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News

  • The 2019 Quarter 1 Issue of Corbin's TechTalk News Now Available +

      

    The 2019 Quarter 1 Issue of Corbin's TechTalk News   is new available providing the latest in technology to nearly 9,000 events, tradeshows and hospitality professionals in over 70 countries. This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows. 

    In this issue:

    • NEW
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  • Corbin Inducted into the EIC Hall of Leaders +

    Corbin Ball, together with Henry Givray, Edward Liu, and Deborah Sexton was inducted into the Event Industry Council's Hall of Leaders for 2018, the most prestigious honor in the meetings, conventions, exhibitions and events industry.  The awards celebration occured on October 16, 2018 in Las Vegas during IMEX America. 
         Personal note: I feel tremendously honored and thrilled to
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  • IBTM World announces 2018 Tech Watch Award shortlist +

    29 October 2018

    IBTM World has announced a shortlist of nine finalists for its prestigious IBTM World Tech Watch Award. The winner will be announced on 28 November at IBTM World 2018, which takes place at Fira Barcelona from 27-29 November.

    In addition, this year sees the introduction of the Tech Watch People’s Choice Award’ , which gives the MICE industry

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  • Corbin to Chair IBTM's Technology and Innovation Watch Award for the 15th Year. +

    This award is the longest running and one of the event industry's most significant award recognizing technology innovation - the "Academy Awards" of events technology. I am very pleased to I have been asked again to chair the judging committee. This award is a great opportunity for technology companies to show their new stuff and get a free booth at IBTM
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  • Corbin Ball & Co. Marks Its 21st Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say there are many Read More

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    Latest Articles

    • 1 The Platform or the Event Tech Deck – What is the Best Technology Choice for Event Planners?
    • 2 Event Technology Innovation Trends Highlighted with IBTM World’s 2018 Technology Watch
    • 3 6 Tips to Maximize your Tradeshow Booth
    • 4 Virtual Vs. Augmented/Mixed Reality for Events: The Pros and Cons for Each Medium and the Likelihood of Adoption
    • 5 Retrospect Article: The Revolution - The Future of Mobile Technology for Events
    • 6 Tips to Come Up with More Effective Promo Videos for Events
    • 7 As Technology Changes Events, These Five Elements Will Likely Stay the Same
    • 8 Five Trends That Will Revolutionize Trade Show Marketing in 2019
    • 9 Facial Recognition – The Next Step to Streamline Events
    • 10 Three Steps to Cope with Technology Change
    • 11 50 Ideas Using Video to Market and Improve Expos and Events
    • 12 Leveraging Social Influencers to Build Meeting Involvement and Attendance
    • 13 Event Chatbot 101 - Essential Questions Answered
    • 14 7 Event Design Ideas from EventTech Las Vegas
    • 15 Blockchain and Ethereum -- How Can They Be Used for Events?
    • The Platform or the Event Tech Deck – What is the Best Technology Choice for Event Planners?

      There are many event tech choices available to manage nearly every aspect of the meeting planning process as well as enriching the attendee experience. For example, I track nearly 1,500 event tech products in 60 categories at my website: corbinball.com/tips-tools/corbinslist. . With so many choices, the planner’s dilemma is: how does
      Read More
    • Event Technology Innovation Trends Highlighted with IBTM World’s 2018 Technology Watch

      ©2018 Corbin Ball, Chair of the IBTM Technology Watch Judging Committee Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to highlight significant
      Read More
    • 6 Tips to Maximize your Tradeshow Booth

      ©2018 Guest post from Shem Szot Everyone knows that tradeshows are an excellent chance to spread the word about your business. A physical presence and personal engagement can often leave deeper impressions than online interaction alone. And joining a tradeshow means you don’t have to worry about bringing in the
      Read More
    • Virtual Vs. Augmented/Mixed Reality for Events: The Pros and Cons for Each Medium and the Likelihood of Adoption

      © 2018 Corbin Ball The twisting of reality is becoming common practices in the meeting, tradeshow, event and exhibition world. By using an ever-evolving array of technology such as virtual reality, augmented reality and mixed reality, users can enter worlds created from scratch to entertain, provide demonstrations and eventually sell a
      Read More
    • Retrospect Article: The Revolution - The Future of Mobile Technology for Events

