| 1980-2012 – A 30+ Year Timeline of Meetings Technology Innovation
©2012 by Corbin Ball, CMP, CSP
Technology changes in the past three decades have been astonishing for both the meetings industry and for society in general. To see how far we have come, I felt it would be helpful to put together this chronological list of significant technology milestones with societal technology events in “black” and meetings industry innovations in “red.” This list is far from comprehensive. Send me your major meetings technology milestones to include!
1980Worldwide, the number of computers in use is 1 million.
Conferon develops a system of wireless headsets and beepers for meetings that is designed to improve on-site communication. This is before the widespread use of portable radios.
Several registration companies (Galaxy Information Services, CompuSystems, and Registration Control Systems) offer basic computerized badge production and lead retrieval (via embossed plastic “credit” cards) to the trade show industry. Before these cards, exhibitors wrote down attendees' badge numbers, which the registration company later matched to the contact information.
Galaxy provides the first computerized on-site registration. Using 12 registration stations transmitting over one 1,200-baud modem, this innovation eliminated the need for an on-site mainframe computer.
Ray Shaw of Intermedia in Brisbane Australia imported U.S. computer components to build a CP/M computer. He wrote “Camputer” which lead to Version 1 of EVENTS which eventually became Amlink. A 400-person conference was run on Events V1 during the year. The original program was a flat database, produced nametags, rooming lists, reports and confirmation letters. It took about a week to set up the software for each conference.
1981Commodore VIC-20 hits the market — the first color computer for less than US$300 — and sells more than 1 million units. The monitor was a TV set, the storage was a cassette tape, and the “killer apps” were video games.
IBM releases the first personal computer
MeetingPro, the first database software for the meeting industry, is released for continuing medical education events, enabling personalized confirmation letters, big-print name badges, accurate attendance lists, and basic market tracking. This product was later renamed as PeopleWare.
1982Compression Labs begins selling US$250,000 video conference systems with US$1,000 per hour line charges.
1983Eric Orkin launches Delphi Management Systems, the first comprehensive meetings and group sales, marketing, and catering software for the hospitality industry. It became Newmarket Software in 1985.
Events V2 (which eventually became Amlink) was rewritten in PL1. This reduced the customization time to less than a day per event. This was run on a 24-user MP/M computer which connected to a Compugraphic typesetter to produce abstract books, conference publications etc.
1984Apple releases the Macintosh Computer, the first widely produced computer with a mouse and a graphical user interface.
Galaxy ran 120 tradeshow registration workstations from a single microcomputer built by Digital Systems Corporation
Events V3 (which eventually became Amlink) was demonstrated a Technicongress in Paris. This was the first meeting planning software suite seen in Europe.
1985Microsoft releases Windows 1.0 in is initially sold for $100.
CD-ROMs is released with the ability to store 270,000 papers of text on a single disk.
The first Internet domain name symbolics.com is registered by Symbolics, a Massachusetts computer company on March 15, 1985
Phoenix Solutions releases MeetingTrak 1.0, another very early meeting planning relational database product.
The first badge making software, PCNametag, is introduced at MeetingWorld in New York. Using a dot-matrix printer, it could produce 120 badges per hour. Attendees lined up three deep to see the product.
1986The first IBM PC virus in the wild was a boot sector virus call Brain.
The first commercial mailing list program called LISTSERV is developed by Eric Thomas.
Compaq introduced the first 386-based PC compatible computer.
MeetingMatrix, the first room diagramming software created and released by E.J. Siwek.
Meeting Industry Microcomputer Users Group is formed by Judith Mathews. For several years, MIMUG met before the annual meeting of Meeting Professionals International (MPI). The tabletop software displays were among the first technology education for the meeting industry.
1987The first association focusing on meeting technology is formed. The association, its name lost to history, lasted about two weeks before being co-opted by MPI to become the Computer Special Interest Group.
PowerPoint 1 (originally called Presenter) is released. It provided only black-and-white images, had only one transition, and ran only on Macs.
1988IBM and Sears joint “videotext” venture starts operation under the PRODIGY name.
1D barcodes emerge as the first generation of paper-based automated lead systems for tradeshows.
Sixteen hotel chains contribute $100,000 each to fund a startup company, The Hotel Industry Switch Co., to electronically link the global distribution system companies, such as Sabre, with hotels' computerized reservation systems. THISCO eventually became Pegasus, and now processes more than 300 million transactions per month.
1989From 1987 to 1989, the global number of fax machines more than doubles to 2.5 million units.
The number of computers in use worldwide reaches 100 million units.
