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  • Corbin Named by Eventex Vote as One of the Top 100 Most Influential People in the Event Industry +

    Eventex  just released a new addition to their All-stars Index –  The 100 Most Influential People in The Event Industry The list features the 100 people who have influenced the event industry the most with their creativity, vision and capacity for innovation, as voted by the public. Going onwards, it is to be updated annually.  “This list aims to
    Read More
  • Corbin Ball & Co. Marks Its 23nd Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say there are many Read More

  • Corbin Named as one of Prevue Meetings 21 Industry Influencers for 2020 +

    Prevue Meetings + Incentives has named 21 leaders in the meetings and incentives industry as Prevue’s Industry Influencers . These individuals are thought leaders in their respective niches and always ready to share their knowledge and expertise. I am honored to be included in this illustrious list. 

    Read More
  • Corbin Inducted into the EIC Hall of Leaders +

    Corbin Ball, together with Henry Givray, Edward Liu, and Deborah Sexton was inducted into the Event Industry Council's Hall of Leaders for 2018, the most prestigious honor in the meetings, conventions, exhibitions and events industry.  The awards celebration occured on October 16, 2018 in Las Vegas during IMEX America. 
         Personal note: I feel tremendously honored and thrilled to
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Latest Articles

  • 1 Moving from Virtual to Hybrid Events: 37 Tips and Ideas on How to Maximize your Success
  • 2 Face-to-Face Vs. Virtual Meetings: Which is Better?
  • 3 Artificial Intelligence: The Upcoming Impact on Events
  • 4 How to Identify your Target Audience for an Event
  • 5 Planning an Auction: 4 Best Practices For a Smooth Event
  • 6 10 Ways to Integrate Trade Shows and Events Into Your Facebook Marketing
  • 7 Modern Association Management: 6 Tools You Need
  • 8 How Facial Recognition Will Disrupt the Events Landscape
  • 9 Event Registration: 4 Best Practices to Increase Attendance
  • 10 Association Community Building: Offline and Online Engagement
  • 11 The Next Big Trade Show Attraction Has Arrived: Virtual Reality Video
  • 12 8 Effective Ways To Promote Your Event On Facebook
  • 13 Event Technology Innovation Trends Highlighted with IBTM World’s 2019 Technology Watch
  • 14 A 60-Year Timeline of Events Technology Innovation
  • 15 How 5G Will Revolutionize the Event Industry
  • Moving from Virtual to Hybrid Events: 37 Tips and Ideas on How to Maximize your Success

    A hybrid event is one that combines a face-to-face (F2F) event at a physical location with a “virtual” online component for remote attendees. Hybrids will likely see widespread adoption as F2F meetings reemerge from the pandemic for a number of reasons: Some attendees may not wish to travel to the
    Read More
  • Face-to-Face Vs. Virtual Meetings: Which is Better?

    ©2020 Corbin Ball This is a trick question. Actually, both face-to-face (F2F) and the range of virtual meetings have their strengths and weaknesses depending on the length and goals of the event. This article will cover them. Virtual Event Types: With the COVID pandemic shutting down nearly all F2F events,
    Read More
  • Artificial Intelligence: The Upcoming Impact on Events

    ©2020 Corbin Ball The past few decades have seen tremendous technology change and this coming decade will be no different: The 1990s brought us email and basic internet connectivity. The 2000s brought is the widespread adoption of the web The 2010s brought us the widespread adoption of smartphones and other mobile technology. The 2020s, I believe, will
    Read More
  • How to Identify your Target Audience for an Event

    ©2020 Guest Post: Donald Fomby In the age of digital media, one can be forgiven for considering live events as outdated. After all, it’s more affordable and straightforward to simply deliver content marketing materials to your target audience through social media, email and blog posts and call it a day.
    Read More
  • Planning an Auction: 4 Best Practices For a Smooth Event

    ©2020 Guest Post: Joshua Meyer, Director of Marketing for OneCause. As your organization prepares to host a charity auction, you’re handling a lot of moving parts. Tracking everything can be overwhelming, even if you’ve already put together a stellar team to run the event.   However, there are many ways you
    Read More
  • 10 Ways to Integrate Trade Shows and Events Into Your Facebook Marketing

