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  • The September/October 2017 Issue of Corbin's TechTalk Newsletter/Blog Now Available +

    The September/October issue of TechTalk  (19th Anniversary Edition) is now available and is packed with new meetings technology articles, links and ideas! 
    In this issue:
    • NEW ARTICLE: 8 Events Tech Trends to Watch for 2018
    • NEW ARTICLE:  How to Leverage Live Social Media Coverage For Event Engagement
    • NEW ARTICLE: Evolutionary Changes in the World of Event Tech
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  • Corbin to Chair IBTM's Technology and Innovation Watch Award for the 14th Year. +

    This award is the longest running and one of the events industry's most significant award recognizing technology innovation. I am very pleased to I have been asked again to chair the judging committee. This award is a great opportunity for technology companies to show their new stuff and get a free booth at IBTM in Barcelona as well. More information
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  • Corbin Ball & Co. Marks Its 20th Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) and set out to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say
    Read More
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    Latest Articles

    • 1 Eight Meetings Tech Trends to Watch for 2018
    • 2 How to Leverage Live Social Media Coverage for Event Engagement
    • 3 Evolutionary Changes In The World Of Event Tech
    • 4 The Rise and Benefits of Text Apps and Chatbots for Events
    • 5 5 Major Developments in Augmented Reality (AR) that will Impact Events, Exhibitions and Venues
    • 6 3 Digital Technologies That Are Quickly Becoming Exhibitor Trade Show Essentials
    • 7 How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events
    • 8 Maximizing B2B Sales from a Tradeshow Exhibit
    • 9 Negotiating the Internet Landscape at Hotels and Convention Centers: A Primer for Event Planners
    • 10 Chatbots, Voice Activation and AI – What to Expect for Events
    • 11 8 Content Ideas for the Screens in Your Trade Show Booth
    • 12 Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort
    • 13 5 Stages of Digital Marketing for Sold-Out Events
    • 14 Trade Show Traffic 101 - How To Get More People Into Your Booth
    • 15 Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch

    Effective Web, Email and Social Marketing- How To Use These Internet Tools to Increase Profit

    Marketing is an increasingly difficult task. Potential clients don’t return calls and are not reading print adds. Email, although effective in some markets gets lost in spam filters or unopened by others. Your web site can be an very helpful marketing tool, but many sites are not optimized for search engines and are not using basic engagement tools to draw visitors in. Social media has huge potential, must most companies are not using these tools effectively or efficiently.

    This session is designed to address these questions, and give dozens of clear, easy ideas on how to maximize your marketing campaigns. It is be packed with ideas, links, free software analytic tools, and much more that you can begin to use immediately.

    This information-packed and fun course will provide the answers to your e-marketing questions in clear, concise and easy to implement detail.


    • see how to maximize your website to be found and to engage site visitors.
    • explore the range of social media tools and find out how to use them effectively.
    • find numerous ideas and suggestions for building personal email effectiveness.
    • find out the top 10 steps in developing a effective email marketing campaign.
    • explore numerous, free online tools to analyze your web site, your email marketing campaigns and your social media campaigns. 

    Audience Comments:

    I'm a computer novice and learned so much! Thank you. Plenty of ideas I can us immediately.
    Martin Kinna, Managing Director, The Convention Partnership Ltd.
    Clearly and simply demonstrated how email is transforming the way we do business.
    Jill Henry, Director of Sales and Marketing, Perth Convention Bureau
    Great! Very educational! Thank you!
    Paula Hill, Associate Publisher, The Meetings Group
    Very good. Interactive. Adapted to the group.
    Robert Harrison, Shocklogic


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    What The Audience Is Saying

    • "I've seen Corbin three times. No one works harder to keep his material fresh and relevant to events."
      Scott Stubbs President
      HB Stubbs Company
    • Amazing! I have not learned so much in such a short time ever! I want more!
      Rafael Olivares Sales Executive
      Finnish Tourism Board
    • Excellent session! Best one I have attended at PCMA. Needed to be 2 hours! Bring it back in 2014.
      Marguerite Leishman Meetings Manager
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