The Internet bulletin-board system Quantum Computer Services acquires a new name, America Online (AOL). From 1989 to 1998, AOL grew from 100,000 members to more than 14 million members.
PCNametag and LasersEdge develop software for laser-printer badges.
McNametag, one of the few meeting-industry software programs ever written for the Macintosh computer, is released.
Tim Berners-Lee invents the World Wide Web.
1991Computer companies introduce notebook computers with advertisements showing happy users with their “freedom machines” by pool sides.
PlanSoft begins development of Ajenis, the first attempt to standardize meeting specification communications between meeting planners and hoteliers. The software eventually rolls out in 1995 but is not widely adopted, in part because of rising competition with early web-based tools.
School Home Office Products Association is the first group to use smart cards (plastic cards with integrated computer chips) for lead retrieval at its trade show.
1993At the start of 1993, the web had a total of 130 sites.
America Online and Delphi started to connect their proprietary email systems to the Internet, beginning the large scale adoption of internet email as a global standard.
Apple computer introduced the first PDA (personal digital assistant) called the Newton.
MPINet, the first online discussion group for meeting professionals, is created as a forum on CompuServe. The formation committee of 16 people met in December 1993, and the service went online the following month. It grew to more than 2,600 members before closing in 1997 losing ground to web-based forums.
1994Laurence Canter sent the first spam e-mail — “Green Card Lottery 1994 May be the Last One!! Sign up now!!” — creating a huge uproar in the internet community. As a result, Canter lost his job, and his Internet service provider cancelled his subscription.
To keep track of Web sites of interest to them, two Stanford students created “Jerry's Guide to the World Wide Web” which soon was renamed Yahoo!.
The first software product to track meeting spend and sourcing is introduced by McGettigan Partners (now Maritz). This evolved into Core Discovery, originally provided only to McGettigan clients. In 1998, the company released an upgraded version with a web interface to the general public under the name Real-Planner. In 1999, this became a separate company, StarCite, with a package of Web-based sourcing, attendee management and spend-tracking solutions.
Registration Control Systems and Galaxy provide magnetic stripe cards for trade show lead retrieval.
The number of U.S. homes with one or more personal computers increased by 16% in 1995 to about 38 million households, up from 33 million in 1994 and 25 million in 1993.
Conferon creates a separate entity, PlanSoft (later known as Mpoint), the first comprehensive searchable meeting facilities online database and RFP (request for proposal) engine. This was a unique consortium of a privately held company (PlanSoft), two associations (MPI and the American Society of Association Executives), and three hotel companies (Marriott, Sheraton, and Hyatt). Plansoft.com came online in 1997.
Reed's InterMedia trade show is the first to use two-dimensional barcode paper-based lead badges, allowing exhibitors to extract full contact information directly from a badge.
Holiday Inn opened the first hotel Web site with online purchasing of sleeping rooms.
The first online meeting-registration tools emerge — all hand-coded by programmers.
Lee Travel took over Internet World Tradeshows to managing housing. They provided the first housing web site in 1996 to track room blocks and real time housing inventory. From Lee Travel grew b-there.com in 1998, one of the major pioneering attendee management, housing and meetings consolidation products. Their product was originally called ERS – Event Reservation System and was one of the first template-driven housing and registration products. B-there was later purchased by StarCite.
Microsoft NetMeeting, a web collaboration tool, is released with Windows95, allowing people to use their computer to “meet” and work together from remote locations. It was soon joined by WebEx (1996), PlaceWare (1996), and others to provide audio, slides, screen-sharing and file-sharing collaboration capabilities.
1996The San Francisco Miyako Hotel (now the San Francisco Radisson) provided the first online request for proposal, built by Cardinal Communications.
Passkey, one of the first online housing companies, is founded by hotelier Bob Motley and Brian Layton. The first Passkey-enabled single property meeting was for the New Orleans Sheraton Hotel for 900 people in 1998.
Cardinal Communications creates the Meeting Industry Mall, the first Web-based interactive meeting industry portal. From this grew the MIMlist, the first listserv for meeting professionals.
Most of the major hotel corporations and meeting industry associations developed web sites.
The first template-based meeting registration tool is released by RegWeb by Cardinal Communications. This allowed planners to set up semi-customized registration pages without a web designer. This is the precursor to the thousands of meeting industry application service providers to follow.
Google opens workspace in a Menlo Park California garage in September and is recognized as one of the “Top 100 Websites” by PC Magazine in December 1998.
ExpoCardWeb started allowing exhibitors to access leads via a web-based tool.
AllMeetings.com provides a free online meetings cost-analysis tool.
