©2017 Guest post by Tim Brown, GES
Augmented Reality (AR) is an emerging, but nevertheless effective technology platform that is beginning to impact the event industry in various ways.
AR uses a device to view a real-world environment that is augmented by other digital elements, giving consumers new and exciting…
It’s no secret that exhibitor trade show technology is continuing to evolve. And while some of these new apps and software were designed for the trade show industry itself, some were designed with the trade show attendee in…
Google, Facebook, Samsung, Microsoft and other technology companies have each invested billions of dollars in developing Virtual reality (VR- immersive multimedia) and/or augmented/mixed reality (AR - a layering of computer-generated sensory input onto real-world views), Although this will take a few years to fully develop,…
©2017 Chetan Saiya, Zoomifier
Tradeshow exhibits are a great way to spread or strengthen brand and product awareness, especially in a niche industry. Designing a tradeshow booth, training your team members, tradeshow fees and traveling to the event requires substantial investments. The most common metric used to justify these investments…
©2017 Ian Framson, Trade Show Internet
In the free market, telecommunications carriers compete for your business. They make investments to keep up with demand. When the market is functioning well, competition puts downward pressure on prices and forces vendors to improve their quality of service. With relative ease, consumers are
©2017 Corbin Ball & Co.
A classic scene from Star Trek IV: Scotty, the chief engineer transported back to 1986, was attempting to communicate with a computer of the day. He did this by bringing the computer mouse to his mouth and speaking into it “Hello Computer” as if it…
Guest Post from Samuel J. Smith, SocialPoint
If you are like most exhibitors, you have screens, monitors and tablets in your booth … but you aren’t really sure how to best use this powerful digital tech to create more impact.
According to a 2015 white paper Tech for Trade Show Exhibitors from Skyline…
Events and tradeshows have posed a significant challenge to marketers. Although events are proven promotional tools, they have lacked detailed data collection and analytics capabilities found with other marketing vehicles such as email campaigns and websites. Much of what happened at the event or tradeshow,…
© 2017, Emily Taylor, Digital Marketing Manager, Tradable Bits
Ever wonder how events like Lollapalooza manage to sell out so fast? Analysing social data from hundreds of events reveals much insight into how best to market conferences.
Typical conferences go like this: hardly anyone talks about you before event day except…
©2017 Mark Koa, COSRental
The value of trade shows for marketing is immense. For starters, people at trade shows are already in a shopping mindset, with 92% of attendees looking to discover and learn more about new products.
©2016 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee
Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to…
Everyone may have different goals for a trade show. Typical goals can include:
© Corbin Ball & Co., September 2016
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do their jobs better and improve the attendee experience.
This annual review covers…
By Corbin Ball, Corbin Ball & Co. © 2016
Big data analytics (the ability to analyze large volumes of data from many sources) are making headway into events.
There has been an explosion of data collection sources before, during and after events: mobile event apps (where every touch is trackable), beacon…
|11 Sep 2017|
AMA Marketing Conference, Madison
|04 Oct 2017|
08:00AM - 05:00PM
IBTM TechWatch Judging
|10 Oct 2017|
IMEX America - Las Vegas
|16 Oct 2017|
MPISCC Event - Los Angeles
|26 Nov 2017|
PCOA Annual Meeting - Gold Coast, Australia
|28 Nov 2017|
IBTM - Barcelona
|05 Dec 2017|
Lisbon CVB Event - LIsbon Portugal