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News

  • The 2019 Quarter 4 Issue -- the Final Issue of Corbin's TechTalk News is Now Available +

      

    Welcome to the final issue of Corbin's TechTalk Newsletter (see below). 

    This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows.

    In this issue:
    • NEW ARTICLE: Event Technology Innovation Trends Highlighted with IBTM World’s 2019 Technology Watch
    • NEW ARTICLE: A 60-Year Timeline of Events Technology Innovation
Read More
  • Corbin to Chair IBTM's Technology and Innovation Watch Award for the 16th Year. +

    This award is the longest running and one of the event industry's most significant award recognizing technology innovation - the "Academy Awards" of events technology. I am very pleased to I have been asked again to chair the judging committee. This award is a great opportunity for technology companies to show their new stuff and get a free booth at IBTM
    Read More
  • Corbin Ball & Co. Marks Its 22nd Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say there are many Read More

  • Corbin Inducted into the EIC Hall of Leaders +

    Corbin Ball, together with Henry Givray, Edward Liu, and Deborah Sexton was inducted into the Event Industry Council's Hall of Leaders for 2018, the most prestigious honor in the meetings, conventions, exhibitions and events industry.  The awards celebration occured on October 16, 2018 in Las Vegas during IMEX America. 
         Personal note: I feel tremendously honored and thrilled to
    Read More
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    Latest Articles

    • 1 Event Technology Innovation Trends Highlighted with IBTM World’s 2019 Technology Watch
    • 2 A 60-Year Timeline of Events Technology Innovation
    • 3 How 5G Will Revolutionize the Event Industry
    • 4 The Event Technology Revolution – Are We There Yet?
    • 5 2019 Trade Show Trends That Exhibitors Need to Be Following to Maximize Customer Engagement
    • 6 How to Use Instagram to Promote Your Event (and Sell it Out)
    • 7 Second Screen Technology for Events: What Are the Options?
    • 8 Event Planning Technology: 6 Essential Features to Use
    • 9 The Platform or the Event Tech Deck – What is the Best Technology Choice for Event Planners?
    • 10 Event Technology Innovation Trends Highlighted with IBTM World’s 2018 Technology Watch
    • 11 6 Tips to Maximize your Tradeshow Booth
    • 12 Virtual Vs. Augmented/Mixed Reality for Events: The Pros and Cons for Each Medium and the Likelihood of Adoption
    • 13 Retrospect Article: The Revolution - The Future of Mobile Technology for Events
    • 14 Tips to Come Up with More Effective Promo Videos for Events
    • 15 As Technology Changes Events, These Five Elements Will Likely Stay the Same
    • Event Technology Innovation Trends Highlighted with IBTM World’s 2019 Technology Watch

      ©2019 Corbin Ball, Chair of the IBTM Technology Watch Judging Committee Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and one of the most significant technology awards for the meetings industry. The goals are to recognize technology innovation and to highlight significant trends impacting
      Read More
    • A 60-Year Timeline of Events Technology Innovation

      ©2019 by Corbin Ball, CMP, CSP Technology changes in the past six decades have been astonishing. This chronological list of significant technology milestones with societal technology events in “black” and face-to-face and virtual events industry-related technology innovations in “blue” shows far we have come, 1962 The Kodak Carousel slide projector was introduced. 1963 Bell
      Read More
    • How 5G Will Revolutionize the Event Industry

      ©2019 Ralf Llanasas, Whatphone 5G and the International Rollout The highly anticipated fifth generation of wireless network technology is finally a reality in countries around the world. Statistics predict that 5G networks will be full in use by 2020, with over 1 billion users connected to the technology by 2025.
      Read More
    • The Event Technology Revolution – Are We There Yet?

