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News

  • The September/October 2017 Issue of Corbin's TechTalk Newsletter/Blog Now Available +

    The September/October issue of TechTalk  (19th Anniversary Edition) is now available and is packed with new meetings technology articles, links and ideas! 
    In this issue:
    • NEW ARTICLE: 8 Events Tech Trends to Watch for 2018
    • NEW ARTICLE:  How to Leverage Live Social Media Coverage For Event Engagement
    • NEW ARTICLE: Evolutionary Changes in the World of Event Tech
    • 15 LINKS FOR MEETINGS, BUSINESS AND
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  • Corbin to Chair IBTM's Technology and Innovation Watch Award for the 14th Year. +

    This award is the longest running and one of the events industry's most significant award recognizing technology innovation. I am very pleased to I have been asked again to chair the judging committee. This award is a great opportunity for technology companies to show their new stuff and get a free booth at IBTM in Barcelona as well. More information
    Read More
  • Corbin Ball & Co. Marks Its 20th Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) and set out to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say
    Read More
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    Latest Articles

    • 1 Eight Meetings Tech Trends to Watch for 2018
    • 2 How to Leverage Live Social Media Coverage for Event Engagement
    • 3 Evolutionary Changes In The World Of Event Tech
    • 4 The Rise and Benefits of Text Apps and Chatbots for Events
    • 5 5 Major Developments in Augmented Reality (AR) that will Impact Events, Exhibitions and Venues
    • 6 3 Digital Technologies That Are Quickly Becoming Exhibitor Trade Show Essentials
    • 7 How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events
    • 8 Maximizing B2B Sales from a Tradeshow Exhibit
    • 9 Negotiating the Internet Landscape at Hotels and Convention Centers: A Primer for Event Planners
    • 10 Chatbots, Voice Activation and AI – What to Expect for Events
    • 11 8 Content Ideas for the Screens in Your Trade Show Booth
    • 12 Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort
    • 13 5 Stages of Digital Marketing for Sold-Out Events
    • 14 Trade Show Traffic 101 - How To Get More People Into Your Booth
    • 15 Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch

    Meetings 2.0 - Using Social Media to Market, Manage and Improve Events

    Social media is changing the face of the events industry.A range of free web tools including social networking, social publishing, collaboration tools, social review sites, and more will significantly impact planners, exhibitors, attendees and event marketers. This session will afford the opportunity to share successes using this technology. Many examples and case studies will be sited and you will come away with many ideas to use for your events.

    Learner Objectives:

    • Identify the major social media trends and their impact and promise to the events industry.
    • Identify the best ways executives can capitalize on Twitter, Facebook, LinkedIn and other leading social networking sites   
    • View case studies of successes and failure with social networking and the important lessons learned.
    • Receive loads of links, apps, tools and ideas you can use immediately to manage, market and run meetings more effectively.
    • Share with each other best practices in this very quickly changing environment
    Recent audience comments received about this program: 
     
    You will not find a better quality technologies presentation in layman’s terms specifically speaking to the needs of the meetings industry. 
    Troy Thorn, Assistant Director, Dallas Convention Center
     
    Fantastic! You delivered exceptional value. Well worth my drive from LA (to San Diego) this morning.
    Melanie Abbot, Independent Meeting PlannerAlways great!!
     
    Very informative and cool new things that are happening. 
    Steven Boyle, VP Sales, White Lotus Productions
     
    Absolutely Fantastic. Great content. Well presented. 
    Lindsey Amador, National Sales Manager, Omni San Diego Hotel
     
    So informative and entertaining too. 
    Judy Susser-Travis, Meetings Planner, Travis Meetings
     
    Learned a lot. Great speaker. Thanks. 
    Linsday Sudel, Catering Sales, Culinary Concepts
     
    Fantastic! Eye-opener. Very engaging speaker!
    Jennie Kti, Laboratoy Scientist
     
    Best info on social media trends at EIBTM. Very relevant and useful overview of Web 2.0.
    Gloria Geske, Manager of Conventions, Lions Club International
     
    Outstanding presentation. Wished you had more time. Do it again in more depth.
    Barbara Bryant, CEO, Bryant and Associates
     
    Great presentation. Thank you for sharing your knowledge!
    Ariel Castillo, Director, Castlehart
     
    So, so interesting! Hungry for more information.
    Julie Carina, GLTours
     
    Thanks for your brilliant presentation! Keep up the good work!
    Raymond Borsboom, Managing Partner, OISU Creating Effective Events
     
    Fantastic! Great fire hose of information about how to leverage social media for meetings and events.
    Mark Niemeyer, Conference Specialist, Campus Crusade for Christ
     
    Corbin provided incredible information to continue brand marketing for the 21st century.
    Fredia Hanley Johnsen, President, Arise Planning Services
     
    Fascinating! Unbelievable!
    Christy Kochen, Director of Sales, Festivities Catering and Special Events
     
    Awesome! Great information in an engaging manner.
    Tina Sanchez-Aharez, Director of Sales, American Golf
     
    Great presentation. Corbin is able to explain sophisticated changes and trends in IT in a clear way so that the implications are clear to anyone.
    Arvin Singh, Sales Coordinator, MCI Amsterdam Office
     
    Very interesting and inspiring presentation!
    Stephanie Priller, Event Administrator, Starr Alliance Services Gmbh
     
    I never miss an opportunity to hear Corbin Ball. His insights into technology have helped me stay in touch with what is happening in the meetings industry.
    Jennifer Brock, Regional Director of Sales, Prince Resorts Hawaii
     
    Always love hearing your speak. Take away great info! Have used your website as a reference tool for eight years or so!
    Amy Banks, Project Manager of Meetings and Events, Bath and Body Works
     
    So knowledgeable Thank you! Well said!
    Lisa Arias, Director of Sales, Hyatt Regency Century Plaza
     
    Your brought me up to date technologically. Good job on your presentation. Very insightful and helpful.
    Roger Ritchie, Marketing/Operations Liaison, American Airlines
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    What The Audience Is Saying

    • Amazing! I have not learned so much in such a short time ever! I want more!
      Rafael Olivares Sales Executive
      Finnish Tourism Board
    • "Way beyond the best I could have imagined!"
      Russell Clark Environmental Protection Specialist, U.S.
      Environmental Protection Agency
    • "On a scale of 1 to 10, your session was a 20!"
      Joanne Langevin Manger of Meetings and Events
      College of Family Physicians of Canada
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