Lee Travel provided the first generation of an online integrated housing, registration, and air-booking product that incorporates zone fares.
In April 1998, the Open Source Summit event was held. This was a pivotal event significantly boosting the idea of free, publically developed (open-source) software. This has grown into a much lower price and faster software development model including the Linux and Android operating systems and hundreds of thousands of mobile applications.
1999Several pundits predict total a computer system collapse because of the Y2K bug (the inability of older computers to distinguish between the year 1900 and the year 2000). Almost no problems are encountered in the New Year, but fears lead to major system upgrades throughout the global corporate environment.
HotDatesHotRates.com became one of the first websites to offer “distressed inventory” — hotel meeting space and sleeping rooms — usually at short notice and at discounted rates.
September 1999 - seeUthere.com launched one of the event planning application service provider (ASP) products (renting web-based applications versus software installed directly onto a computer), with online credit card acceptance for registration fees. Evite.com at about the same time launched a consumer-oriented site, which was eventually purchased by Ticketmaster.
Sixty percent of U.S. households own at least one computer.
The LoveBug worm/virus infects 2.5 million PCs and causes an estimated $8.7 billion in damage.
Application service providers (ASPs) explode onto the meeting planning scene, fueled by enthusiastic venture capitalist funding. Several of these companies do not last past the bust in 2001.
The first virtual trade show, ExpoExchange, is held.
SpotMe presented its mobile networking device in London, allowing attendees to see pictures and contact information of people standing within 30 feet (10 meters). Session information, audience polling, surveys, attendee lists and more were later added. This was the precursor of many mobile event apps seen today.
GetThere Direct Meetings provided the first online group space reservation tool. This is followed in 2003 by other group room block reservation tools such as Groople and Hotel Planner, primarily for small meetings.
APEX (Accepted Practice Exchange) initiative is started by the Convention Industry Council, the first voluntary standards initiative for the meetings industry.
Apple released the iPod, which became the most popular MP3 player in history. This plus opening the iTunes Store to distribute music content lead to a disruptive and sweeping change in the music industry.
Wikipedia, the largest and most popular general reference site on the web was launched in 2001. It now has more than 17 million articles written collaboratively by volunteers around the world.
Use of online meeting and collaboration tools such as WebEx and PlaceWare (now Windows LiveMeeting) spiked after September 11 terrorist attack in New York.
November 12th: seeUthere.com and TRX ResAssist offer the first online, real-time group air-booking products.
StarCite offers the first Web-based, two-way, real-time RFP tool for meeting space and rooms.
Growing numbers of attendees search online travel site such Expedia (launched in 1996), Travelocity (1996), Orbitz (2001), and others — to find low-cost hotel accommodations at events. Booking “outside the block” creates significant attrition problems for planners. In 2004, to combat the problem, Hilton launched its Group Reservations Identification Program, allowing planners to compare registration lists with hotel guest room reservations and thereby account for all attendees staying at the hotel.
Hyatt rolled out E-mmediate Meetings, an online meeting-booking tool designed for small meetings. From this came E-mmediate Response, the first real-time, two-way connection between an RFP site (in this case StarCite) and a hotel sales system.
Web-based business meetings matchmaking programs are developed. The first was Columbia Resource Group’s Rio product. Others to follow were IntroNetworks and ExpoExchange’s Smart Event. Similar to the widely used social matchmaking programs, these programs assisted attendees to find people of like interests at meetings. These were the meeting industry precursors to Facebook and other social media sites.
Mobile web logs (MoBlogs) are first used in a meetings setting with technology companies leading the way.
2003Intel incorporated Wi-Fi (wireless internet receiving capability) in their Centrino chip opening a floodgate of wireless internet adoption in the next few years.
Web services standards were developed making it much easier for different online programs to share data through APIs (Application Programming Interfaces). This allowed online databases and software to become much faster and easier to develop.
In May, the amount of SPAM e-mail exceeded the amount of legitimate e-mail for the first time.
A number of strategic meetings management programs (then known as meetings consolidation products) were developed and refined.
Intellibadge was the first to use RFID (radio frequency identification) to track attendee movements in the exhibit hall and meeting rooms for IEEE meetings.
Wi-Fi (wireless fidelity) wireless high speed internet access is deployed in more than 6,000 hotels,
The first product from APEX (the online glossary - http://glossary.conventionindustry.org/) was delivered. Many more products (voluntary standards) were later released including meeting history standards, site profile, requests for proposals, housing/registration, and green meetings.
2004Google indexed more than 8 billion pages on the web.
Facebook (limited to Harvard students only) started this year.
The number of online bookings for Hilton Hotel exceeded those of their call centers for the first time.