      I recently attended an open-air concert in the small city where I live. Before the music began, I noticed what appeared to be three generations of women sitting in front of me (a teenage daughter, mother and an elderly grandmother). I heard a phone ring and watched the grandmother reach
      Read More
    • 2019 Trade Show Trends That Exhibitors Need to Be Following to Maximize Customer Engagement

      Industry trade shows enable companies to get the opportunity to make a lasting impact on potential clients, affiliates, and customers. Companies joining a trade show face the combined risk and opportunity of being compared with competitors and other booth designs in a live space. In a previous feature, we looked at
      Read More
    • How to Use Instagram to Promote Your Event (and Sell it Out)

      2019 Guest Post by Natasha Ponomaroff As of 2018, Instagram had an estimated 77.6 million active users. 500 million people use Instagram every single day; 71% of U.S. businesses use Instagram and 23% of Instagram images are more likely to get ‘likes’ vs Facebook images. Still not impressed? How about…1
      Read More
    • Second Screen Technology for Events: What Are the Options?

      ©2019 Corbin Ball, CMP, CSP, DES Presenters and meeting planners are often faced with the following dilemmas: In today’s multitasking environment where event participants are regularly on their mobile devices, how to keep their attention? How do you keep attendees engaged? And how can you best measure their interests and
      Read More
    • Event Planning Technology: 6 Essential Features to Use

      ©2019 Guest Post:  Callie Walker, ePly   Event planning technology can be a broad subject, but it can be boiled down to this definition: Any technology that helps you plan, manage, and organize data when putting on an event. Different types of organizations put on different events, but all organizations can benefit from
      Read More
    • The Platform or the Event Tech Deck – What is the Best Technology Choice for Event Planners?

      There are many event tech choices available to manage nearly every aspect of the meeting planning process as well as enriching the attendee experience. For example, I track nearly 1,500 event tech products in 60 categories at my website: corbinball.com/tips-tools/corbinslist. . With so many choices, the planner’s dilemma is: how does
      Read More
    • Event Technology Innovation Trends Highlighted with IBTM World’s 2018 Technology Watch

      ©2018 Corbin Ball, Chair of the IBTM Technology Watch Judging Committee Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to highlight significant
      Read More
    • 6 Tips to Maximize your Tradeshow Booth

      ©2018 Guest post from Shem Szot Everyone knows that tradeshows are an excellent chance to spread the word about your business. A physical presence and personal engagement can often leave deeper impressions than online interaction alone. And joining a tradeshow means you don’t have to worry about bringing in the
      Read More
    • Virtual Vs. Augmented/Mixed Reality for Events: The Pros and Cons for Each Medium and the Likelihood of Adoption

      © 2018 Corbin Ball The twisting of reality is becoming common practices in the meeting, tradeshow, event and exhibition world. By using an ever-evolving array of technology such as virtual reality, augmented reality and mixed reality, users can enter worlds created from scratch to entertain, provide demonstrations and eventually sell a
      Read More
    • Retrospect Article: The Revolution - The Future of Mobile Technology for Events

      Editor's note: As part of the 20th anniversary issue of TechTalk, I thought I would include an article I wrote in 1999 -- at the turn of the new millennium (back in the time of 1G phones when even flip phones had not yet been invented). In this article, I predict
      Read More
    • Tips to Come Up with More Effective Promo Videos for Events

      ©2018 Arthur Retman, Movavi As a medium there are many ways to utilize videos for events – but one of the most popular is definitely promo videos. A promo video is basically any video that is used to promote or market the event, and boost its visibility, entice prospects, or directly
      Read More
    • As Technology Changes Events, These Five Elements Will Likely Stay the Same

      We are living in a time of unprecedented technology change. How will these changes affect meetings and tradeshows? Will they remain a central form of education, networking and marketing? Will virtual meetings and other communication technologies replace the need for face-to-face events and exhibitions? Although there will likely be very
      Read More

    What The Audience Is Saying

    • Corbin, ALWAYS a homerun presentation of great info!
      Peter O’Brien Marriott Global Sales
    • "I've seen Corbin three times. No one works harder to keep his material fresh and relevant to events."
      Scott Stubbs President
      HB Stubbs Company
    • Excellent session! Best one I have attended at PCMA. Needed to be 2 hours! Bring it back in 2014.
      Marguerite Leishman Meetings Manager
      ACTE
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