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News

  • The November/December 2016 Issue of TechTalk News/Blog Now Available +

    The November/December 2016 Issue of Tech News  in now available and is packed with new meetings technology articles, links and ideas. This issue is being sent to nearly 11,000 subscribers in over 70 countries.
    In this issue:
      • NEW ARTICLE: Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch
      • NEW ARTICLE: How to Use Your Blog to Promote Events
Read More
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Latest Articles

  • 1 Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch
  • 2 How to Use Your Blog to Promote Events and Tradeshows
  • 3 Seven Meetings Technology Trends to Watch for 2017
  • 4 Event Data Analytics – New Options for Improving Events and Tradeshows
  • 5 Social Media Channels Increasingly Becoming Event-centric
  • 6 Wearable Beacons for Events
  • 7 5 Apps to Better Share Your Next Event
  • 8 Event Planners: How Event Tech Might Just Save Your Job
  • 9 Meetings Technology Innovation Trends Highlighted with IBTM World’s 2015 Technology & Innovation Watch
  • 10 Six Novel and Useful Event Apps
  • 11 7 Ideas Innovative Event Organizers Are Doing
  • 12 Nine Amazing Meetings Technology Trends to Watch in 2016
  • 13 Mobile Social Media: A Checklist for Maximum Event Impact
  • 14 #EventTech’s Top 5 Easily Missed Requirements
  • 15 Onsite Data Analytics – A Goldmine for Meetings Improvement
  • Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch

    ©2016 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee

    Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to

    Read More
  • How to Use Your Blog to Promote Events and Tradeshows

    Everyone may have different goals for a trade show. Typical goals can include:

    • Educating people and raising brand awareness,
    • Adding names to an email list,
    • Networking with other people in your industry,
    • Positioning your company or yourself as an expert,
    • Handing out marketing materials,
    • Locating new clients or investors.

    You

    Read More
  • Seven Meetings Technology Trends to Watch for 2017

    © Corbin Ball & Co., September 2016

    These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do their jobs better and improve the attendee experience.

    This annual review covers

    Read More
  • Event Data Analytics – New Options for Improving Events and Tradeshows

    By Corbin Ball, Corbin Ball & Co.  © 2016

    Big data analytics (the ability to analyze large volumes of data from many sources) are making headway into events.

    There has been an explosion of data collection sources before, during and after events:  mobile event apps (where every touch is trackable), beacon

    Read More
  • Social Media Channels Increasingly Becoming Event-centric

    Social Media Channels Increasingly Becoming Event-centric

    © 2016 Corbin Ball, Corbin Ball & Co.

    Social media and events, at their core, bring people together. When used properly, they should go hand-in-hand. Social media providers have recognized this and are increasingly becoming more event-centric in their product offerings.  Here are a few

    Read More
  • Wearable Beacons for Events

    ©2016 Corbin Ball Associates

    Beacon technologies (small, digital “lighthouses” sending out signals that interact with mobile phone apps) are making headway for events. Companies such as DoubleDutch and Eventbase have been using this technology to automate event check-in, for networking, for wayfinding, location-aware polling, generating heat maps of crowd flow

    Read More
  • 5 Apps to Better Share Your Next Event

     

    © 2016 By Jackie Eisenberg, Fueled

     

    It’s important to get your event out into the world quickly. It shows that you take initiative, you’re an awesome planner and you know how to get the guest list poppin’ in a second.

    Everyone knows how to create an event on Facebook,

    Read More
  • Event Planners: How Event Tech Might Just Save Your Job

    ©2016 Michael Piddock

    Okay, okay… so that’s a pretty incendiary headline; deliberately so to encourage you to click J – but please hear me out…

    Here’s my logic:

    Events – and by that I include ‘meetings, incentives, conferences and events’ – the full ‘MICE’ suite, represent (on average) the largest item of expenditure

    Read More
  • Meetings Technology Innovation Trends Highlighted with IBTM World’s 2015 Technology & Innovation Watch

    ©2015 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee
     
    The IBTM World Technology & Innovation Watch (formerly the EIBTM Technology Watch) is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology
    Read More
  • Six Novel and Useful Event Apps

    © 2016 Corbin Ball, CMP, CSP, DES

    Mobile event apps have become the standard for many events with more than 300 products to choose from. With so many choices, we are seeing an evolution expanding from simple agenda apps to ones that can provide specialized benefits including audience engagement, advanced networking

    Read More
  • 7 Ideas Innovative Event Organizers Are Doing

    ©2016   Bizzabo

    Personalizing Digital Marketing

    Implementing personalization in your email marketing campaigns can have a great impact on your event ticket sales and registration goals. By incorporating your attendees’ names in your subject line and signing off with your own, you ultimately humanize your message and have a more direct appeal

    Read More
  • Nine Amazing Meetings Technology Trends to Watch in 2016

    These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do their jobs better. 
     
    This annual review covers many of the major events technology trends to watch for
    Read More
  • Mobile Social Media: A Checklist for Maximum Event Impact

    A recent survey from  ShareThis  found that social sharing from mobile happens twice as often as sharing from desktop. As event participants predominantly use mobile devices at events, it follows that  the more mobile the social media, the more widely they will be used at events.

    What are the most

    Read More
  • #EventTech’s Top 5 Easily Missed Requirements

    Inspiration isn’t the struggle – it’s the implementation. Event professionals have an abundance of apps, devices, and services at their beck and call, with new and exciting technologies reaching maturity every week.

     

    Before deployment it's vital that we cover the groundwork. Even the best-designed event technologies can prove ineffective

    Read More
  • Onsite Data Analytics – A Goldmine for Meetings Improvement

    The onsite meeting used to be known as the “black hole” of event data management. . Planners used computers to gain insights before and after events, but during an event they were “flying blind.” For example, paper surveys were handed out, but tallying wasn’t completed until after the event – not

    Read More

Coming Engagements

What The Audience Is Saying

  • Your session blew me away. I could easily listen to your information all day. This was incredibly informative.
    Michael McNutt Human Capital Manager
    Information Experts
  • Fantastic seminar! Very exciting advances to come. Your enthusiasm is contagious.
    Michele Mamacos Manager of Events Services
    Northlands
  • Amazing! I have not learned so much in such a short time ever! I want more!
    Rafael Olivares Sales Executive
    Finnish Tourism Board
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