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News

  • The May/June 2017 Issue of Corbin's TechTalk News/Blog Now Available +

    The May/June 2017 Issue of TechTalk is now available and is packed with new meetings technology articles, links and ideas! This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows.
    In this issue:
    • NEW ARTICLE: How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events
Read More
  • Corbin to Chair IBTM's Technology and Innovation Watch Award for the 13th Year. +

    This award is the longest running and one of the events industry's most significant award recognizing technology innovation. I am very pleased to I have been asked again to chair the judging committee. This award is a great opportunity for technology companies to show their new stuff and get a free booth at IBTM in Barcelona as well. More information
    Read More
  • Corbin Ball & Co. Marks Its 20th Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) and set out to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say
    Read More
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    Latest Articles

    • 1 How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events
    • 2 Maximizing B2B Sales from a Tradeshow Exhibit
    • 3 Negotiating the Internet Landscape at Hotels and Convention Centers: A Primer for Event Planners
    • 4 Chatbots, Voice Activation and AI – What to Expect for Events
    • 5 8 Content Ideas for the Screens in Your Trade Show Booth
    • 6 Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort
    • 7 5 Stages of Digital Marketing for Sold-Out Events
    • 8 Trade Show Traffic 101 - How To Get More People Into Your Booth
    • 9 Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch
    • 10 How to Use Your Blog to Promote Events and Tradeshows
    • 11 Seven Meetings Technology Trends to Watch for 2017
    • 12 Event Data Analytics – New Options for Improving Events and Tradeshows
    • 13 Social Media Channels Increasingly Becoming Event-centric
    • 14 Wearable Beacons for Events
    • 15 5 Apps to Better Share Your Next Event
    • How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events

      ©2017 Corbin Ball, CMP, CSP, DES

      Google, Facebook, Samsung, Microsoft and other technology companies have each invested billions of dollars in developing Virtual reality (VR- immersive multimedia) and/or augmented/mixed reality (AR - a layering of computer-generated sensory input onto real-world views), Although this will take a few years to fully develop,

      Read More
    • Maximizing B2B Sales from a Tradeshow Exhibit

      ©2017 Chetan Saiya, Zoomifier

      Tradeshow exhibits are a great way to spread or strengthen brand and product awareness, especially in a niche industry. Designing a tradeshow booth, training your team members, tradeshow fees and traveling to the event requires substantial investments. The most common metric used to justify these investments

      Read More
    • Negotiating the Internet Landscape at Hotels and Convention Centers: A Primer for Event Planners

      ©2017 Ian Framson, Trade Show Internet

      In the free market, telecommunications carriers compete for your business. They make investments to keep up with demand. When the market is functioning well, competition puts downward pressure on prices and forces vendors to improve their quality of service. With relative ease, consumers are

      Read More
    • Chatbots, Voice Activation and AI – What to Expect for Events

      ©2017 Corbin Ball & Co.

      A classic scene from Star Trek IV: Scotty, the chief engineer transported back to 1986, was attempting to communicate with a computer of the day. He did this by bringing the computer mouse to his mouth and speaking into it “Hello Computer” as if it

      Read More
    • 8 Content Ideas for the Screens in Your Trade Show Booth

      Guest Post from Samuel J. Smith,  SocialPoint

      If you are like most exhibitors, you have screens, monitors and tablets in your booth … but you aren’t really sure how to best use this powerful digital tech to create more impact.

      According to a 2015 white paper Tech for Trade Show Exhibitors from Skyline

      Read More
    • Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort

      ©2017 Corbin Ball & Co.

      Events and tradeshows have posed a significant challenge to marketers. Although events are proven promotional tools, they have lacked detailed data collection and analytics capabilities found with other marketing vehicles such as email campaigns and websites. Much of what happened at the event or tradeshow,

      Read More
    • 5 Stages of Digital Marketing for Sold-Out Events

      © 2017,  Emily Taylor, Digital Marketing Manager, Tradable Bits

      Ever wonder how events like Lollapalooza manage to sell out so fast? Analysing social data from hundreds of events reveals much insight into how best to market conferences.

