Corbin's Most Recent

  • Meetings Meet Marketing

    Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort

    ©2017 Corbin Ball & Co. Events and tradeshows have posed a significant challenge to marketers. Although events are proven promotional

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  • 5 Stages of Digital Marketing for Sold-Out Events

    © 2017, Emily Taylor, Digital Marketing Manager, Tradable Bits Ever wonder how events like Lollapalooza manage to sell out so fast? Analysing

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  • Trade Show Traffic 101 - How To Get More People Into Your Booth

    ©2017 Mark Koa, COSRental The value of trade shows for marketing is immense. For starters, people at trade shows are already

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  • Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch

    ©2016 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee Established in 2000, The IBTM World Technology

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  • How to Use Your Blog to Promote Events and Tradeshows

    Everyone may have different goals for a trade show. Typical goals can include: Educating people and raising brand awareness, Adding

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  • Seven Meetings Technology Trends to Watch for 2017

    © Corbin Ball & Co., September 2016 These are exciting times. The rate of technology change is accelerating with thousands of

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  • Event Data Analytics – New Options for Improving Events and Tradeshows

    By Corbin Ball, Corbin Ball & Co. ©2016 Big data analytics (the ability to analyze large volumes of data from many

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  • Social Media Channels Increasingly Becoming Event-centric

    Social Media Channels Increasingly Becoming Event-centric ©2016 Corbin Ball, Corbin Ball & Co. Social media and events, at their core,

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  • Wearable Beacons for Events

    ©2016 Corbin Ball Associates Beacon technologies (small, digital “lighthouses” sending out signals that interact with mobile phone apps) are making

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  • 5 Apps to Better Share Your Next Event

      ©2016 By Jackie Eisenberg, Fueled   It’s important to get your event out into the world quickly. It shows

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