    ©2020 Claire Divas, Editor - Likehack Introduction Facebook has over more than 2 billion active users with no sign of slowing down and acts as an ideal platform to promote an event or tradeshows. It provides the ability to reach your exact audience by age, interest, location, and behavior. Facebook is
    Read More
  • Modern Association Management: 6 Tools You Need

    ©2020 Guest post: Jake Fabbri, Vice President of Marketing at Fonteva A new decade brings new association advancements that can help increase member retention and acquisition rates. However, coping with technology change can be daunting— especially if you suddenly find yourself with outdated tools.    With new online solutions and digital resources
    Read More
  • How Facial Recognition Will Disrupt the Events Landscape

    ©2020 Electro-Media Design, Ltd. By Sara Friedman Facial recognition technology has the ability to transform the events industry, but it remains to be seen how attendees will respond to the biometrics solutions coming onto the market. Potential uses for facial recognition include simplifying the on-site registration process, tracking attendee facial
    Read More
  • Event Registration: 4 Best Practices to Increase Attendance

    ©2020 Asaf Darash,  CEO,  Regpack Hosting a successful, engaging event takes ample preparation and planning. As your organization’s event planner, you likely already know this, and have dealt with the obstacles and hiccups that inevitably come along the way.    However, the event world is constantly changing. With every technological
    Read More
  • Association Community Building: Offline and Online Engagement

    Guest Post by Jake Fabbri, VP Marketing, Fonteva, ©2020 One of the most rewarding parts of being an association member is the community built with the other members. Professional associations, usually made up of those in the same career or a related role is a huge collaborative effort of individuals growing
    Read More
  • The Next Big Trade Show Attraction Has Arrived: Virtual Reality Video

    © 2019 Guest Post: Greg Mischio is the Owner and Chief Strategist at Winbound Manufacturers who want to stand out at trade shows are incorporating a new feature at their exhibits: virtual reality (VR) video. Find out how its mind-blowing capabilities helped one manufacturer introduce a new production facility in a powerfully
    Read More
  • 8 Effective Ways To Promote Your Event On Facebook

    ©2019 Guest Post by Sarah Smith Either you are a startup or a giant business model, whether you are an online store or an enterprise, social media can do some magic to your business. In order to maintain a competitive stride, businesses are bound to clout of popular social media
    Read More
  • Event Technology Innovation Trends Highlighted with IBTM World’s 2019 Technology Watch

    ©2019 Corbin Ball, Chair of the IBTM Technology Watch Judging Committee Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and one of the most significant technology awards for the meetings industry. The goals are to recognize technology innovation and to highlight significant trends impacting
    Read More
  • A 60-Year Timeline of Events Technology Innovation

    ©2019 by Corbin Ball, CMP, CSP Technology changes in the past six decades have been astonishing. This chronological list of significant technology milestones with societal technology events in “black” and face-to-face and virtual events industry-related technology innovations in “blue” shows far we have come, 1962 The Kodak Carousel slide projector was introduced. 1963 Bell
    Read More
  • How 5G Will Revolutionize the Event Industry

    ©2019 Ralf Llanasas, Whatphone 5G and the International Rollout The highly anticipated fifth generation of wireless network technology is finally a reality in countries around the world. Statistics predict that 5G networks will be full in use by 2020, with over 1 billion users connected to the technology by 2025.
    Read More

Coming Engagements

Turning Distraction into Action – Second Screen Technology for Meetings

The mobile revolution has happened. Nearly everyone is carrying around at least one smart mobile device and checking it an average of more than 150 times a day!

Attendees are bringing their mobile devices into the meeting rooms and using them! Participants are tweeting event content, posting photos to Instagram, taking pictures of slides, fact-checking, and taking notes. However, these mobile screens are also distraction temptations and are often used for non-meeting related tasks. The siren call of these glowing screens is hard to resist, especially if the presenter is not engaging or the material presented is boring -- or both!

Meeting hosts, meeting planners and speakers should be asking what can be done to keep participants’ attention. The obvious answer is to provide compelling content and excellent speakers -- it should be the speaker’s responsibility to keep the audience engaged!

In addition, however, there are new technologies that use participants’ mobile devices to help them focus on the presentation rather than distracting them away for other things.

