Presentations

Informative, thought-provoking, inspiring and fun programs. Read More

Consulting

Boost your company's technology with Corbin’s consulting services. Read More

Corbin’s Link List

The web’s most extensive list of industry categorized links! Read More

Articles

Hundreds of free articles on meetings technology and event planning. Read More

TechTalk

Subscribe to Corbin's Free High-Content Bi-Monthly Newsletter. Read More

Software Tools

Free planning tools, spreadsheets, templates, handbooks, & more. Read More
  • 1
 

News

  • The November/December 2017 Issue of Corbin's TechTalk Newsletter/Blog Now Available +

    The November/December 2017  issue of TechTalk   is now available and is packed with new meetings technology articles, links and ideas! 
    In this issue:
    • NEW ARTICLE: Event Technology Innovation Trends from IBTM World’s 2017 Technology & Innovation Watch Finalists
    • NEW ARTICLE: The Top 5 Benefits of Augmented Reality for Trade Shows
    • NEW VIDEO:  Cutting-edge Event Trends
    • 18 LINKS FOR MEETINGS, BUSINESS AND FUN
Read More
  • Corbin Ball & Co. Marks Its 20th Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) and set out to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say
    Read More
    • 1

    Latest Articles

    • 1 Event Technology Innovation Trends Highlighted with IBTM World’s 2017 Technology & Innovation Watch
    • 2 The Top 5 Benefits of Augmented Reality for Trade Shows
    • 3 Eight Meetings Tech Trends to Watch for 2018
    • 4 How to Leverage Live Social Media Coverage for Event Engagement
    • 5 Evolutionary Changes In The World Of Event Tech
    • 6 The Rise and Benefits of Text Apps and Chatbots for Events
    • 7 5 Major Developments in Augmented Reality (AR) that will Impact Events, Exhibitions and Venues
    • 8 3 Digital Technologies That Are Quickly Becoming Exhibitor Trade Show Essentials
    • 9 How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events
    • 10 Maximizing B2B Sales from a Tradeshow Exhibit
    • 11 Negotiating the Internet Landscape at Hotels and Convention Centers: A Primer for Event Planners
    • 12 Chatbots, Voice Activation and AI – What to Expect for Events
    • 13 8 Content Ideas for the Screens in Your Trade Show Booth
    • 14 Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort
    • 15 5 Stages of Digital Marketing for Sold-Out Events

    Effective Web, Email and Social Marketing- How To Use These Internet Tools to Increase Profit

    Marketing is an increasingly difficult task. Potential clients don’t return calls and are not reading print adds. Email, although effective in some markets gets lost in spam filters or unopened by others. Your web site can be an very helpful marketing tool, but many sites are not optimized for search engines and are not using basic engagement tools to draw visitors in. Social media has huge potential, must most companies are not using these tools effectively or efficiently.

    This session is designed to address these questions, and give dozens of clear, easy ideas on how to maximize your marketing campaigns. It is be packed with ideas, links, free software analytic tools, and much more that you can begin to use immediately.

    This information-packed and fun course will provide the answers to your e-marketing questions in clear, concise and easy to implement detail.

    LEARNER OBJECTIVES:

    • see how to maximize your website to be found and to engage site visitors.
    • explore the range of social media tools and find out how to use them effectively.
    • find numerous ideas and suggestions for building personal email effectiveness.
    • find out the top 10 steps in developing a effective email marketing campaign.
    • explore numerous, free online tools to analyze your web site, your email marketing campaigns and your social media campaigns. 

    Audience Comments:

    I'm a computer novice and learned so much! Thank you. Plenty of ideas I can us immediately.
    Martin Kinna, Managing Director, The Convention Partnership Ltd.
     
    Clearly and simply demonstrated how email is transforming the way we do business.
    Jill Henry, Director of Sales and Marketing, Perth Convention Bureau
     
    Great! Very educational! Thank you!
    Paula Hill, Associate Publisher, The Meetings Group
     
    Very good. Interactive. Adapted to the group.
    Robert Harrison, Shocklogic

     

    Pin It

    What The Audience Is Saying

    • Corbin, ALWAYS a homerun presentation of great info!
      Peter O’Brien Marriott Global Sales
    • "Way beyond the best I could have imagined!"
      Russell Clark Environmental Protection Specialist, U.S.
      Environmental Protection Agency
    • Sensational session. Worth the entire PCMA registration fee.
      Bonnie Wallsh Chief Strategist
      Bonnie Walsh Associates
    • 1
    • 2
    • 3