Presentations

Informative, thought-provoking, inspiring and fun programs. Read More

Consulting

Boost your company's technology with Corbin’s consulting services. Read More

Corbin’s Link List

The web’s most extensive list of industry categorized links! Read More

Articles

Hundreds of free articles on meetings technology and event planning. Read More

TechTalk

Subscribe to Corbin's Free High-Content Bi-Monthly Newsletter. Read More

Software Tools

Free planning tools, spreadsheets, templates, handbooks, & more. Read More
  • 1
 

News

  • The September/October 2017 Issue of Corbin's TechTalk Newsletter/Blog Now Available +

    The September/October issue of TechTalk  (19th Anniversary Edition) is now available and is packed with new meetings technology articles, links and ideas! 
    In this issue:
    • NEW ARTICLE: 8 Events Tech Trends to Watch for 2018
    • NEW ARTICLE:  How to Leverage Live Social Media Coverage For Event Engagement
    • NEW ARTICLE: Evolutionary Changes in the World of Event Tech
    • 15 LINKS FOR MEETINGS, BUSINESS AND
Read More
  • Corbin to Chair IBTM's Technology and Innovation Watch Award for the 14th Year. +

    This award is the longest running and one of the events industry's most significant award recognizing technology innovation. I am very pleased to I have been asked again to chair the judging committee. This award is a great opportunity for technology companies to show their new stuff and get a free booth at IBTM in Barcelona as well. More information
    Read More
  • Corbin Ball & Co. Marks Its 20th Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) and set out to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say
    Read More
    • 1

    Latest Articles

    • 1 Eight Meetings Tech Trends to Watch for 2018
    • 2 How to Leverage Live Social Media Coverage for Event Engagement
    • 3 Evolutionary Changes In The World Of Event Tech
    • 4 The Rise and Benefits of Text Apps and Chatbots for Events
    • 5 5 Major Developments in Augmented Reality (AR) that will Impact Events, Exhibitions and Venues
    • 6 3 Digital Technologies That Are Quickly Becoming Exhibitor Trade Show Essentials
    • 7 How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events
    • 8 Maximizing B2B Sales from a Tradeshow Exhibit
    • 9 Negotiating the Internet Landscape at Hotels and Convention Centers: A Primer for Event Planners
    • 10 Chatbots, Voice Activation and AI – What to Expect for Events
    • 11 8 Content Ideas for the Screens in Your Trade Show Booth
    • 12 Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort
    • 13 5 Stages of Digital Marketing for Sold-Out Events
    • 14 Trade Show Traffic 101 - How To Get More People Into Your Booth
    • 15 Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch

    Social Media Channels Increasingly Becoming Event-centric

    Social Media Channels Increasingly Becoming Event-centric

    ©2016 Corbin Ball, Corbin Ball & Co.

    Social media and events, at their core, bring people together. When used properly, they should go hand-in-hand. Social media providers have recognized this and are increasingly becoming more event-centric in their product offerings.  Here are a few new ways that this is happening:

    Facebook:

    Facebook, is the largest social media channel with 1.67 billion users (1 in 5 on this planet).

    • It has long had an Events Page option for their Business Pages.
    • Last year, for Facebook Business Pages, “Call to Action” buttons were added including a “Sign Up” button.  Every event planner using an online registration form should consider including this “Sign Up” button on their FB Event page linking to their event registration page.
    • In April 2016, Facebook partnered with Ticketmaster and Eventbrite allowing attendees to register directly on their Facebook pages. With an API (Application Program Interface), this should become more common with other online registration providers.
    • In April 2016, Facebook added a video tab to their mobile apps bringing live steaming, Facebook Live, to events and groups in direct competition to Periscope (see below). It is possible to go live in Facebook Groups and Facebook Events. Interactivity is built in with Live Reactions for viewers to express their feelings. Reportedly 10 times more comments have been received on Facebook Live videos than on regular videos. Also, check out the Facebook Live Map on your desktop where people in more than 60 countries share real-time video.

