© Corbin Ball & Co., September 2016
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do their jobs better and improve the attendee experience.
This annual review covers…
By Corbin Ball, Corbin Ball & Co. © 2016
Big data analytics (the ability to analyze large volumes of data from many sources) are making headway into events.
There has been an explosion of data collection sources before, during and after events: mobile event apps (where every touch is trackable), beacon…
Social Media Channels Increasingly Becoming Event-centric
© 2016 Corbin Ball, Corbin Ball & Co.
Social media and events, at their core, bring people together. When used properly, they should go hand-in-hand. Social media providers have recognized this and are increasingly becoming more event-centric in their product offerings. Here are a few…
©2016 Corbin Ball Associates
Beacon technologies (small, digital “lighthouses” sending out signals that interact with mobile phone apps) are making headway for events. Companies such as DoubleDutch and Eventbase have been using this technology to automate event check-in, for networking, for wayfinding, location-aware polling, generating heat maps of crowd flow…
©2016 Michael Piddock
Okay, okay… so that’s a pretty incendiary headline; deliberately so to encourage you to click J – but please hear me out…
Here’s my logic:
Events – and by that I include ‘meetings, incentives, conferences and events’ – the full ‘MICE’ suite, represent (on average) the largest item of expenditure…
© 2016 Corbin Ball, CMP, CSP, DES
Mobile event apps have become the standard for many events with more than 300 products to choose from. With so many choices, we are seeing an evolution expanding from simple agenda apps to ones that can provide specialized benefits including audience engagement, advanced networking…
Personalizing Digital Marketing
Implementing personalization in your email marketing campaigns can have a great impact on your event ticket sales and registration goals. By incorporating your attendees’ names in your subject line and signing off with your own, you ultimately humanize your message and have a more direct appeal
A recent survey from ShareThis found that social sharing from mobile happens twice as often as sharing from desktop. As event participants predominantly use mobile devices at events, it follows that the more mobile the social media, the more widely they will be used at events.
What are the most…
Inspiration isn’t the struggle – it’s the implementation. Event professionals have an abundance of apps, devices, and services at their beck and call, with new and exciting technologies reaching maturity every week.
Before deployment it's vital that we cover the groundwork. Even the best-designed event technologies can prove ineffective…
The onsite meeting used to be known as the “black hole” of event data management. . Planners used computers to gain insights before and after events, but during an event they were “flying blind.” For example, paper surveys were handed out, but tallying wasn’t completed until after the event – not…
Hundreds of billions of sensors are deploying quietly. They will track our every move and monitor almost everything with which we interact. The Internet of Things (IOT) will transform society and will have a significant impact on tradeshows and events. As everything links with everything else, this will be the…
Virtual travel, once in the realm of science fiction, is now becoming a reality. Expanded bandwidth combined with new geocoded media technologies are resulting in the real life version of your kids gaming experience and creating a new genre of content marketing for hotels and venues.
An excellent example is…
|11 Oct 2016|
Consulting: Washington DC
|16 Oct 2016|
08:00AM - 12:00AM
IMEX America -- Las Vegas
|27 Nov 2016|
08:00AM - 05:00PM
Forum for Young Professionals at ibtm world 2016
|28 Nov 2016|
08:00AM - 12:00AM
ibtm world - Barcelona
|14 Dec 2016|
10:00AM - 11:00PM
Meetings Today Webinar
|08 Jan 2017|
|13 Mar 2017|
Exhibitor Live - Las Vegas
|17 Jun 2017|
MPI WEC - Las Vegas
|27 Jun 2017|
NACS - Milwaukee