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News

  • Corbin Named by Eventex Vote as One of the Top 100 Most Influential People in the Event Industry +

    Eventex  just released a new addition to their All-stars Index –  The 100 Most Influential People in The Event Industry The list features the 100 people who have influenced the event industry the most with their creativity, vision and capacity for innovation, as voted by the public. Going onwards, it is to be updated annually.  “This list aims to
    Read More
  • Corbin Ball & Co. Marks Its 23nd Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say there are many Read More

  • Corbin Named as one of Prevue Meetings 21 Industry Influencers for 2020 +

    Prevue Meetings + Incentives has named 21 leaders in the meetings and incentives industry as Prevue’s Industry Influencers . These individuals are thought leaders in their respective niches and always ready to share their knowledge and expertise. I am honored to be included in this illustrious list. 

    Read More
  • Corbin Inducted into the EIC Hall of Leaders +

    Corbin Ball, together with Henry Givray, Edward Liu, and Deborah Sexton was inducted into the Event Industry Council's Hall of Leaders for 2018, the most prestigious honor in the meetings, conventions, exhibitions and events industry.  The awards celebration occured on October 16, 2018 in Las Vegas during IMEX America. 
         Personal note: I feel tremendously honored and thrilled to
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Latest Articles

  • 1 Moving from Virtual to Hybrid Events: 37 Tips and Ideas on How to Maximize your Success
  • 2 Face-to-Face Vs. Virtual Meetings: Which is Better?
  • 3 Artificial Intelligence: The Upcoming Impact on Events
  • 4 How to Identify your Target Audience for an Event
  • 5 Planning an Auction: 4 Best Practices For a Smooth Event
  • 6 10 Ways to Integrate Trade Shows and Events Into Your Facebook Marketing
  • 7 Modern Association Management: 6 Tools You Need
  • 8 How Facial Recognition Will Disrupt the Events Landscape
  • 9 Event Registration: 4 Best Practices to Increase Attendance
  • 10 Association Community Building: Offline and Online Engagement
  • 11 The Next Big Trade Show Attraction Has Arrived: Virtual Reality Video
  • 12 8 Effective Ways To Promote Your Event On Facebook
  • 13 Event Technology Innovation Trends Highlighted with IBTM World’s 2019 Technology Watch
  • 14 A 60-Year Timeline of Events Technology Innovation
  • 15 How 5G Will Revolutionize the Event Industry
  • Moving from Virtual to Hybrid Events: 37 Tips and Ideas on How to Maximize your Success

    A hybrid event is one that combines a face-to-face (F2F) event at a physical location with a “virtual” online component for remote attendees. Hybrids will likely see widespread adoption as F2F meetings reemerge from the pandemic for a number of reasons: Some attendees may not wish to travel to the
    Read More
  • Face-to-Face Vs. Virtual Meetings: Which is Better?

    ©2020 Corbin Ball This is a trick question. Actually, both face-to-face (F2F) and the range of virtual meetings have their strengths and weaknesses depending on the length and goals of the event. This article will cover them. Virtual Event Types: With the COVID pandemic shutting down nearly all F2F events,
    Read More
  • Artificial Intelligence: The Upcoming Impact on Events

    ©2020 Corbin Ball The past few decades have seen tremendous technology change and this coming decade will be no different: The 1990s brought us email and basic internet connectivity. The 2000s brought is the widespread adoption of the web The 2010s brought us the widespread adoption of smartphones and other mobile technology. The 2020s, I believe, will
    Read More
  • How to Identify your Target Audience for an Event

    ©2020 Guest Post: Donald Fomby In the age of digital media, one can be forgiven for considering live events as outdated. After all, it’s more affordable and straightforward to simply deliver content marketing materials to your target audience through social media, email and blog posts and call it a day.
    Read More
  • Planning an Auction: 4 Best Practices For a Smooth Event

    ©2020 Guest Post: Joshua Meyer, Director of Marketing for OneCause. As your organization prepares to host a charity auction, you’re handling a lot of moving parts. Tracking everything can be overwhelming, even if you’ve already put together a stellar team to run the event.   However, there are many ways you
    Read More
  • 10 Ways to Integrate Trade Shows and Events Into Your Facebook Marketing