Two of the major meetings technology vendors, PlanSoft and SeeUThere, merge to form OnVantage
YouTube, the first video sharing site came online in 2005 and has grown to one of the most popular sites on the web. YouTube used more bandwidth in 2010 than the entire internet did in 2000.
The two oldest meeting planning software firms (Peopleware and Amlink) merge under the Amlink name.
2006Twitter, the micro blogging site opened with 140 characters maximum per message.
iTunes downloaded its billionth file in May of 2006.
Web 2.0 technology (later to be called social media) started to be used by the meetings industry including blogs, video blogs, and wikis (interactive web sites).
The two largest meetings consolidation technology vendors, OnVantage (a merger of PlanSoft and SeeUThere) and StarCite (a merger of StarCite, b-There and RegWeb) merge.
Mobile phone technology providers such as LogOn develop products for meetings including a variety tools such as product directories, networking functions, schedules, and audience voting via standard cell phones.
2007Apple introduces the iPhone in June revolutionizing the mobile phone industry. More than 74 million iPhone were sold in the next 4.5 years.
Google releases GoogleDocs providing free web-based spreadsheets and word processing tools.
The South by Southwest (SXSW) Conference in Austin Texas became the tipping point in of popularity for Twitter increasing tweets from 20,000 to 60,000 per day (in 2011 this grew to 200 million tweets per day).
2008Amlink merged with Certain Software in April 1, 2008.
Active Network acquired two major online registration companies: RegOnline and WindgateWeb.
Cvent launched the Cvent Supplier Network, the largest free marketplace that connects event planners with venues. More than $7 billion worth of group business flowed through the system in the next four years.
2009Digital television became the broadcast standard in the U.S. and other parts of the world, opening the door to web-based TV services.
Seasite.com launched: the first web-based RFP tool designed for meeting professionals to source cruise meetings and events.
Apple introduced the iPad, another revolution in portable “tablet” computing.
There are 4.7 billion mobile phone subscriptions (2 out of every 3 people on the planet). There are more people with mobile phones that have running water or toothbrushes.
Skype provided high-definition video conferencing. This gave planners the ability to stream good quality video signal for free at events.
Mobile apps specifically for events and tradeshows saw explosive growth with hundreds of new companies providing services emerging.
2011Amazon releases the Kindle Fire tablet computer/eReader in October and sells more the 25 million by the end of the year.
There are more than 600,000 iPhone/iPad apps and 400,000 Android apps.
More than 5.6 million iPhone apps are downloaded daily.
There are more than 800 million Facebook users (more than 1 in 10 on the planet).
Major revolution occurs in the Middle East kindled by mobile phones and social media.
1.2 billion mobile apps were downloaded over the Christmas 2011 holidays.
FutureWatch 2011 Survey and others indicate that more than 80% of meeting professionals use smartphones and other mobile devices in their jobs. Yet, relatively few planners (9%) have used mobile applications yet for their own meetings.
The first “virtual wine tasting” occurs at Event Camp Europe using Google Hangouts (a free multiple location video conference product). Attendees at the main location in London, and pods of attendees in Poland and Sweden, were all provided wine. Using this free video conference too, attendee in all locations simultaneously heard/saw the description of the wine from the host, felt the wine glasses, saw the color and legs of the wine, smelled the bouquet and tasted it. All five senses were engaged.
· Cvent received a $136 million investment, the largest round of funding in the history of the meetings and events technology industry.
2012The number of smart phones worldwide reaches 1 billion. This took 14 years to reach this number. It is estimated that it will take three more years to reach 2 billion.
Tablet computers become the fastest adopted technology hardware with a 10% adoption rate in 2.5 years.
Active Network acquires StarCite. Previous merges of these two companies include some of the major pioneers of meetings technology: RegWeb, b-there, seeUthere, PlanSoft, OnVantage, RegOnline and WingateWeb -- another step in the consolidation of major meetings technology companies.
Cvent acquires SeedLabs.com and CrowdCompass -- as part of a wider trend for online registration companies to provide mobile technology services and apps.
This list is far from comprehensive. Please send in your meetings technology milestones to include.
Thanks to the following meetings technology pioneers whose contributions and fact verification made this article possible: Janet Christodoulou, Coleman, Bill Duncan, Doug Fox, Bruce Harris, Deb Huffington, Peggy Lee, Mike Malinchok, Rodman Marymor, John Pino, Jeff Rasco, Elaine Rickman, E.J. Siwek, Bruce Small, Ray Thackery, Ed Tromczynski, Nick Topitzes, Robert Walters, Dick Zeller