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News

  • The November/December 2017 Issue of Corbin's TechTalk Newsletter/Blog Now Available +

    The November/December 2017  issue of TechTalk   is now available and is packed with new meetings technology articles, links and ideas! 
    In this issue:
    • NEW ARTICLE: Event Technology Innovation Trends from IBTM World’s 2017 Technology & Innovation Watch Finalists
    • NEW ARTICLE: The Top 5 Benefits of Augmented Reality for Trade Shows
    • NEW VIDEO:  Cutting-edge Event Trends
    • 18 LINKS FOR MEETINGS, BUSINESS AND FUN
Read More
  • Corbin Ball & Co. Marks Its 20th Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) and set out to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say
    Read More
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    Latest Articles

    • 1 Event Technology Innovation Trends Highlighted with IBTM World’s 2017 Technology & Innovation Watch
    • 2 The Top 5 Benefits of Augmented Reality for Trade Shows
    • 3 Eight Meetings Tech Trends to Watch for 2018
    • 4 How to Leverage Live Social Media Coverage for Event Engagement
    • 5 Evolutionary Changes In The World Of Event Tech
    • 6 The Rise and Benefits of Text Apps and Chatbots for Events
    • 7 5 Major Developments in Augmented Reality (AR) that will Impact Events, Exhibitions and Venues
    • 8 3 Digital Technologies That Are Quickly Becoming Exhibitor Trade Show Essentials
    • 9 How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events
    • 10 Maximizing B2B Sales from a Tradeshow Exhibit
    • 11 Negotiating the Internet Landscape at Hotels and Convention Centers: A Primer for Event Planners
    • 12 Chatbots, Voice Activation and AI – What to Expect for Events
    • 13 8 Content Ideas for the Screens in Your Trade Show Booth
    • 14 Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort
    • 15 5 Stages of Digital Marketing for Sold-Out Events

    Social Media: Preparing Your Business

    Social media are changing the way that business is done. Are you ready? Social software, blogs, social publishing, networking sites, social review sites, and collaboration software will significantly impact marketing, customer service, and business planning. This session will cover the recent advances with lots of examples and creative ideas for implementing. It will also be an opportunity to share successes using this technology.

    Learner Objectives:

    • Identify the social media trends and their impact and promise to business.
    • Receive many tools (most of them free) to improve productivity and manage you social campaigns better.
    • Learn the key steps in developing a social media policy for your company.
    • Share with each other best practices in this very quickly changing environment
    Recent audience comments received about this program:
     
    Fantastic! You delivered exceptional value. Well worth my drive from LA (to San Diego) this morning.
    Melanie Abbot, Independent Meeting Planner
     
    Always great!! Very informative and cool new things that are happening. 
    Steven Boyle, VP Sales, White Lotus Productions
     
    Absolutely Fantastic. Great content. Well presented. 
    Lindsey Amador, National Sales Manager, Omni San Diego Hotel
     
    So informative and entertaining too. 
    Judy Susser-Travis, Meetings Planner, Travis Meetings
     
    Learned a lot. Great speaker. Thanks. 
    Linsday Sudel, Catering Sales, Culinary Concepts
     
    Fantastic! Eye-opener. Very engaging speaker! 
    Jennie Kti, Laboratoy Scientist
     
    Fascinating! Unbelievable! 
    Christy Kochen, Director of Sales, Festivities Catering and Special Events
     
    Awesome! Great information in an engaging manner. 
    Tina Sanchez-Aharez, Director of Sales, American Golf
     
    I never miss an opportunity to hear Corbin Ball. His insights into technology have helped me stay in touch with what is happening in the meetings industry. 
    Jennifer Brock, Regional Director of Sales, Prince Resorts Hawaii
     
    Always love hearing your speak. Take away great info! Have used your website as a reference tool for eight years or so! 
    Amy Banks, Project Manager of Meetings and Events, Bath and Body Works
     
    So knowledgeable Thank you! Well said! 
    Lisa Arias, Director of Sales, Hyatt Regency Century Plaza
     
    You brought me up to date technologically. Good job on your presentation. Very insightful and helpful.
    Roger Ritchie, Marketing/Operations Liaison, American Airlines
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    What The Audience Is Saying

    • "Way beyond the best I could have imagined!"
      Russell Clark Environmental Protection Specialist, U.S.
      Environmental Protection Agency
    • "I've seen Corbin three times. No one works harder to keep his material fresh and relevant to events."
      Scott Stubbs President
      HB Stubbs Company
    • "On a scale of 1 to 10, your session was a 20!"
      Joanne Langevin Manger of Meetings and Events
      College of Family Physicians of Canada
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