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Groupware – Speeding and Improving the Group Decision Process 
©2000 Corbin Ball Associates

Board meetings and other gatherings can be very unproductive.  People who dominate are often given the floor at the expense of the less assertive participants. A presenter or facilitator can sway a group, even when the total group input is needed. Prioritization and group consensus for decision-making can be very frustrating and time consuming.  Sometimes meetings drag on without accomplishing a resolution.

Group decision-making software and services (groupware) can help!  Groupware is designed to facilitate the work of groups, group decision-making and brainstorming. The article will focus primarily on the real-time, face-to-face products. Although these applications can be used with hundreds of people, generally they are designed for smaller groups of twenty or less. The typical setup involves participants seated around a hollow-square table, each with a laptop. All laptops are linked to the facilitator’s computer with the output to a data projector and screen so that all can see the results. The facilitator, typically hired to conduct the meeting, sets up the network and does the simple training on how the system works. This facilitator organizes the questions, polling and information gathering tasks. Web versions work in a similar manner except that all participants are at their own computer. The facilitator pushes the visuals using the internet to the participant’s browser and a conference-call telephone is used for the audio.

Benefits include:

·        speed (a collective decision process time can often be cut in half by using these tools)

·        inclusiveness  (the most vocal participant can’t dominate the discussion)

·        anonymity (everyone has their say on an equal voting basis)

·        more ideas in a shorter time (everyone can input simultaneously)

·        consensus building (greater buy-in as everyone has had their ideas heard)

·        full documentation of the meeting with statistical analysis can be provided instantly during and after the meeting.

Applications include:

·        Board meetings and strategic planning sessions: Senior management can make higher quality decisions faster. Decisions have greater buying and have longer-term success through the consensus achieved. 

·        Team processes: Groupware works well in team environments. Solutions to complex problems can be achieved in a quicker manner.

·        Research: Groupware can be used as a research tool for gathering, summarizing, and analyzing input. With instant feedback and the ability to combine results from several meetings, needs assessments can be conducted quickly and accurately. Participants are involved in the process and support builds around the solutions that are produced.

Groupware in use:

I have personally seen the power of groupware in action. I recently participated in a groupware brainstorming session for an association. There were about 20 participants, each with a laptop, and we were posed with several questions. In the first round the question was: “What are the top five action items that our association should do in the next year?”  We were given 10 minutes to compose our individual lists on the laptops in front of us. Then, the facilitator asked us each to send in only our top item (by highlighting the item and pushing the send button). These choices were immediately projected for all to see. There were some duplicates that were eliminated by group decision. We were then asked to rank the list using our PCs to vote. Within another minute, all of the items from the first submission round were ranked. This process was then repeated for the rest of the items on our lists.  In about 40 minutes, we produced a prioritized list of more than 90 action items.

We then did the same for the education topics for monthly meetings. Again, in less than an hour we came up with more than 100 ideas, all ranked and all prioritized.  We all had equal input and the quality if the ideas were excellent.  The entire session took less than 2.5 hours and at the end, the output of the entire meeting was printed and copied for each of us to take away. Without the groupware, I believe it would have taken the full day, and, I believe the quality would not have been as good. The groupware products allowed us all to have equal say and allowed us to quickly input and rank all ideas.  Savings of 50% or more in time are very commonly reported in these types of sessions.

Here are some of the major players in this field:       

Covision’s Council (www.covision.com) is a groupware application and service, running on a network of laptop computers and provides audience polling, brainstorming and decision making applications. Council’s tools fall into three categories: text gathering, polling and recording. Council has been used with as many as 1,500 people, on portable networks of up to 200 laptop computers but groups of 20 are more common.  Price is $2,500/day for up to 20 machines including guide, $200 per machine for more, plus travel costs.   

Enterprise Solutions’ Meetingworks (www.meetingworks.com) is a local area network application based group decision support system with additional Web-based modules. The price is free download for up to 8 participants, $5,000 for 9-15 participants, and $5,000 for every 10 participants thereafter. Web based versions are being offered as well.

GroupSystems’ (formerly Ventana Corporation) Workgroup Edition 2.0 (www.groupsystems.com) provides services for automating collaborative decision-making. Their current LAN-based product is migrating to a browser-based system. Licensing, pricing and distribution are currently undergoing revision but recent pricing was $7,500 for an annual service fee and $24.95 per user/month.

Web applications

Web-based group collaboration and meeting tools are also moving rapidly into this field. In addition to the web-based products the above companies provided, several totally web-based solutions are coming to the market as well. With on-the-fly audience polling and real-time documentation of question, they can help in similar ways in terms of allowing every voice or vote to be heard, questions to be answered, and ideas to be developed in brainstorming sessions.  One site that has a particularly good tool set in this regard is PlaceWare (www.placeware.com).

Groupware technologies are allowing new, and more productive ways of coming to decisions, of achieving consensus, and working in teams. Take a look into these products to make your meetings and group decision-making more effective.

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