ibtm world (formerly known as EIBTM) is the flagship event of the ibtm events portfolio and is the leading exhibition for the meetings industry. Held in the lively city of Barcelona, the three day event delivers a focused business environment, innovative and cutting edge educations sessions and a range of networking opportunities for Exhibitors, Hosted Buyers and Trade Visitors.
This event has a strong and successful 28 year history as the leading exhibition for the global meetings, incentives, conferences and events industry, starting out in 1988 in Geneva, Switzerland.
The first edition of the event featured 450 exhibitors from 52 countries and the Hosted Buyer Programme was launched to the market, a concept that has been the cornerstone of the show's success, attracting over 700 Hosted Buyers in the first year. EIBTM was acquired by Reed Travel Exhibitions, part of the Reed Elsevier Group in 2000 and moved to Barcelona in 2004.
Today, ibtm world is constantly evolving and innovating to stay ahead of the market. Global exhibitors and industry professionals gather to attend each year and the unique Hosted Buyer Programme sets ibtm world apart from other exhibitions, hosting top level decision makers who place international business, and facilitating one to one appointments between exhibitors and buyers.