©2017 Corbin Ball & Co.
A classic scene from Star Trek IV: Scotty, the chief engineer transported back to 1986, was attempting to communicate with a computer of the day. He did this by bringing the computer mouse to his mouth and speaking into it “Hello Computer” as if it…
Guest Post from Samuel J. Smith, SocialPoint
If you are like most exhibitors, you have screens, monitors and tablets in your booth … but you aren’t really sure how to best use this powerful digital tech to create more impact.
According to a 2015 white paper Tech for Trade Show Exhibitors from Skyline…
Events and tradeshows have posed a significant challenge to marketers. Although events are proven promotional tools, they have lacked detailed data collection and analytics capabilities found with other marketing vehicles such as email campaigns and websites. Much of what happened at the event or tradeshow,…
© 2017, Emily Taylor, Digital Marketing Manager, Tradable Bits
Ever wonder how events like Lollapalooza manage to sell out so fast? Analysing social data from hundreds of events reveals much insight into how best to market conferences.
Typical conferences go like this: hardly anyone talks about you before event day except…
©2017 Mark Koa, COSRental
The value of trade shows for marketing is immense. For starters, people at trade shows are already in a shopping mindset, with 92% of attendees looking to discover and learn more about new products.
©2016 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee
Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to…
Everyone may have different goals for a trade show. Typical goals can include:
© Corbin Ball & Co., September 2016
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do their jobs better and improve the attendee experience.
This annual review covers…
By Corbin Ball, Corbin Ball & Co. © 2016
Big data analytics (the ability to analyze large volumes of data from many sources) are making headway into events.
There has been an explosion of data collection sources before, during and after events: mobile event apps (where every touch is trackable), beacon…
Social Media Channels Increasingly Becoming Event-centric
© 2016 Corbin Ball, Corbin Ball & Co.
Social media and events, at their core, bring people together. When used properly, they should go hand-in-hand. Social media providers have recognized this and are increasingly becoming more event-centric in their product offerings. Here are a few…
©2016 Corbin Ball Associates
Beacon technologies (small, digital “lighthouses” sending out signals that interact with mobile phone apps) are making headway for events. Companies such as DoubleDutch and Eventbase have been using this technology to automate event check-in, for networking, for wayfinding, location-aware polling, generating heat maps of crowd flow…
©2016 Michael Piddock
Okay, okay… so that’s a pretty incendiary headline; deliberately so to encourage you to click J – but please hear me out…
Here’s my logic:
Events – and by that I include ‘meetings, incentives, conferences and events’ – the full ‘MICE’ suite, represent (on average) the largest item of expenditure…
© 2016 Corbin Ball, CMP, CSP, DES
Mobile event apps have become the standard for many events with more than 300 products to choose from. With so many choices, we are seeing an evolution expanding from simple agenda apps to ones that can provide specialized benefits including audience engagement, advanced networking…
|04 May 2017|
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Smart Meetings Webinar
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|08 Aug 2017|
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|28 Nov 2017|
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