      Typical conferences go like this: hardly anyone talks about you before event day except

      Read More
    • Trade Show Traffic 101 - How To Get More People Into Your Booth

      ©2017 Mark Koa,  COSRental

      The value of trade shows for marketing is immense. For starters, people at trade shows are already in a shopping mindset, with 92% of attendees looking to discover and learn more about new products.

      But remember:
      Other exhibitors will be competing for the very people you
      Read More
    • Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch

      ©2016 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee

      Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to

      Read More
    • How to Use Your Blog to Promote Events and Tradeshows

      Everyone may have different goals for a trade show. Typical goals can include:

      • Educating people and raising brand awareness,
      • Adding names to an email list,
      • Networking with other people in your industry,
      • Positioning your company or yourself as an expert,
      • Handing out marketing materials,
      • Locating new clients or investors.

      You

      Read More
    • Seven Meetings Technology Trends to Watch for 2017

      © Corbin Ball & Co., September 2016

      These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do their jobs better and improve the attendee experience.

      This annual review covers

      Read More
    • Event Data Analytics – New Options for Improving Events and Tradeshows

      By Corbin Ball, Corbin Ball & Co.  © 2016

      Big data analytics (the ability to analyze large volumes of data from many sources) are making headway into events.

      There has been an explosion of data collection sources before, during and after events:  mobile event apps (where every touch is trackable), beacon

      Read More
    • Social Media Channels Increasingly Becoming Event-centric

      Social Media Channels Increasingly Becoming Event-centric

      © 2016 Corbin Ball, Corbin Ball & Co.

      Social media and events, at their core, bring people together. When used properly, they should go hand-in-hand. Social media providers have recognized this and are increasingly becoming more event-centric in their product offerings.  Here are a few

      Read More
    • Wearable Beacons for Events

      ©2016 Corbin Ball Associates

      Beacon technologies (small, digital “lighthouses” sending out signals that interact with mobile phone apps) are making headway for events. Companies such as DoubleDutch and Eventbase have been using this technology to automate event check-in, for networking, for wayfinding, location-aware polling, generating heat maps of crowd flow

      Read More
    • 5 Apps to Better Share Your Next Event

       

      © 2016 By Jackie Eisenberg, Fueled

       

      It’s important to get your event out into the world quickly. It shows that you take initiative, you’re an awesome planner and you know how to get the guest list poppin’ in a second.

      Everyone knows how to create an event on Facebook,

      Read More

    Coming Engagements

    07 Jun 2017
    11:00AM - 12:00PM
    Smart Meetings Webinar
    13 Jun 2017
    Cvent Connect - Las Vegas
    19 Jun 2017
    MPI WEC - Las Vegas
    25 Jun 2017
    Cisco Live - Las Vegas
    27 Jun 2017
    NACS - Milwaukee
    08 Aug 2017
    08:00AM - 05:00PM
    IAVM Venue Connect - Nashville
    11 Sep 2017
    AMA Marketing Conference, Madison
    28 Nov 2017
    IBTM - Barcelona

    5 Stages of Digital Marketing for Sold-Out Events

    © 2017, Emily Taylor, Digital Marketing Manager, Tradable Bits

    Ever wonder how events like Lollapalooza manage to sell out so fast? Analysing social data from hundreds of events reveals much insight into how best to market conferences.

    Typical conferences go like this: hardly anyone talks about you before event day except your team, so many people talk about you during your event that you’re completely overwhelmed and then you return to radio silence just days after it’s all over. Sound familiar?

    Turns out, the most successful sold-out conferences do two things differently. First, they acknowledge and collect data about everyone that shows interest in their conference - not just ticket buyers. We call these people “fans”. Second, all of the sold-out conferences use social CRM technology to execute the same five stage marketing cycle, seen below. We’ve called this formula “fan-based marketing”.

