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Marketing Cyberspace for Maximum Return

The web is changing the face of marketing as we know it. See how business professionals using the web to establish and strengthen relationships with clients This course will cover the secrets of one-to-one marketing, how email and web sites work together to provide better customer service and much more..

LEARNER OBJECTIVES:

In this session, you will:

• Identify the fundamentals of Web marketing – how it is different from other types of marketing
• Evaluate how mass-customization and one-to-one marketing will change how people buy things.
• Discuss the essentials of effective web design – how to get visitors to your site, how to get them to come in and look around, and how to bring them back again and again.
• Solve how to announce and promote your web site and to make sure your Web site is found on top of the search engines
• Summarize a variety of methods of to establish and nurture an on-line client relation, strengthening the ties, and increasing the life time value of your customer.
• Compare how the effective use of web marketing principles can bring in business and give better customer service at a fraction of the cost of other means of delivery.

This was definitely the best presentation, at any University, ever. Outstanding!
Comment received from Society of Incentive & Travel Executives (SITE) evaluation sheet.

I would like to thank you for your overwhelming contribution to our very successful Annual Meeting/Convention. You managed to surpass all expectation amongst the delegates and spouses and kept them rapt with your presentation "Marketing Cyberspace for Maximum Return."  Your entertaining manner and smooth presentation helped in getting across your important messages. Kimberly Kennedy, Director of Meetings and Convention, Architectural Woodwork Institute

Your sessions provide renewed enthusiasm for using the WWW to learn more about my clients and find new ones. I always take away new ideas, tips and shortcuts
David Woodward, Senior Sales Manager, Canadian Pacific Hotels -- the Empress

Great information. A subject that will help keep me up to date in the industry and give me access to a wealth of information on the web. Thank you.
Virginia Heller, Event Planner, Event Marketing Association

Corbin is one of the (if not the) most knowledgeable expert in this industry. His information is up to date and comprehensive. Excellent!
Comment received from Society of Incentive & Travel Executives (SITE) evaluation sheet

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