    Instagram:

    Instagram, with 400 million users, is owned by Facebook. The inherently visual and mobile nature of this app has proven to be helpful and is increasingly used at events and exhibitions.

    • Instagram has become a common component of social walls, event photo booths such as ChirpE and selfie mirrors. These tools can boost brands and greatly amply social media activity at events and tradeshows to a larger audience.
    • Instagram uses Twitter hashtags and should be incorporated in all event-related postings.
    • Both photos and videos (up to 15 seconds) can be posted about the events.
    • In January 2016, Instagram started curating videos about live events. Although these have centered around large sporting events, it is an indication of the recognition of the importance of events.
    • In August 2016, Instagram announced their 24-hour video posting service called Stories -- essentially a clone of Snapchat's Story feature.

    Snapchat:

    Snapchat, with 100 million daily active users, is much more than and app for teenagers to send disappearing chat messages. They have made a number of moves to make their app more event-centric.

    • The Snapchat “Story” feature displays content for 24 hours and could be a natural for many events.
    • Snapchat Experts can help plan a Snapchat event marketing campaign.
    • Last year, the “Our Story” feature become available with direct applications for events. It allows multiple users to contribute to a public collection of photos and videos based around a specific geo-fenced area (the event location). These custom “Our Story” geofilters have been a significant success with users snapping events.
    • Targeting the “ultimate event,” Snapchat will dedicate a live story channel for the 2016 Olympic Games.

    Twitter/Periscope:

    Twitter, with more than 332 million active users, provided the original social media back channel for events. Making its major debut at the 2007 SXSW conference, the twitter hashtag is now a central social media search phrase at many events, and is used across multiple social channels. As of May 2016, Twitter is No. 1 in the iTunes App Store emphasizing the importance of their mobile strategy (more than 88% of all tweets are mobile).

    • Twitter acquired Periscope in January 2015. This live video streaming app was the Apple “App of the Year” for 2015 with over 10 million active users.
    • Periscope is increasingly used at events for event marketing and for attendees to share their experiences (for up to 24 hours) with each other and to a larger audience.
    • As Periscope is owned by Twitter, it is easy to promote these “scopes” using a Twitter profile and event hashtag. When you go live in Periscope, the Twitter bird can be selected so that your steam can be broadcast live into Twitter (in addition to the Periscope app).
    • Also, although the Periscope streams are only viewable for 24 hours, there is an option to save a recording to your camera roll which then can be uploaded to Facebook or YouTube for longer lasting post-event promotion. Periscope is currently (May 2016) in beta testing to allow for saving the videos permanently within the Periscope app cloud.
    LinkedIn:
    LinkedIn, recently purchased by Microsoft, with 433 million users, has finally made a move to video content created by users, To be released later this month (Auigust 2016), it will start as a invitation-only group of about 500 LinkedIn power influencers making Quroa-like short videos in responses to questions put to them. It will likely be expanded to more users in the future.

    These are some of the recent developments pointing to the significance of events in the social media realm. Many more are expected in the next few years as the power of social media at face-to-face events increasingly is recognized.


    Corbin Ball, CMP, CSP is a speaker and independent third-party consultant focusing on meetings technology. With 20 years of experience running international citywide technology meetings, he now helps clients worldwide use technology to save time and improve productivity He can be contacted at his extensive web site Corbin Ball & Co. - Meetings Technology Headquarters (www.corbinball.com) and followed at www.twitter.com/corbinball

    Pin It

    What The Audience Is Saying

    • Fantastic seminar! Very exciting advances to come. Your enthusiasm is contagious.
      Michele Mamacos Manager of Events Services
      Northlands
    • Amazing! I have not learned so much in such a short time ever! I want more!
      Rafael Olivares Sales Executive
      Finnish Tourism Board
    • Sensational session. Worth the entire PCMA registration fee.
      Bonnie Wallsh Chief Strategist
      Bonnie Walsh Associates
    • 1
    • 2
    • 3