and maximize event experiences - using a beautiful, user-friendly platform.

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