Second Screen Technology
Second screen technology refers to the use of a mobile device to provide an enhanced viewing experience for other content usually with interactive features. This is seen most often on television, but increasingly so at events. Presenter content, such as slides, polling, video, notes, social media links, can be pushed to any device in real-time during a presentation.

There are a number of interesting second screen event tools. Here is a sampling:

Lintelus (formerly NiceMeeting)
Lintelus allows a speaker to send slides to every mobile device in the meeting room. Participants can take notes digitally while viewing the presenter’s slides and can save the notes for later review and/or reporting. There are also integrated live polling capabilities with the results appearing on the screen and on the mobile devices. Participants can also use the system to ask questions, to chat and to tweet. In short, the mobile devices in the room are used to engage and focus the participants on the content, rather than distracting them from it.

This system is web-based requiring either internet access or a local wireless network. It can be run directly from PowerPoint and requires no app to download.

Fees range from a few hundred to a few thousand dollars depending upon the size of the event, number of sessions, if a moderator is requested and if staffing is needed to provide an internet appliance which secures information and provides Wi-Fi stability.

FXP | touch
Provided by and rebranded and distributed for meetings by Freeman
Similar to Lintelus, this product also allows presenters to share their slides to anyone with mobile device with web access (including remote audiences). Participants can respond to poll questions, ask questions through the system and amplify the social media impact by posting comments and sharing the presentation to Twitter, Facebook and other channels. One of the strengths of FXP | touch is the analytic capabilities that measure real-time participant engagement, focus, and all activities when using the system. The name and email address of attendees are recorded as well as the exact moment they joined. The FXP Touch platform also calculates and overall score for each presentation based on attendance, interaction and engagement.

Fees start at $15,000/event and are based on the number of presentations and users.

Evenium ConnexMe
ConnexMe has similar features to the above products including web-based slide distribution, digital note taking on the slides, live sharing of the slides, audience response polling, live questions. This is part of an event app which includes agendas, push notifications, private messaging to other attendees, session evaluations and event analytics.

ConnexMe is a native event app (both iOS and Android) with web applications for the interactive features.

Fees start at US$499 for one event with up to 200 participants and email only support. Premium services are US$2,000 for one event of up to 2000 participants, phone/email support, branding with sponsorship opportunities or US$9,000/year for unlimited events.

MeetingPulse does not provide slide distribution to second screens. However, this web-based system is affordable and provides are range of options including live polling and social Q&A where audience members can upvote the questions they like. There are lead capture capabilities if desired, and also raffle capabilities to randomly pick a member of the audience.

MeetingPulse’s second screen feature is the real-time Pulse which allows the speaker to see in real-time the pulse of the room. The attendees' opening second screen web app displays four buttons. Participants can vote at any time that they: 1.) like the content being delivered, 2.) disagree with it, 3.) are confused by it or 4.) they want the speaker to speed up. The speaker can see the audience sentiment immediatly and react to the room’s feedback as it happens. At the end of the presentation, the speaker or event host can see the spikes of audience emotions correlated to the timeline of the presentation. Poll results, questionnaire responses, questions, votes and participant profiles are all saved in the report as well.

Fees range from US19.95/month for up to 100 attendees to US$149.95/month for up to 10 hosts and up to 750 attendees.

Microsoft’s Bing Pulse
Bing Pulse also does not provide slide distribution to the second screens. It is a primarily a web-based polling and voting tool with social media integration. However, once participants sign in, they can vote every five seconds on what is being said (strongly agree, agree, neutral, disagree, and strongly disagree). The analytics resulting from this can yield a second-by-second analysis of audience sentiment. This can be segmented by any of the demographics (such as age, gender, etc.) requested in the sign-in process.

Bing Pulse works in a meeting situation or even with large national television audiences. News media, for example, have used Bing Pulse to measure selected viewer sentiment during televised programs such as the recent State of the Union address.

Currently, the trial basis is free for a person or entity located in the United States, United Kingdom, India, Australia, New Zealand, or Singapore. Once this unspecified trial period is over, the prices are estimated to range from $200-$1,000 per event.

The genie is out of the bottle and is not going back. Mobile devices are being used in meeting rooms. The products listed above can help focus what may be a distraction to actions that engage the participants in the meeting content and help to increase the learning process.

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What The Audience Is Saying

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