    ©2020 Claire Divas, Editor - Likehack Introduction Facebook has over more than 2 billion active users with no sign of slowing down and acts as an ideal platform to promote an event or tradeshows. It provides the ability to reach your exact audience by age, interest, location, and behavior. Facebook is
    Read More
  • Modern Association Management: 6 Tools You Need

    ©2020 Guest post: Jake Fabbri, Vice President of Marketing at Fonteva A new decade brings new association advancements that can help increase member retention and acquisition rates. However, coping with technology change can be daunting— especially if you suddenly find yourself with outdated tools.    With new online solutions and digital resources
    Read More
  • How Facial Recognition Will Disrupt the Events Landscape

    ©2020 Electro-Media Design, Ltd. By Sara Friedman Facial recognition technology has the ability to transform the events industry, but it remains to be seen how attendees will respond to the biometrics solutions coming onto the market. Potential uses for facial recognition include simplifying the on-site registration process, tracking attendee facial
    Read More
  • Event Registration: 4 Best Practices to Increase Attendance

    ©2020 Asaf Darash,  CEO,  Regpack Hosting a successful, engaging event takes ample preparation and planning. As your organization’s event planner, you likely already know this, and have dealt with the obstacles and hiccups that inevitably come along the way.    However, the event world is constantly changing. With every technological
    Read More
  • Association Community Building: Offline and Online Engagement

    Guest Post by Jake Fabbri, VP Marketing, Fonteva, ©2020 One of the most rewarding parts of being an association member is the community built with the other members. Professional associations, usually made up of those in the same career or a related role is a huge collaborative effort of individuals growing
    Read More
  • The Next Big Trade Show Attraction Has Arrived: Virtual Reality Video

    © 2019 Guest Post: Greg Mischio is the Owner and Chief Strategist at Winbound Manufacturers who want to stand out at trade shows are incorporating a new feature at their exhibits: virtual reality (VR) video. Find out how its mind-blowing capabilities helped one manufacturer introduce a new production facility in a powerfully
    Read More
  • 8 Effective Ways To Promote Your Event On Facebook

    ©2019 Guest Post by Sarah Smith Either you are a startup or a giant business model, whether you are an online store or an enterprise, social media can do some magic to your business. In order to maintain a competitive stride, businesses are bound to clout of popular social media
    Read More
  • Event Technology Innovation Trends Highlighted with IBTM World’s 2019 Technology Watch

    ©2019 Corbin Ball, Chair of the IBTM Technology Watch Judging Committee Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and one of the most significant technology awards for the meetings industry. The goals are to recognize technology innovation and to highlight significant trends impacting
    Read More
  • A 60-Year Timeline of Events Technology Innovation

    ©2019 by Corbin Ball, CMP, CSP Technology changes in the past six decades have been astonishing. This chronological list of significant technology milestones with societal technology events in “black” and face-to-face and virtual events industry-related technology innovations in “blue” shows far we have come, 1962 The Kodak Carousel slide projector was introduced. 1963 Bell
    Read More
  • How 5G Will Revolutionize the Event Industry

    ©2019 Ralf Llanasas, Whatphone 5G and the International Rollout The highly anticipated fifth generation of wireless network technology is finally a reality in countries around the world. Statistics predict that 5G networks will be full in use by 2020, with over 1 billion users connected to the technology by 2025.
    Read More

Social Media Channels Increasingly Becoming Event-centric

Social Media Channels Increasingly Becoming Event-centric

©2016 Corbin Ball, Corbin Ball & Co.

Social media and events, at their core, bring people together. When used properly, they should go hand-in-hand. Social media providers have recognized this and are increasingly becoming more event-centric in their product offerings.  Here are a few new ways that this is happening:

Facebook:

Facebook, is the largest social media channel with 1.67 billion users (1 in 5 on this planet).

