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The web’s most extensive list of industry categorized links! Read More

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TechTalk

Subscribe to Corbin's Free High-Content Bi-Monthly Newsletter. Read More

Software Tools

Free planning tools, spreadsheets, templates, handbooks, & more. Read More
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News

  • The November/December 2017 Issue of Corbin's TechTalk Newsletter/Blog Now Available +

    The November/December 2017  issue of TechTalk   is now available and is packed with new meetings technology articles, links and ideas! 
    In this issue:
    • NEW ARTICLE: Event Technology Innovation Trends from IBTM World’s 2017 Technology & Innovation Watch Finalists
    • NEW ARTICLE: The Top 5 Benefits of Augmented Reality for Trade Shows
    • NEW VIDEO:  Cutting-edge Event Trends
    • 18 LINKS FOR MEETINGS, BUSINESS AND FUN
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  • Corbin Ball & Co. Marks Its 20th Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) and set out to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say
    Read More
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    Latest Articles

    • 1 Event Technology Innovation Trends Highlighted with IBTM World’s 2017 Technology & Innovation Watch
    • 2 The Top 5 Benefits of Augmented Reality for Trade Shows
    • 3 Eight Meetings Tech Trends to Watch for 2018
    • 4 How to Leverage Live Social Media Coverage for Event Engagement
    • 5 Evolutionary Changes In The World Of Event Tech
    • 6 The Rise and Benefits of Text Apps and Chatbots for Events
    • 7 5 Major Developments in Augmented Reality (AR) that will Impact Events, Exhibitions and Venues
    • 8 3 Digital Technologies That Are Quickly Becoming Exhibitor Trade Show Essentials
    • 9 How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events
    • 10 Maximizing B2B Sales from a Tradeshow Exhibit
    • 11 Negotiating the Internet Landscape at Hotels and Convention Centers: A Primer for Event Planners
    • 12 Chatbots, Voice Activation and AI – What to Expect for Events
    • 13 8 Content Ideas for the Screens in Your Trade Show Booth
    • 14 Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort
    • 15 5 Stages of Digital Marketing for Sold-Out Events

    Using Data Analytics and Sales Automation Tools to Improve Events

    New data collection and analysis tools are making serious headway into events and exhibitions. As planners make many onsite technology choices, they can use them to add value to marketing campaigns—and a significant voice to C-suite conversations. Learn how to examine these trends and explore how they can be integrated to assist marketers, improve the attendee experience and to improve future events.
    Learner Objectives:
    • See the range of event data gathering options including wearable beacons, specialized mobile apps, sentiment analysis tools and more to gain insight on attendee behavior and engagement.
    • Understand how analytic techniques and marketing automation systems are being used to make sense of these data to improve marketing, to increase attendee engagement and to increase attendance.
    • Receive numerous links, ideas and tools that will assist in understanding these issues.
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    What The Audience Is Saying

    • Your session blew me away. I could easily listen to your information all day. This was incredibly informative.
      Michael McNutt Human Capital Manager
      Information Experts
    • Fantastic seminar! Very exciting advances to come. Your enthusiasm is contagious.
      Michele Mamacos Manager of Events Services
      Northlands
    • "Way beyond the best I could have imagined!"
      Russell Clark Environmental Protection Specialist, U.S.
      Environmental Protection Agency
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