      Editor's note: As part of the 20th anniversary issue of TechTalk, I thought I would include an article I wrote in 1999 -- at the turn of the new millennium (back in the time of 1G phones when even flip phones had not yet been invented). In this article, I predict
      Read More
    • Tips to Come Up with More Effective Promo Videos for Events

      ©2018 Arthur Retman, Movavi As a medium there are many ways to utilize videos for events – but one of the most popular is definitely promo videos. A promo video is basically any video that is used to promote or market the event, and boost its visibility, entice prospects, or directly
      Read More
    • As Technology Changes Events, These Five Elements Will Likely Stay the Same

      We are living in a time of unprecedented technology change. How will these changes affect meetings and tradeshows? Will they remain a central form of education, networking and marketing? Will virtual meetings and other communication technologies replace the need for face-to-face events and exhibitions? Although there will likely be very
      Read More
    • Five Trends That Will Revolutionize Trade Show Marketing in 2019

      ©2018 - Guest Post by  Ryan Gould, Elevation Marketing If you’re a business owner or marketer who’s serious about maximizing ROI, then you need to have a presence at industry trade shows. It’s all in the statistics—when it comes to efficiency, 85% of B2B marketers and salespeople say that trade shows
      Read More
    • Facial Recognition – The Next Step to Streamline Events

      Facial recognition (FR) is rapidly becoming part of our everyday lives. iPhone X users open their phone using FR as their passwords. Airlines and TSA are starting to use FR as a faster and more secure way of check-in and boarding flights. Apple, Facebook, Google and Snapchat have made recent
      Read More
    • Three Steps to Cope with Technology Change

      When laptops computers first appeared in the early 1990s, manufactures called them “freedom machines” with ads showing smiling users inputting at the poolside and the beach. We don’t see these ads anymore. People are aware that technology isn’t increasing our leisure time -- we seem to be working harder than ever!
      Read More
    • 50 Ideas Using Video to Market and Improve Expos and Events

      ©2018 By Corbin Ball, CMP, CSP, DES Video marketing is king! The State of Video Marketing in 2018 report from Wyzowl details numerous survey statistics about the growth and increasing power of using video for marketing products and services. This applies to events. The creative use of video can help
      Read More
    • Leveraging Social Influencers to Build Meeting Involvement and Attendance

      ©2018, Corbin Ball, CMP, CSP, DES Celebrity endorsements have been around since the start of advertising. The athletes on the Wheaties box, the movie star promoting to the TV cameras, the Nike Swoosh on sports star’s clothing all are part of advertising. Psychologists have long realized that buyers are more likely
      Read More
    • Event Chatbot 101 - Essential Questions Answered

      ©2018 Guest post by Mark Kao, COS Rental Chatbots aren’t new. Joseph Weizenbaum created a prototype in 1966 and named it ELIZA. But the idea didn’t catch on until 50 years later. Today, chatbots are the talk of the event planning and marketing town. If you’ve wanted to know more
      Read More
    • 7 Event Design Ideas from EventTech Las Vegas

      Corbin Ball, CMP, CSP, DES As someone who sees a wide array of event designs in the 30-40 events I attend annually, it is refreshing to see a number of innovative event designs in a single conference. This was the case with the recent EventTech conference in Las Vegas produced
      Read More
    • Blockchain and Ethereum -- How Can They Be Used for Events?

      ©2018 Corbin Ball, CMP, CSP, DES, MS What is blockchain? According to Don & Alex Tapscott, authors Blockchain Revolution (2016),“blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.” Blockchain is a means of managing electronic
      Read More

    Mobile Social Media: A Checklist for Maximum Event Impact

    A recent survey from ShareThis found that social sharing from mobile happens twice as often as sharing from desktop. As event participants predominantly use mobile devices at events, it follows that the more mobile the social media, the more widely they will be used at events.

    What are the most mobile social channels?

