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TechTalk

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Software Tools

Free planning tools, spreadsheets, templates, handbooks, & more. Read More
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News

  • The January/February 2018 Issue of Corbin's TechTalk Newsletter/Blog Now Available +

    The January/February 2018  issue of TechTalk   is now available and is packed with new meetings technology articles, links and ideas! 
    In this issue:
    • NEW ARTICLE: 7 Event Design Ideas from EventTech Las Vegas
    • NEW VIDEO: 2018 Event Industry Trends
    • NEW ARTICLE: Overcoming SMM Tech Challenges
    • NEW ARTICLE: What are Blockchain and Ethereum and How Can They Be Used for Events?
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  • Corbin Ball & Co. Marks Its 20th Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) and set out to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say
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    Latest Articles

    • 1 7 Event Design Ideas from EventTech Las Vegas
    • 2 Blockchain and Ethereum -- How Can They Be Used for Events?
    • 3 Overcoming SMM Technology Challenges
    • 4 Event Technology Innovation Trends Highlighted with IBTM World’s 2017 Technology & Innovation Watch
    • 5 The Top 5 Benefits of Augmented Reality for Trade Shows
    • 6 Eight Meetings Tech Trends to Watch for 2018
    • 7 How to Leverage Live Social Media Coverage for Event Engagement
    • 8 Evolutionary Changes In The World Of Event Tech
    • 9 The Rise and Benefits of Text Apps and Chatbots for Events
    • 10 5 Major Developments in Augmented Reality (AR) that will Impact Events, Exhibitions and Venues
    • 11 3 Digital Technologies That Are Quickly Becoming Exhibitor Trade Show Essentials
    • 12 How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events
    • 13 Maximizing B2B Sales from a Tradeshow Exhibit
    • 14 Negotiating the Internet Landscape at Hotels and Convention Centers: A Primer for Event Planners
    • 15 Chatbots, Voice Activation and AI – What to Expect for Events

    Using Data Analytics and Sales Automation Tools to Improve Events

    New data collection and analysis tools are making serious headway into events and exhibitions. As planners make many onsite technology choices, they can use them to add value to marketing campaigns—and a significant voice to C-suite conversations. Learn how to examine these trends and explore how they can be integrated to assist marketers, improve the attendee experience and to improve future events.
    Learner Objectives:
    • See the range of event data gathering options including wearable beacons, specialized mobile apps, sentiment analysis tools and more to gain insight on attendee behavior and engagement.
    • Understand how analytic techniques and marketing automation systems are being used to make sense of these data to improve marketing, to increase attendee engagement and to increase attendance.
    • Receive numerous links, ideas and tools that will assist in understanding these issues.
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    What The Audience Is Saying

    • Sensational session. Worth the entire PCMA registration fee.
      Bonnie Wallsh Chief Strategist
      Bonnie Walsh Associates
    • Fantastic seminar! Very exciting advances to come. Your enthusiasm is contagious.
      Michele Mamacos Manager of Events Services
      Northlands
    • Corbin, ALWAYS a homerun presentation of great info!
      Peter O’Brien Marriott Global Sales
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