Effective Web and Email Marketing- How To Use Internet to Increase Profit
Over 35 billion email messages are sent daily, more than the total number of phone calls, faxes, and paper mail messages sent combined. How can your company develop email effectively as a primary marketing vehicle? What are the most effective options to do so? What are the top tips to look for when using email marketing? How can you, individually, use email to its best effect and protect yourself from those who don't? How you you use free tools such as Google Analytics to analyze the effectiveness of your web site?
This information-packed and fun course will provide the answers to these questions in clear, concise and easy to implement detail.
LEARNER OBJECTIVES:
In this session, you will:
- find out the top 10 steps in developing a effective email marketing campaign.
- find numerous ideas and suggestions for building personal email effectiveness.
- explore numerous, free online tools to analyze your web site and your email marketing campaigns.
Audience Comments:
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I'm a computer novice and learned so much! Thank you. Plenty of ideas I can us immediately.
Martin Kinna, Managing Director, The Convention Partnership Ltd.
Clearly and simply demonstrated how email is transforming the way we do business.
Jill Henry, Director of Sales and Marketing, Perth Convention Bureau
Great! Very educational! Thank you!
Paula Hill, Associate Publisher, The Meetings Group
Very good. Interactive. Adapted to the group.
Robert Harrison, Shocklogic
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