    • 65% of global Facebook video views are mobile – AdWeek, January 2015
    • There are 1 billion mobile Facebook users monthly. -- The Verge, April 2014
    • Twitter: 88% of users are on mobile – Jeff Bullas, 2015
    • Instagram: an inherently mobile platform with 300 million monthly users – Instagram, December, 2014
    • YouTube: Half of views are on mobile devices (1 billion views daily) – YouTube, 2015

    Mobile Social Checklist:

    So how can event planners use mobile social technology to make the most of their events? Here is a checklist ideas and tips to consider:

    Before the event:

    ¤   Make sure your company and event websites are responsively designed. Your websites are a principal means of promotion and should be as easily visible on any screen size from a small smart phone to an HD TV.

    ¤      Display your mobile social channels prominently on the event site.

    ¤     Integrate mobile social media channels with registration. Encourage attendee to share they registered on their social channels using automated tools to do so.

    ¤      Make sure your event app has strong integration with Facebook, Twitter, and Instagram. Event apps vary in quality and there are significant differences on how well they handle various social channels.

    ¤     Encourage attendees to download the mobile event app well in advance of the event and direct them to the social links in the app. Use your app as a key communication channel announcing new speakers, event news, sponsors, and games.

    ¤      Announce and promote your event hashtag well in advance of the event. Make sure that it is unique – short, relevant and memorable as possible.  A 5 or 6-character hashtag is easier to remember and input than a longer one.

    ¤     Promote this hashtag as the common search term across all your social channels and other platforms.

    ¤    Encourage speakers to post short videos to YouTube about their upcoming presentation. These should be no longer than two minutes and in high definition. Post these videos on the event YouTube channel and embedded on a dedicated video page on you event website. Be sure to include the event hashtag in the postings. Additionally, include short promotional videos of the destination, venue, and any entertainment planned. 

    ¤      Educate your speakers, exhibitors, sponsors and influential bloggers/well connected individuals about the event hashtag, the event app, any relevant games and encourage their participation with these channels.

    ¤   Plan a pre-event content strategy with the goal of new postings at least two to three times a week the month before the event. Always use the event hashtag and post to your event website and social channels.

    ¤    Post preview photos on Instagram about the speakers, the venue, the entertainment and anything else that is visually appealing. Include the event hashtag in the captions.

    Onsite:

    ¤    Promote the event hashtag onsite using signage and other media. Plan for photo opportunities. Post the hashtag prominently at picture points, in group congregation areas, on badges, on place settings, and more.

    ¤     Incent hashtag usage through gamification leaderboards and your event app with prizes or other acknowledgements for those who have the widest social reach.

    ¤     Use moderated multi-channel social walls during your event. At the minimum, Twitter and Instagram should be included. Moderation will allow you to eliminate spam postings and can allow for timed and sponsor postings as well. Typically, social walls are cloud-based programs which are easy to set-up and manage during the meeting.

    ¤     Mention the event hashtag, event app and any gamification options during the opening session.

    ¤     Use “social photo booths” – there are many options available simply by searching that phrase. Make sure there is Instagram and hashtag integration.

    ¤     Monitor and track the social channels. Answer questions/complaints. Share interesting social messages.

    After the Event:

    ¤    Upload pictures and videos of the event as a reminder to attendees of the great time and to advertise next year’s event.

    ¤    Tell you event story using curation media such as Storify highlighting the chronology, significant moments, etc.

    ¤      Use “social media metric tools” (there are dozens of low cost or free tools available on a Google search of this phrase), to measure the reach and exposure of your mobile social efforts

    As mobile social media continues to expand its footprint, this checklist hopefully will help to prioritize action steps in their use.

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    What The Audience Is Saying

    • Fantastic seminar! Very exciting advances to come. Your enthusiasm is contagious.
      Michele Mamacos Manager of Events Services
      Northlands
    • "I've seen Corbin three times. No one works harder to keep his material fresh and relevant to events."
      Scott Stubbs President
      HB Stubbs Company
    • Your session blew me away. I could easily listen to your information all day. This was incredibly informative.
      Michael McNutt Human Capital Manager
      Information Experts
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