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Building a Web Site that Works
How to Survive and Thrive on the Internet

In this fast paced, interactive session for business professionals, you will learn how to design your web site to be found by the search engines, to be read, and to be book marked. This boils down to quality web site design and effective web marketing. This course will give you the tools to specify and design the site that will bring in the customers you are seeking.

LEARNER OBJECTIVES:

In this session, you will:

• Find out the essentials of effective web design.
• Identify proper page design to give your site the greatest chance of ranking high in the search engines.
• Discuss the secrets of key word placement
• Prepare to make sure your Web site is found on top of the search engines.
• Identify how to make your site easy to navigate and how to draw visitors in to explore.
• Ascertain how to bring people back again and again.
• Discuss advanced speed and optimization techniques you need to know about.
• See cool add-ons that make your customer come back again and again..
• Evaluate low cost - no cost off-line strategies to drive people to your site.
• Discuss the effective use of web marketing principles can bring in business and give better. customer service at a fraction of the cost of other means of delivery.

Corbin’s presentation has saved me 100’s of hours of research. Thank you. --Paula Noble, Conference Sales Center, Miami University

Excellent – Great Information – Good use of Examples. This session was worth the entire price of the conference.--John Kretschman, Director of Continuing Education, Missouri Institute of Mental Health

Very informative/ High technology information in layman’s terms. Really enjoyed it.--Bill Trotta, President, Design Destinations, Inc.

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