    When you launch, attract, prepare, attend and amplify with fan-based marketing, you:

    • Generate organic excitement and qualified leads, even months before event day
    • Sell out before event day by ensuring every dollar spent on advertising reaches fans
    • Triple your organic engagement during your event while maintaining complete control
    • Extend organic engagement with your fans and their friends long after your event

    Five Stages of Fan-Based Marketing for Sold Out Conferences:

    LAUNCH

    Seven to eleven months before your conference, buzz about your existence is your lifeblood. Don’t blast brand content and pray it’s heard; connect fans with an engagement campaign that creates organic activity.

    Goal: Generate awareness for your conference

    Typical conferences: Create and pay to push tons of brand content to your own properties

    Fan-based marketers: Incentivize fans to create their own content about you and collect contacts with a user-generated contest

    Result: More reach for far less effort and spend; more authenticity and credibility

    ATTRACT

    Five to eight months before your conference, your speaker lineup launch should generate leads. Using the audience you’ve built, segment fans by interest and personalise your launch - ensuring a positive response.

    Goal: Educate your fans about your lineup

    Typical conferences: Pay to tell fans about your lineup through brand content and print/online advertising

    Fan-based marketers: Directly email fan networks and amplify organic fan content about your lineup

    Result: Higher email open rates because subscribers anticipate you reaching out to them; more organic reach

    PREPARE

    One to three months before your conference, you’ve launched your schedule and are preparing your fans for a stellar experience. If you sell out early with optimised ads, you’ll have more time to plan surprise fans with personalised offerings.

    Goal: Generate excitement for your event

    Typical conferences: Promote your schedule on brand assets, starting with an app-only launch to drive installs

    Fan-based marketers: Encourage fans to share their own personalised schedules with their friends on social

    Result: More organic awareness for less effort and spend; fans introduce you to their networks

    ATTEND

    During your conference, you’re making sure fans have a good time while solving any potential issues. When you have a pulse on fan social content, you can relax while staying in control and ahead of any crises.

    Goal: Amplify the activity at your conference

    Typical conferences: Post about event day to brand assets and ask media to promote your live stream

    Fan-based marketers: Use your app to interact with fans via push notifications and connect them with speakers

    Result: Tons of brand mentions in press and social from genuinely happy fans who had a great experience

    AMPLIFY

    After your conference, keep the brand buzz going for longer. Don’t start from scratch again next year - use previous years’ data, audiences and insights to make your next conference bigger and better so you’ll sell out even faster.

    Goal: Keep engagement going beyond event day

    Typical conferences: Repost live stream and brand content to your own website and social profiles

    Fan-based marketers: Put fan experiences (user-generated content) on your website and socials, inviting fans to share

    Result: Enjoy year-long engagement; use past fan data to personalise future campaigns, increasing ROI

    SUMMARY

    When event marketers are overwhelmed with disjunct data on social, e-commerce and ticketing platforms, they must connect with their individual fans.

    Profiles on social media are more than just follower numbers - they’re digital representations of the everyday identities of your attendees. Connecting with them through social login campaigns and social aggregation provides an unprecedented opportunity for your event to reach the humans behind your online sales.

    Successful marketing starts with identifying who your fans are, ensuring they have excellent experiences and then using their influence to generate awareness, engagement and sales.

    For a complete breakdown of fan-based marketing tactics for sales, marketing, organisers and sponsorship within each stage, download the complete Tradable Bits Fan-Based Marketing for Events white paper here.


    Tradable Bits helps events know their fans and market smarter. Their marketing platform is your all-inclusive solution for sponsorship activations, social aggregation and ecommerce-integrated Fan CRM. These tools combine fan data across networks, giving you a complete understanding of your audience so you can provide awesome experiences while optimizing spend.



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