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The Top 5 Benefits of Augmented Reality for Trade Shows

©2017 Guest Post by Brendan Scully, Scully Creative Labs LLC

Trade shows offer a great opportunity to promote your business and its products, but you have to do what you can to make the most of this opportunity. You are competing with other companies for attention, so it is important to find ways to stand out and draw visitors to your booth.

Augmented Reality is a technology well suited to the purposes of a trade show, and partnering with an augmented reality developer can help you score leads in a way that is not possible with traditional trade show materials. By taking your trade show strategy into the realm of AR, you can get more from the booth space that you have at a trade show, and make an impression that will be truly memorable to the attendees.

All of Your Products in an AR experience

With augmented reality, you can demo your products in way that is much more appealing. Instead of having static 2D images in a catalog, you can bring a 3D model of the product to the trade show with you.

Using a smartphone or tablet, people can see the product in the real-world space. It can be viewed from different perspectives, different features can be highlighted, and you can even make simulations that demonstrate the product’s various capabilities.

This can make for a much more effective demonstration, while also encouraging visitors to envision their lives more accurately with your product. You can essentially bring a usable model of every product with you.

Space is limited at a trade show, and this is a great way to get the most from that space. With AR, you no longer have to pick and choose which products are the most important to bring along for demonstrations – you can bring an AR representation of each product with you.

Make an Impression with AR Print Materials

When you go to a trade show, everyone is handing out traditional print materials, like brochures and business cards. With AR features, the content is more dynamic, interactive, and it can add more information that would not appear on a physical page. By connecting these materials with an augmented reality experience, you can make your print materials much more memorable and impressive.

You could have people look at your brochure through a smartphone app that adds an array of different features to the layout. Flat images could turn into 3D models: It could have text that pops up to answer questions or send key messages. You could even use animations that bring scenes from the print material to life. In addition, you could add icons that can direct the user to different pages on your website or your social media.

Versatile Product Demos

As mentioned previously, you might be able to bring some of your products to a trade show. However, factors like booth space and logistics usually make it so you can’t bring every product for a demo. In addition to that, there are many products where it is impractical to demo them at a trade show. AR goes a long way toward solving these problems.

Instead of having to just show people brochures or a video clip that demonstrates the product, you can provide a much more effective experience with an AR demonstration. You can represent the product exactly how it is in real time and directly in the space with the user. This provides users with an immersive experience that is a better representation of what it is like to use the product in real life.

Create Engaging Experiences

Augmented Reality does a good job of simulating the use of a product. When a potential customer tries your AR demo, they get a feeling that is much more like seeing and using the product in real life. They can test different features, customize its appearance, and look at it from different angles. This engages the individual in a way that is much more effective than just having some print materials or a video.

When a person tries a product through an AR demo, it gives them a sense of ownership. They feel like they have already used it and they get an idea of what it would be like to own it. You can’t do that through the more conventional methods companies use at a trade show.

You can even make it possible for people to download the AR experience to their phone or tablet. Once they have it on their device, they can test it at their own leisure, and they can bring it home for other people to try.

Get More Sales

An AR experience is something that will attract attention at a trade show. It gets more people to your booth, and once they are there, it will engage them in a way that separates your brand from the other offerings at the event.  Additionally, it will get people talking and create a buzz around what your company is doing.

By getting more people to your booth and giving them an experience that is different from the competition, the result is more leads and sales. With an experience that gets people talking and even has them demonstrating the experience for people they know, you can create intrigue around your brand and its products. This heightened interest establishes AR a technology that can put your company ahead of its trade show competition and contribute directly to your bottom line.

Brendan Scully began his career as an undergraduate research assistant at Dartmouth’s Tiltfactor Labs, focusing on the potential for humanistic design in Augmented Reality. Now he is an Augmented Reality Producer and currently CEO of Scully Creative Labs LLC based in Brooklyn, New York where he oversees a portfolio of internal and client-sponsored product development initiatives.

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