  • It has long had an Events Page option for their Business Pages.
  • Last year, for Facebook Business Pages, “Call to Action” buttons were added including a “Sign Up” button.  Every event planner using an online registration form should consider including this “Sign Up” button on their FB Event page linking to their event registration page.
  • In April 2016, Facebook partnered with Ticketmaster and Eventbrite allowing attendees to register directly on their Facebook pages. With an API (Application Program Interface), this should become more common with other online registration providers.
  • In April 2016, Facebook added a video tab to their mobile apps bringing live steaming, Facebook Live, to events and groups in direct competition to Periscope (see below). It is possible to go live in Facebook Groups and Facebook Events. Interactivity is built in with Live Reactions for viewers to express their feelings. Reportedly 10 times more comments have been received on Facebook Live videos than on regular videos. Also, check out the Facebook Live Map on your desktop where people in more than 60 countries share real-time video.

Instagram:

Instagram, with 400 million users, is owned by Facebook. The inherently visual and mobile nature of this app has proven to be helpful and is increasingly used at events and exhibitions.

  • Instagram has become a common component of social walls, event photo booths such as ChirpE and selfie mirrors. These tools can boost brands and greatly amply social media activity at events and tradeshows to a larger audience.
  • Instagram uses Twitter hashtags and should be incorporated in all event-related postings.
  • Both photos and videos (up to 15 seconds) can be posted about the events.
  • In January 2016, Instagram started curating videos about live events. Although these have centered around large sporting events, it is an indication of the recognition of the importance of events.
  • In August 2016, Instagram announced their 24-hour video posting service called Stories -- essentially a clone of Snapchat's Story feature.

Snapchat:

Snapchat, with 100 million daily active users, is much more than and app for teenagers to send disappearing chat messages. They have made a number of moves to make their app more event-centric.

  • The Snapchat “Story” feature displays content for 24 hours and could be a natural for many events.
  • Snapchat Experts can help plan a Snapchat event marketing campaign.
  • Last year, the “Our Story” feature become available with direct applications for events. It allows multiple users to contribute to a public collection of photos and videos based around a specific geo-fenced area (the event location). These custom “Our Story” geofilters have been a significant success with users snapping events.
  • Targeting the “ultimate event,” Snapchat will dedicate a live story channel for the 2016 Olympic Games.

Twitter/Periscope:

Twitter, with more than 332 million active users, provided the original social media back channel for events. Making its major debut at the 2007 SXSW conference, the twitter hashtag is now a central social media search phrase at many events, and is used across multiple social channels. As of May 2016, Twitter is No. 1 in the iTunes App Store emphasizing the importance of their mobile strategy (more than 88% of all tweets are mobile).

  • Twitter acquired Periscope in January 2015. This live video streaming app was the Apple “App of the Year” for 2015 with over 10 million active users.
  • Periscope is increasingly used at events for event marketing and for attendees to share their experiences (for up to 24 hours) with each other and to a larger audience.
  • As Periscope is owned by Twitter, it is easy to promote these “scopes” using a Twitter profile and event hashtag. When you go live in Periscope, the Twitter bird can be selected so that your steam can be broadcast live into Twitter (in addition to the Periscope app).
  • Also, although the Periscope streams are only viewable for 24 hours, there is an option to save a recording to your camera roll which then can be uploaded to Facebook or YouTube for longer lasting post-event promotion. Periscope is currently (May 2016) in beta testing to allow for saving the videos permanently within the Periscope app cloud.
LinkedIn:
LinkedIn, recently purchased by Microsoft, with 433 million users, has finally made a move to video content created by users, To be released later this month (Auigust 2016), it will start as a invitation-only group of about 500 LinkedIn power influencers making Quroa-like short videos in responses to questions put to them. It will likely be expanded to more users in the future.

These are some of the recent developments pointing to the significance of events in the social media realm. Many more are expected in the next few years as the power of social media at face-to-face events increasingly is recognized.


Corbin Ball, CMP, CSP is a speaker and independent third-party consultant focusing on meetings technology. With 20 years of experience running international citywide technology meetings, he now helps clients worldwide use technology to save time and improve productivity He can be contacted at his extensive web site Corbin Ball & Co. - Meetings Technology Headquarters (www.corbinball.com) and followed at www.twitter.com/corbinball

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